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Lee Cockerell

Lee Cockerell

Keynote Speaker: Former Executive Vice President of Walt Disney World Resort Operations and author of "Creating Magic" and "The Customer Rules"

Lee Cockerell Biography

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World Resort. "As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported the number one vacation destination in the world."

One of Lee's major and lasting legacies was the creation of Disney Great Leader Strategies which was used to train and develop the 7000 leaders at Walt Disney World. Lee has held various executive positions in the hospitality and entertainment business with Hilton Hotels for 8 years and the Marriott Corporation for 17 years before joining Disney in 1990 to open the Disneyland Paris project.

Lee has served as Chairman of the Board of Heart of Florida United Way, the Board of Trustees for The Culinary Institute of America (CIA), the board of the Production and Operations Management Society and the board of Reptilia a Canadian attractions and entertainment company. In 2005 Governor Bush appointed Lee to the Governor's Commission on Volunteerism and Public Service for the state of Florida where he served as Chairman of the Board.

He is now dedicating his time to public speaking, authoring a book on leadership, management and service excellence titled, "Creating Magic10 Common Sense Leadership Strategies from a Life at Disney," which is now available in 13 languages, and his latest book is "The Customer Rules: The 39 Essential Rules for Delivering Sensational Service." Lee also performs leadership and service excellence workshops and consulting for organizations around the world as well as for the Disney Institute. Lee has received the following awards:

Golden Chain Award for Outstanding leadership and business performance from the Multi-Unit Foodservice Operations Association (MUFSO).

Silver Plate Award for Outstanding Operator in the foodservice industry from the International Foodservice Manufacturers Association (IFMA).

Excellence In Production Operations Management and Leadership (POMS) from the Productions and Operations.

Grandfather of the year from his three grandchildren, Jullian, Margot and Tristan.

Lee and his wife Priscilla live in Orlando, Florida.

Contact a speaker booking agent to check availability on Lee Cockerell and other top speakers and celebrities.

Lee Cockerell Speaking Topics

You Too Can Create Disney Magic

• Learn how "you can create magic too" in your organization by following The Customer Rules

• Learn exactly what you must do to be perceived as a great leader.

• Learn why you must understand the big difference between management and leadership.

• Learn how to practice great leadership that will ensure you leave a legacy.

• Learn four simple ways to set your organization apart in the eyes of your customers and your employees.

• Learn why the customer does not come first.

• Learn the difference between training and development.

• Learn the most important leadership behavior that will ensure success for you in all parts of your life. Time Life Management

• Learn how to put more control into all parts of your life through this simple system for planning and carrying out your responsibilities.

• Learn the most important question to ask yourself every morning before you start your day.

• Learn the four steps in planning each and every day (the fourth one being the key to a happy and successful life).

• Learn how to maintain strong relationships, prepare yourself for the future, maintain good health and reduce stress in your life.

• Learn a simple system for doing what has to be done, when it has to be done, in the way it should be done, whether you or those around you like it or not.

• Lee has taught this seminar to more than 75,000 people over the last 25 years with extraordinary success.

Forget About Diversity

• Lee has cracked the code on how to achieve the diversity all organizations desire.

• Learn the ten things leaders must do to create an inclusive workplace that leads to a diverse workforce.

• Learn why diversity is not the goal, but the outcome for organizations.

• Learn the difference between being diverse and being inclusive.

• Learn what all humans want the most. Give it to them and they will reward your organization with excellent results.

Lee Cockerell Videos

LIFTx 2018 MacDill Presents Lee Cockerell - YouTube
CAR 2017 Fall Conference Keynote Speaker: Lee Cockerell ...
Lee Cockerell - On Walt Disney World - YouTube

How do I book Lee Cockerell to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Lee Cockerell for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Lee Cockerell, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lee Cockerell or any other speaker of your choice.

How much does it cost to book Lee Cockerell for a speaking engagement?

Speaking fees for Lee Cockerell, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Lee Cockerell are $20,000 - $30,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Lee Cockerell, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Lee Cockerell speak about?

