Event Planning Resources
The resources below were created to help event and meeting organizers create, measure, and expand the potential of corporate events, university events, and association conferences. These reports, ebooks, videos, case studies, and calculators are all available for download. As your trusted partner in the speaker booking process, AAE is committed to helping create engaging and memorable events.
Guides for Successful Event Planning
With the time that goes into planning and executing a great, engaging event, your free time to learn new skills or improve others might be more limited than you’d like. We’ve assembled a list of great resources that can help you on your event planning journey, whether you are an industry veteran or new to the business.
Event Planning Guides
Customer Success Stories
Organizations across industries like technology, financial services, non-profit, and university, leverage the impact that a keynote speaker can make to engage audiences and convey compelling messages to attendees. Here are some examples of the clients we’ve been fortunate to work with who share their success stories.
From the AAE Speaks Blog
- Event Attendee Retention Strategies: Why Speakers Drive Lasting Community Loyalty
Event retention is the industry’s blind spot. Planners invest millions in registration platforms and networking apps, yet research consistently shows that bringing back the same attendees is harder than acquiring new ones. Breakout sessions are designed perfectly. Venues are top-tier. Yet attendees vanish after the closing keynote. The reason isn’t logistics or technology. It’s the
- Event Planner Best Practices: What Seasoned Professionals Do Differently
After orchestrating over 20,000 events and studying what separates smooth event management from constant scramble, we’ve learned something critical about event planner best practices: the planners who move fastest and create the least friction aren’t doing anything revolutionary. Effort and budget scale independently from execution. They’re just doing three things differently, and these are the
- Elite Sports Speakers 2026: Champions, Peak Performers & Award Winners
The 2026 sports calendar delivered something rare: a collection of championship winners, peak performers, and legendary voices all trending simultaneously. Each has been recognized at the highest level for doing something exceptional. Proven excellence backed by verifiable achievement. Some won championships in 2026. Some are currently at the peak of their game. Some are legendary
- Eight Emmy-Nominated Speakers You Can Book for Your Event
Emmy recognition proves performance. When someone gets nominated at this level, they’ve proven they can handle high-pressure situations and connect with audiences. That matters for events. Over two decades of booking talent, we’ve learned that Emmy-nominated performers bring credibility, proven stage presence, and the kind of audience connection you’re looking for. The eight Emmy-nominated speakers
- Speaker Customization: Evaluating Depth Before Booking
You booked the speaker six weeks before your event. You told them clearly: “We need this customized for our team, healthcare challenges are different from what you usually cover.” They assured you it would be tailored. Then you got the deck back. Your company logo appeared on slide two. They’d swapped one industry example for
