Event Planning Resources
The resources below were created to help event and meeting organizers create, measure, and expand the potential of corporate events, university events, and association conferences. These reports, ebooks, videos, case studies, and calculators are all available for download. As your trusted partner in the speaker booking process, AAE is committed to helping create engaging and memorable events.
Guides for Successful Event Planning
With the time that goes into planning and executing a great, engaging event, your free time to learn new skills or improve others might be more limited than you’d like. We’ve assembled a list of great resources that can help you on your event planning journey, whether you are an industry veteran or new to the business.
Event Planning Guides
Customer Success Stories
Organizations across industries like technology, financial services, non-profit, and university, leverage the impact that a keynote speaker can make to engage audiences and convey compelling messages to attendees. Here are some examples of the clients we’ve been fortunate to work with who share their success stories.
From the AAE Speaks Blog
- Peak Performance Experts for Your High-Stakes Moments
High-performing teams handle pressure differently. They think more clearly, stay calmer, and make better choices. Preparation separates them from the rest. Most teams hope their talented people will rise to the occasion. High performers prepare for it beforehand. They talk through decisions. They build frameworks. They practice them. The right speaker can help with this.
- How to Book the Right Speaker for Your Event
Speaker selection shapes whether an event achieves its purpose. Most planners book reactively — choosing from available options rather than identifying who can actually deliver their goals. But there’s a better way. This guide covers what actually matters to speakers, how to choose your booking approach, and how to secure speakers genuinely invested in your
- The Speaker Selection Questions That Drive Event Outcomes
Devon Montgomery Pasha, a chief experience officer, outlined seven evaluation criteria for choosing speakers in a recent Meetings Today article. Most event planners don’t use a systematic framework. They default to credentials, availability, or name recognition. Here’s what many don’t realize: speaker selection isn’t just logistics. It’s a strategic architecture decision that shapes whether your
- Why Trust Has Become Central to Leadership Programming
Why trust moved to the top of the agenda Global employee engagement sits at 20 percent, according to Gallup’s State of the Global Workplace report, tracking across 4,000 organizations. That’s a second consecutive year of decline, and it’s happening even as companies invest more in engagement platforms, wellness programs, and connectivity tools. That gap is
- Event Marketing Strategy: Why Speaker Selection Drives Attendance
Sometimes, event marketing strategy can miss the real foundation. Email campaigns, social promotion, early-bird discounts are all solid tactics, but they’re only effective if you’ve made the right decision first. If we’ve learned anything from orchestrating 20,000+ events, it’s that your speaker choice shapes everything that comes after. When you nail that decision, the entire
