Ryan Estis

Value-Based Selling & Winning Customers in the Era of Complexity

The commercial landscape has fundamentally transformed. Today’s buyers are more sophisticated, self-directed, and simultaneously overwhelmed—leading 7 out of 10 CEOs to view their traditional growth strategies as obsolete.

Sales teams are navigating:

• Less time with decision-makers
• More stakeholders involved and longer decision cycles
• Margin pressure and intense competition
• Higher expectations for differentiation
• A mandatory focus on evidence-based ROI

Sales transformation today requires a more strategic approach. By automating the tangible, sellers can leverage data and technology to create the necessary capacity for what truly drives growth: establishing trust, co-creating solutions, and navigating the 'human' friction inherent in every high-stakes deal.

The modern customer expects more, yet they are more paralyzed than ever. Research shows that 74% of buying teams—and nearly every modern consumer—are stalled by competing priorities and the paradox of choice...making the seller’s ability to transfer belief just as important as the solution itself.

Value-Based Selling is how commercial teams close that gap.

Ryan Estis — bestselling author, sales transformation expert, and former Fortune 500 Chief Revenue Officer (CRO) — delivers real-world strategies rooted in what works now. Through dynamic storytelling, proprietary research, and actionable frameworks, Sell for Impact is a high- energy, high-impact sales keynote designed to equip modern sellers with the confidence and capability to accelerate decisions and create a distinct competitive advantage.

Sellers leave prepared to earn greater customer access, position value over price, elevate buyer confidence from a position of expertise, and drive decisions to close — even in complex, consensus-driven buying environments.

Audience Outcomes

Participants leave with renewed confidence, sharper skills, and practical tools to immediately elevate sales performance including:

• The Innovation Imperative: Leverage AI and automation as force multipliers — creating capacity for strategic insight and high-value customer presence.
• The Value Exchange: Engage buyers with a compelling position of value. Reinforce the truth that customers don’t buy on price — they default to price in the absence of value.
• The Transference of Belief: Move beyond the transaction to deep customer intimacy. Build trust and conviction through sophisticated questioning and narrative design.
• The Commitment Accelerator: Invite resistance to surface hidden barriers, reduce uncertainty, and guide decisions to their natural conclusion — the agreement.
• Humanize the Intangible: Differentiate through authenticity, expertise, and insight — transforming transactions into long-term partnerships.
• Competitive Readiness: Cultivate a growth mindset, learning agility, and emotional resilience required to compete, win, and sustain peak performance.
• The 8:01 Moment: Leave with a clear action plan to create momentum at 8:01 Monday morning, when insight turns

The Future of Growth Is Human

In a world of accelerating technology, rising expectations, and relentless change, one truth remains clear:

Companies grow when people do.

Sell For Impact shows sellers how to establish trust, deliver value and compete to win client partnerships, today and into the future.

Leading High-Performance Teams in the Era Complexity

Today’s leaders are operating in a world defined by constant disruption — artificial intelligence reshaping work, distributed teams redefining collaboration, and unrelenting pressure to deliver results while protecting culture, engagement, and well-being.

The demands of this environment require a new leadership model.

The modern knowledge worker doesn’t want to be managed — they want to be developed, supported, and inspired. They expect leaders who invest in growth, foster psychological safety, communicate with clarity, and connect daily work to a meaningful purpose. Yet according to Gartner, fewer than half of today’s managers feel prepared for this expanded role.

Human-Centered Leadership is how organizations close that gap.

This high-impact leadership keynote reframes the job of leadership — shifting the focus from managing outcomes to unlocking contribution, ownership, and sustainable high performance. When leaders create the conditions for people to thrive, results follow.

Ryan Estis — bestselling author, former Fortune 500 Chief Revenue Officer, and trusted advisor to hyper-growth organizations — is at the forefront of the Human-Centered Growth movement transforming the future of work, leadership, and organizational culture.

Blending compelling storytelling with research-backed insights and actionable frameworks, Ryan equips leaders to build trust-based, psychologically safe, high-performance teams that thrive in complexity, adapt to change, and lead confidently in the age of complexity.

Audience Outcomes

Participants leave with clarity, confidence, and practical tools to immediately elevate their leadership impact:

• Be the Catalyst: Develop a future-ready leadership mindset. Convert clarity into alignment, potential into capability, and intention into decisive action.
• Start With Self: Strengthen leadership presence through self-awareness, emotional intelligence, and resilience — creating the conditions for trust and contribution.
• Unleash Human Potential: Move beyond managing activity to coaching capability. Empower ownership, accountability, and discretionary effort across teams.
• Champion Culture: Leverage trust, psychological safety, and collaboration as force multipliers that fuel sustained excellence.
• Communicate With Courage: Align without controlling. Unite teams around shared purpose, priorities, and performance expectations.
• Craft a Personal Leadership Vision: Embrace leadership as a responsibility — driving results while leaving a meaningful, lasting impact on people.
• Momentum Through Harmony: Synchronize business objectives with employee well- being and stakeholder value for long-term success.
• The 8:01 Moment: Walk away with a clear action plan for the most important minute of the week — 8:01 Monday morning — when leadership intention becomes leadership mobilized execution.

