Horst Schulze

Horst Schulze

Keynote Speaker: Legendary Hotelier Renowned for Creating a Culture of Service, Former President & COO of the Ritz Carlton Hotel Company

Horst Schulze Biography

A legend and leader in the hotel world, Horst Schulze's teachings and vision have reshaped the concepts of service and hospitality across industries.

Mr. Schulze's professional life began more than 65 years ago as a server's assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz Carlton Hotel Company in 1983. There Mr. Schulze created the operating and service standards that have become world famous.

During his tenure at The Ritz Carlton, Mr. Schulze served as President and COO responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award — twice.

In 1991, Mr. Schulze was recognized as "corporate hotelier of the world" by HOTELS magazine. In 1995, he was awarded the Ishikawa Medal for his personal contributions to the quality movement. In 1999, Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management.

Most recently, Mr. Schulze has been honored as a “Leader in Luxury” by Travel Agent magazine and its sister publication Luxury Travel Advisor.

After leaving The Ritz Carlton Hotel Company, Mr. Schulze went on to found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide, and gave Mr. Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions.

Today, Mr. Schulze serves as Expert in Residence at Arch + Tower, a boutique, organizational strategy consulting firm. He recently completed his first book on Excellence Wins.

Contact a speaker booking agent to check availability on Horst Schulze and other top speakers and celebrities.

Horst Schulze Videos

Horst Schulze, Founder of The Ritz-Carlton | Leadership Collab 2019
MSPSC 2018 Keynote Speaker Horst Schulze
Horst Schulze Speaking on Providing Exceptional Customer Service

How to book Horst Schulze?

Our booking agents have successfully helped clients around the world secure talent like Horst Schulze for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Horst Schulze, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Horst Schulze or any other celebrity of your choice.

How much does it cost to book Horst Schulze?

Booking fees for Horst Schulze, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Horst Schulze, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Horst Schulze?

All American Entertainment has successfully secured celebrity talent like Horst Schulze for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Horst Schulze for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Horst Schulze or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Horst Schulze or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Horst Schulze is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Leaders and Business Growth. The estimated speaking fee range to book Horst Schulze for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. Horst Schulze generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Spector, Doug Lipp and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Horst Schulze for an upcoming event.

Horst Schulze Videos

Horst Schulze, Founder of The Ritz-Carlton | Leadership Collab 2019
MSPSC 2018 Keynote Speaker Horst Schulze
Horst Schulze Speaking on Providing Exceptional Customer Service

Horst Schulze Reviews

  • No complaints. Wonderful experience!
    First Bank - Dec 04 2020

  • Thanks for your help in this unique year!
    The National Association of College & University Food Services - Sep 03 2020

Horst Schulze Speaking Topics

  • Aligning Behind The Strategic Plan

    Establishing the plan for the company and aligning the company behind the plan creates the foundation on which the organization will function. Understanding the importance of defining the values and integrity of management practices that will further support that foundation. In addition, discussion will also include steps to ensure that the operating processes are in full support of the mission, the vision, and the objectives of the organization.

  • Service Matters

    It is one thing to provide service – it is another to be able recognize it. An internal measurement system is an invaluable tool to assess the performance results of your service delivery system. Mr. Schulze shows how to determine appropriate standards and create reliable systems to measure the impact of your service.

  • Leading Cultural Change

    Creating a high-performance environment through leadership systems and processes where passionate employees take ownership of their work. Audiences learn how to identify the key requirements of employees, customers, and management/ownership. Schulze then shows the true value in utilizing, building, and maintaining all of their assets – tangible and non-tangible.

  • Executing The Vision of Quality

    A vision of quality business practices encompasses a broad spectrum and determines the overall success for your business. This conversation will review the necessity of and process for defining, communicating, implementing, measuring, and continuously improving quality as specific to your mission and to the needs of your customer.

  • Customer Loyalty - The Holy Grail

    When does customer satisfaction lead to the elusive quality of customer LOYALTY? The need to truly understand the needs of your customers versus understanding your perceptions of their needs is vital. Measuring results is the foundation for creating a process of continuous improvement that will lead to world-class customer loyalty.

How to book Horst Schulze?

Our booking agents have successfully helped clients around the world secure talent like Horst Schulze for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Horst Schulze, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Horst Schulze or any other celebrity of your choice.

How much does it cost to book Horst Schulze?

Booking fees for Horst Schulze, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Horst Schulze, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Horst Schulze?

All American Entertainment has successfully secured celebrity talent like Horst Schulze for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Horst Schulze for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Horst Schulze or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Horst Schulze or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Horst Schulze is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Leaders and Business Growth. The estimated speaking fee range to book Horst Schulze for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. Horst Schulze generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Spector, Doug Lipp and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Horst Schulze for an upcoming event.

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HORST SCHULZE

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.