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Horst Schulze

Horst Schulze

Keynote Speaker: Legendary Hotelier Renowned for Creating a Culture of Service, Former President & COO of the Ritz Carlton Hotel Company

Horst Schulze Biography

A legend and leader in the hotel world, Horst Schulze's teachings and vision have reshaped the concepts of service and hospitality across industries.

Schulze's professional life began more than 65 years ago as a server's assistant in a German resort town. Throughout the years he worked for both Hilton Hotels and Hyatt Hotels Corporation before becoming one of the founding members of The Ritz Carlton Hotel Company in 1983. There Mr. Schulze created the operating and service standards that have become world famous.

During his tenure at The Ritz Carlton, Schulze served as President and COO responsible for the $2 billion operations worldwide. It was under his leadership that The Ritz Carlton Hotel Company became the first service-based company to be awarded the prestigious Malcolm Baldrige National Quality Award — twice.

In 1991, Schulze was recognized as "corporate hotelier of the world" by HOTELS magazine. In 1995, he was awarded the Ishikawa Medal for his personal contributions to the quality movement. In 1999, Johnson & Wales University gave him an honorary Doctor of Business Administration degree in Hospitality Management.

Most recently, Schulze has been honored as a “Leader in Luxury” by Travel Agent magazine and its sister publication Luxury Travel Advisor.

After leaving The Ritz Carlton Hotel Company, Schulze went on to found The Capella Hotel Group. This luxury hotel company managed some of the most elite properties worldwide, and gave Schulze the opportunity to further define the luxury hotel industry, receiving countless awards and recognitions.

Today, Schulze serves on various boards and acts as a consultant across industries. He recently completed his seminal book on creating excellence.

Contact a speaker booking agent to check availability on Horst Schulze and other top speakers and celebrities.

Horst Schulze Speaking Topics

Aligning Behind The Strategic Plan

Establishing the plan for the company and aligning the company behind the plan creates the foundation on which the organization will function. Understanding the importance of defining the values and integrity of management practices that will further support that foundation. In addition, discussion will also include steps to ensure that the operating processes are in full support of the mission, the vision, and the objectives of the organization.

Service Matters

It is one thing to provide service – it is another to be able recognize it. An internal measurement system is an invaluable tool to assess the performance results of your service delivery system. Mr. Schulze shows how to determine appropriate standards and create reliable systems to measure the impact of your service.

Leading Cultural Change

Creating a high-performance environment through leadership systems and processes where passionate employees take ownership of their work. Audiences learn how to identify the key requirements of employees, customers, and management/ownership. Schulze then shows the true value in utilizing, building, and maintaining all of their assets – tangible and non-tangible.

Executing The Vision of Quality

A vision of quality business practices encompasses a broad spectrum and determines the overall success for your business. This conversation will review the necessity of and process for defining, communicating, implementing, measuring, and continuously improving quality as specific to your mission and to the needs of your customer.

Customer Loyalty - The Holy Grail

When does customer satisfaction lead to the elusive quality of customer LOYALTY? The need to truly understand the needs of your customers versus understanding your perceptions of their needs is vital. Measuring results is the foundation for creating a process of continuous improvement that will lead to world-class customer loyalty.

Horst Schulze Videos

Ep. 20: Horst Schulze on Why Getting Customers Is NOT The Most Important
Horst Schulze, Founder of The Ritz-Carlton | Leadership Collab 2019
MSPSC 2018 Keynote Speaker Horst Schulze

How do I book Horst Schulze to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Horst Schulze for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Horst Schulze, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Horst Schulze or any other speaker of your choice.

How much does it cost to book Horst Schulze for a speaking engagement?

Speaking fees for Horst Schulze, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Horst Schulze are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Horst Schulze, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Horst Schulze speak about?

Horst Schulze is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Leadership, Business Growth, Strategic Leadership, Change Management, Customer Service, Inspirational, Innovation, Hospitality, Marketing, Motivational, Leadership, Public Health and Economy.

Where does Horst Schulze travel from?

Horst Schulze generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Horst Schulze?

AAE Speakers Bureau has successfully secured keynote speakers like Horst Schulze for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Horst Schulze for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Horst Schulze or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Horst Schulze is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Leadership and Business Growth. The estimated speaking fee range to book Horst Schulze for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. Horst Schulze generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Doug Lipp, Robert Spector and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Horst Schulze for an upcoming event.

Speaker profile last updated by AAE Talent Team on 02/07/2024.

Horst Schulze Speaking Topics

  • Aligning Behind The Strategic Plan

    Establishing the plan for the company and aligning the company behind the plan creates the foundation on which the organization will function. Understanding the importance of defining the values and integrity of management practices that will further support that foundation. In addition, discussion will also include steps to ensure that the operating processes are in full support of the mission, the vision, and the objectives of the organization.

  • Service Matters

    It is one thing to provide service – it is another to be able recognize it. An internal measurement system is an invaluable tool to assess the performance results of your service delivery system. Mr. Schulze shows how to determine appropriate standards and create reliable systems to measure the impact of your service.

  • Leading Cultural Change

    Creating a high-performance environment through leadership systems and processes where passionate employees take ownership of their work. Audiences learn how to identify the key requirements of employees, customers, and management/ownership. Schulze then shows the true value in utilizing, building, and maintaining all of their assets – tangible and non-tangible.

  • Executing The Vision of Quality

    A vision of quality business practices encompasses a broad spectrum and determines the overall success for your business. This conversation will review the necessity of and process for defining, communicating, implementing, measuring, and continuously improving quality as specific to your mission and to the needs of your customer.

  • Customer Loyalty - The Holy Grail

    When does customer satisfaction lead to the elusive quality of customer LOYALTY? The need to truly understand the needs of your customers versus understanding your perceptions of their needs is vital. Measuring results is the foundation for creating a process of continuous improvement that will lead to world-class customer loyalty.

Horst Schulze Videos

Ep. 20: Horst Schulze on Why Getting Customers Is NOT The Most Important
Horst Schulze, Founder of The Ritz-Carlton | Leadership Collab 2019
MSPSC 2018 Keynote Speaker Horst Schulze
Horst Schulze Speaking on Providing Exceptional Customer Service

Horst Schulze Reviews

  • No complaints. Wonderful experience!
    First Bank - Dec 04 2020

  • Thanks for your help in this unique year!
    The National Association of College & University Food Services - Sep 03 2020

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HORST SCHULZE

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