Event Planning Resources

The resources below were created to help event and meeting organizers create, measure, and expand the potential of corporate events, university events, and association conferences. These reports, ebooks, videos, case studies, and calculators are all available for download. As your trusted partner in the speaker booking process, AAE is committed to helping create engaging and memorable events.

Guides for Successful Event Planning

With the time that goes into planning and executing a great, engaging event, your free time to learn new skills or improve others might be more limited than you’d like. We’ve assembled a list of great resources that can help you on your event planning journey, whether you are an industry veteran or new to the business.

Resources for Event Planning

Event Planning Guides

Customer Success Stories

Customer Success Stories

Organizations across industries like technology, financial services, non-profit, and university, leverage the impact that a keynote speaker can make to engage audiences and convey compelling messages to attendees. Here are some examples of the clients we’ve been fortunate to work with who share their success stories.

From the AAE Speaks Blog

  • Logistics Win: 10,000 Attendees, Two Country Stars, One Seamless Event

    When you’re producing a large-scale event with two country music stars, each with their own management, tour managers, and production crews, the margin for error is slim. But the event planner at the center of it all was calm, collected, and prepared. Our job was to back them up and make their job a little

  • 6 Motivational Speakers Who Have Received Stellar Reviews

    Audiences don’t just hear a great speaker; they feel the impact long after the event ends. The best motivational speakers leave attendees energized, inspired, and ready to act. Whether they’re sharing stories of resilience, leadership, or purpose-driven work, these six speakers have one thing in common: consistent, enthusiastic praise from event organizers who’ve seen firsthand

  • Speakers Who Go the Extra Mile: In The Words of Event Planners

    There’s no substitute for experience, especially when it comes to booking keynote speakers. You can research endlessly and study reels, but sometimes the most powerful insights come directly from the people who’ve worked with a speaker before: event planners themselves. At AAE Speakers, we often hear from clients who are moved not only by what

  • What Makes a Speaker “Right” for Your Event?

    Choosing a speaker is one of the most important decisions you’ll make when planning an event. The right speaker sets the tone, reinforces your message, and shapes how attendees remember the experience. But finding that right fit isn’t just about credentials or delivery style; it’s about aligning with your goals, your audience, and the unique

  • Think Beyond Keynotes: The Many Types of Talent You Can Book

    When planning your corporate or university event, your keynote speaker often takes center stage — but they’re only one piece of a much larger talent puzzle. Today’s audiences crave variety, and event planners are responding by booking a diverse mix of talent that engages, entertains, and educates in unexpected ways. Whether you’re building an agenda

Read more

Speaker Spotlight Videos

Video is a very helpful tool in the busy event organizer’s toolbox. Giving us a sense for personality, speaking style, and topic expertise, speakers who can effectively draw you in through video are highly likely to do the same (or better) in person. Below, you’ll find a series of speaker interviews we did, and we also have compiled playlists featuring some of the top talent in a variety of categories. Check them out below.

DEI speaker Deanna Singh shares valuable insight on building an inclusive workplace.

Get the latest updates in your inbox.