Event Planning Resources
The resources below were created to help event and meeting organizers create, measure, and expand the potential of corporate events, university events, and association conferences. These reports, ebooks, videos, case studies, and calculators are all available for download. As your trusted partner in the speaker booking process, AAE is committed to helping create engaging and memorable events.
Guides for Successful Event Planning
With the time that goes into planning and executing a great, engaging event, your free time to learn new skills or improve others might be more limited than you’d like. We’ve assembled a list of great resources that can help you on your event planning journey, whether you are an industry veteran or new to the business.
Event Planning Guides
Customer Success Stories
Organizations across industries like technology, financial services, non-profit, and university, leverage the impact that a keynote speaker can make to engage audiences and convey compelling messages to attendees. Here are some examples of the clients we’ve been fortunate to work with who share their success stories.
From the AAE Speaks Blog
- Elite Sports Speakers 2026: Champions, Peak Performers & Award Winners
The 2026 sports calendar delivered something rare: a collection of championship winners, peak performers, and legendary voices all trending simultaneously. Each has been recognized at the highest level for doing something exceptional. Proven excellence backed by verifiable achievement. Some won championships in 2026. Some are currently at the peak of their game. Some are legendary
- Eight Emmy-Nominated Speakers You Can Book for Your Event
Emmy recognition proves performance. When someone gets nominated at this level, they’ve proven they can handle high-pressure situations and connect with audiences. That matters for events. Over two decades of booking talent, we’ve learned that Emmy-nominated performers bring credibility, proven stage presence, and the kind of audience connection you’re looking for. The eight Emmy-nominated speakers
- Speaker Customization: Evaluating Depth Before Booking
You booked the speaker six weeks before your event. You told them clearly: “We need this customized for our team, healthcare challenges are different from what you usually cover.” They assured you it would be tailored. Then you got the deck back. Your company logo appeared on slide two. They’d swapped one industry example for
- Leading Through Uncertainty: Speaker Strategy for 2026 Events
The scene: what’s happening in 2026 CEO confidence is declining. The research is showing something worth your attention: the PwC CEO Survey for 2026 indicates leadership teams are managing higher levels of uncertainty than in recent years. Here’s what’s driving it: geopolitical volatility, market uncertainty, and the pace of change outpacing organizations’ ability to adapt.
- Measuring Meeting Outcomes: How Speaker Selection Drives ROI
The ROI question every leader asks (and why attendance metrics can’t answer it) Your CFO is looking at the event budget line item. “What’s the ROI?” they ask. You reach for the attendance number. 450 people showed up. The NPS was 4.2 out of 5. Everyone seemed engaged. And your CFO nods and cuts half
Speaker Spotlight Videos
Video is a very helpful tool in the busy event organizer’s toolbox. Giving us a sense for personality, speaking style, and topic expertise, speakers who can effectively draw you in through video are highly likely to do the same (or better) in person. Below, you’ll find a series of speaker interviews we did, and we also have compiled playlists featuring some of the top talent in a variety of categories. Check them out below.
DEI speaker Deanna Singh shares valuable insight on building an inclusive workplace.
