Event Planning Resources

The resources below were created to help event and meeting organizers create, measure, and expand the potential of corporate events, university events, and association conferences. These reports, ebooks, videos, case studies, and calculators are all available for download. As your trusted partner in the speaker booking process, AAE is committed to helping create engaging and memorable events.

Top Requested Resources

Speaking Industry Benchmark Report

Released March 26th! Featuring insights from over 700 event strategists and keynote speakers on the entire event planning process, from choosing a speaker to orchestrating an unforgettable event experience.

Calculating Event ROI Guide

How Do You Measure Your Event’s Success? Calculate your event’s Return on Investment (ROI) with this resource guide and workbook set.

Digital Marketing for Today's Event Professional

Get an in-depth view into four main strategies that can help you strengthen your marketing impact, as well as attract, satisfy, and retain customers and event attendees.


Guides for Successful Event Planning

With the time that goes into planning and executing a great, engaging event, your free time to learn new skills or improve others might be more limited than you’d like. We’ve assembled a list of great resources that can help you on your event planning journey, whether you are an industry veteran or new to the business.

Resources for Event Planning

Event Planning Guides

Customer Success Stories

Customer Success Stories

Organizations across industries like technology, financial services, non-profit, and university, leverage the impact that a keynote speaker can make to engage audiences and convey compelling messages to attendees. Here are some examples of the clients we’ve been fortunate to work with who share their success stories.

Latest from the AAE Speaks Blog

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Speaker Spotlight Videos

Video is a very helpful tool in the busy event organizer’s toolbox. Giving us a sense for personality, speaking style, and topic expertise, speakers who can effectively draw you in through video are highly likely to do the same (or better) in person. Below, you’ll find a series of speaker interviews we did, and we also have compiled playlists featuring some of the top talent in a variety of categories. Check them out below.

DEI speaker Deanna Singh shares valuable insight on building an inclusive workplace.

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