We set our quarterly goals, create a bunch of projects and tasks to complete them, and dutifully measure... everything. We've got meetings to plan our meetings and spreadsheets to track our dashboards. And at the end of the year, we fill out our performance reviews, calibrate them across the department, and reward the lucky few with the highest scores.
But here's the thing: we're stuck in The Optics Trap. It's a century-old system designed for visibility, control, and compliance - optimized for what's easy to see and count, not what actually drives performance today. Organizations say they want innovation and collaboration. But what they reward is speed, task completion, and most of all - visibility.
The truth is that no performance review, assessment, or ratings system captures the one thing that actually transforms a business: each employee's ability to create Collective Lift. Collective Lift is about multiplication. It asks: What becomes possible because you exist? When people practice Collective Lift, they make everyone around them better. And they don’t need a title to do it.
In this transformative keynote, Dan Gingiss reveals what organizations should be measuring to identify their Collective Lifters. You'll discover how the Chicago Cubs used Collective Lift principles to end a 108-year championship drought. You'll meet a theme park employee who proved you don't need a title to transform an entire department to be the best-performing in the entire chain. And you’ll learn how Dan’s own unique management style made him the “boss everyone wanted to work for,” even before he had a name for it.
You'll leave with concrete actions you can take immediately - regardless of your title - to practice Collective Lift. Whether you're a frontline employee, manager, senior leader, or executive, you 'll see exactly how to start measuring what actually matters. This includes the three signals that separate true leaders from those who just look the part: Individual Trajectory (Are people more capable after working with you?), Team Multiplication (Does your team's capability increase when you're around?), and Organizational Impact (Do your ideas spread beyond your immediate sphere?).
Because at the end of the day, your legacy won't be your title or what you achieved alone. It will be who achieved more because you existed. That's Collective Lift.
Competition is tougher than ever these days. Competing on price is a losing game — just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied — just ask your favorite ride-share company.
So what’s left? How can we stand out in a crowded marketplace that is constantly evolving?
In this session, customer experience speaker and former Fortune 500 executive Dan Gingiss will teach the audience how customer experience can be your company’s ultimate differentiator, creating a competitive advantage that cannot be copied.
Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who spend more, are loyal longer, and recommend your company to others. You’ll walk away from this keynote with the inspiration and the tools to go back to work and create a deeper connection with your customers. And Dan Gingiss doesn’t just talk about experience, he creates one for the audience, too!
In this fast-paced, fun and engaging keynote audiences will:
AI is revolutionizing businesses everywhere, but how can it be leveraged to further enhance the customer experience? In this captivating keynote, customer experience expert Dan Gingiss explores the transformative power of AI to go way beyond chatbots.
From hyper-personalization and predictive analytics to advanced virtual reality and next-generation customer service, discover how leading companies are using AI to delight customers and stay ahead of the competition.
Dan’s engaging demonstrations, real-time audience interactions, and compelling stories, including a memorable opening and finale, will leave you inspired and equipped to harness AI’s full potential to elevate your customer experience strategy.
Key Takeaways:
We all know that support staff are at the forefront of driving great customer experiences. But the one thing that customer-centric companies understand well is that great CX is not the job of customer-facing teams alone – everyone has an equal role to play.
This session will explore how all teams in your organization are in the “customer experience business,” and how driving such a culture forward is key to organizational success.
Your customers don’t care about your organizational chart or which department handles what. They look at your company as a single entity, and expect that everyone — from the front-line customer service agent to the legal department to the custodial staff — is focused on making their experience remarkable.
In this fast-paced, fun and engaging keynote audiences will:
Our engagement was great. Leadership and attendees really enjoyed Dan's presentation, it had energy and left a great impression. He was personable and wonderful to work with.
Seminole Tribe of Florida dba Seminole Gaming
- Jan 05 2026
Gilbarco Veeder-Root - May 16 2023
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