Lee Cockerell is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Leadership, Customer Service, Inspirational, Personal Growth, Motivational, Authors, Storytelling, Marketing, Corporate Culture, Teamwork & Teambuilding, Leadership, Corporate Strategy, Innovation and Culture.

Where does Lee Cockerell travel from?

Lee Cockerell generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Lee Cockerell?

AAE Speakers Bureau has successfully secured keynote speakers like Lee Cockerell for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lee Cockerell for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lee Cockerell or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Lee Cockerell is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Leadership and Customer Service. The estimated speaking fee range to book Lee Cockerell for live events is $20,000 - $30,000, and for virtual events Below $10,000. Lee Cockerell generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dennis Snow, Doug Lipp and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lee Cockerell for an upcoming event.

Lee Cockerell Speaking Topics

  • You Too Can Create Disney Magic

    • Learn how "you can create magic too" in your organization by following The Customer Rules

    • Learn exactly what you must do to be perceived as a great leader.

    • Learn why you must understand the big difference between management and leadership.

    • Learn how to practice great leadership that will ensure you leave a legacy.

    • Learn four simple ways to set your organization apart in the eyes of your customers and your employees.

    • Learn why the customer does not come first.

    • Learn the difference between training and development.

    • Learn the most important leadership behavior that will ensure success for you in all parts of your life. Time Life Management

    • Learn how to put more control into all parts of your life through this simple system for planning and carrying out your responsibilities.

    • Learn the most important question to ask yourself every morning before you start your day.

    • Learn the four steps in planning each and every day (the fourth one being the key to a happy and successful life).

    • Learn how to maintain strong relationships, prepare yourself for the future, maintain good health and reduce stress in your life.

    • Learn a simple system for doing what has to be done, when it has to be done, in the way it should be done, whether you or those around you like it or not.

    • Lee has taught this seminar to more than 75,000 people over the last 25 years with extraordinary success.

    Forget About Diversity

    • Lee has cracked the code on how to achieve the diversity all organizations desire.

    • Learn the ten things leaders must do to create an inclusive workplace that leads to a diverse workforce.

    • Learn why diversity is not the goal, but the outcome for organizations.

    • Learn the difference between being diverse and being inclusive.

    • Learn what all humans want the most. Give it to them and they will reward your organization with excellent results.

Lee Cockerell Videos

LIFTx 2018 MacDill Presents Lee Cockerell - YouTube
CAR 2017 Fall Conference Keynote Speaker: Lee Cockerell ...
Lee Cockerell - On Walt Disney World - YouTube
Lee Cockerell - Creating Magical Organizations - 2014 - YouTube

Lee Cockerell News

  • Join Lee Cockerell’s Keynote Address at AEA2016

    This year’s keynote address will feature Lee Cockerell, retired Executive Vice President of Walt Disney World Operations.

  • Lee Cockerell Added as 2nd Keynote to the 2015 Certent Summit

    PLEASANTON, Calif., Feb. 9, 2015 /PRNewswire/ -- Certent, Inc., a leading provider of equity compensation management and financial compliance software-as-a-service (SaaS) solutions, announces the addition of Lee Cockerell as a second keynote speaker at Certent Summit 2015 on March 25th-27th in Lake Buna Vista, FL.

  • Lee Cockerell, a personal look at Walt Disney World

    We had the pleasure to talk with Lee Cockerell yesterday and wanted to share his insight and many great tips and business career advice with you.

  • His career has spanned from creating magic to saving time

    Lee Cockerell is the former executive vice president of operations at Walt Disney World. Cockerell, who retired from Disney in 2006, now writes books about business and conducts seminars on leadership, time management and professional development. Cockerell, 70, recently spoke with Sentinel staff writer Sandra Pedicini.

  • Lee Cockerell and doing things the Disney way

    Central Michigan University this week will host a man who honed those skills at a place where seven thousand (7,000) workers need it to be perfect every day — Disney World.

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