Leveraging Remarkable Experiences and Experimentation to Create Brand Evangelism

The customer experience has been radically altered—and faces further transformation—as touchpoints, on-demand services, personalization, and AI-enabled automation become more sophisticated. Today's customers expect an effortless, personalized experience and frequent brands that can continuously adapt and consistently deliver exceptional experiences. 

Customer experience can be a strategic differentiator and a source of competitive advantage and Ryan Estis will help audiences understand how by leveraging the principles of Human Centered Growth.  In this keynote experience he explores how category-leading companies have cracked the code to meet evolving customer expectations through people, aligning employees around a common purpose and empowering them to deliver the extraordinary. 

Ryan will challenge conventional perspectives and inspire new ideas about the dynamics of customer and employee relationships. You'll gain a fresh understanding of how putting your customer at the center of your growth strategy can profoundly impact your business. Audiences will leave empowered and prepared to create remarkable experiences that earn customers for life.

Audience Outcomes:

1. Cultivate Customer Obsession: Develop a customer-centric mindset and set consistent standards of excellence within your organization. 

2. Experiment To Innovate: Learn how to turn challenges and problems into opportunities that enhance customer intimacy and foster advocacy. Discover strategies for disrupting the Status Quo and delivering compelling differentiation. 

3. Teamwork and Collaboration: Explore the essentials of teamwork and collaboration in the context of delivering exceptional customer experiences and understand how you can stand out to impact outcomes. 

4. Trust and Total Client Experience: Move beyond mere transactions to earn trust and loyalty from your customers. Emphasize the importance of the "client experience" and how it contributes to long-term customer relationships.

5. Solidify Value Proposition and Engagement: Identify and solidify your value proposition, ensuring that it resonates with your customers. Learn how to engage with customers on their terms and meet them where they are in their journey.

6. Leverage Technology for Humanization: Discover how to leverage technology not just to remove friction but also to humanize the customer experience. Understand the balance between automation and personalized interactions.

7. Community Building and Co-Creation: Explore the power of building a community of customers and co-creating remarkable experiences with them. Learn how fostering a sense of belonging can drive growth and advocacy.

8. Action Plan for Growth: Commit to an actionable plan for capturing opportunities and accelerating growth. Leave with a clear roadmap for implementing changes that will enhance your customer experience strategy.

Leverage Change and Transformation as a Catalyst for Growth

The need to lead change is growing, but our ability to do it is shrinking.

7 out of 10 CEOs say their current growth strategy is obsolete, and the World Economic Forum is indicating 1 in 4 jobs is going to change over the next five years as a result of trends like artificial intelligence, digitization, the green energy transition, and supply chain-reshoring creating unprecedented transformation.

As a leading change management keynote speaker, Ryan Estis equips organizations with the mindset and tools to meet this moment. Our job as leaders is to help our people and teams navigate the mindset shift and reskilling needed to embrace change and the new behaviors needed to thrive.

But 70% of change efforts fail, and it isn’t because of the strategy…it’s people, psychology, and resistance.

Traditional models of change management and leadership no longer support what is needed in our forever-changed world. The new model for navigating transformation and growth is Human-Centered.

In this dynamic and interactive keynote presentation on change management, Ryan teaches entrepreneurs and executives how to leverage this defining moment as a catalyst to improve performance and empower our people to unleash their full potential while finding meaning and fulfillment in their work. Blending surprising truths with actionable insights and inspiring stories, he empowers leadership teams to build change-ready, high-growth organizations.

Audience Outcomes:

• Elevate Change Readiness: Develop heightened change readiness by embracing self-awareness and adopting a growth mindset. Learn how a change management keynote speaker can drive this transformation at scale.

• Navigate Resistance and Foster Alignment: Understand the sources of resistance to change and gain strategies for creating alignment within your organization during times of transformation. Discover how to effectively lead teams through change by fostering understanding and buy-in.

• Conquer Limiting Beliefs and Overcome Fear: Reorient your relationship with fear and conquer limiting beliefs that may hinder personal and professional growth. Explore techniques for embracing change with confidence and resilience.

• Shift to Human-Centered Leadership: Identify the necessary shifts in leadership style to become more "Human-Centered." Learn how to lead with empathy, authenticity, and a focus on the well-being and growth of your team members.

• Personal Leadership Vision and Action Plan: Create your own Personal Leadership Vision and Action Plan, providing you with a clear roadmap for taking ownership of moments of change and transformation in your life and career.

• Continuous Reinvention and Resilience: Leverage continuous reinvention and resilience as catalysts for sustained growth. Discover how adaptability and resilience are essential skills for thriving in a changing world.

• Momentum Through Harmony: Aspire to create momentum by recognizing the interdependence between success at work and fulfillment in life.

Embrace Human Centered Growth

In a world where the pace of change is relentless and skills quickly become obsolete, the true power lies within each of us, waiting to be unleashed. Ryan Estis—an acclaimed personal development keynote speaker—invites you to embark on a journey of self-discovery, tapping into your hidden potential and igniting your personal power.

This pivotal moment of transformation is an invitation to unearth your unique gifts and experience the deep fulfillment that comes from making a meaningful impact on others.

Ryan's powerful message explores the realms of purpose, productivity, and peak performance while emphasizing the importance of staying present for the people and experiences that truly matter. As a dynamic keynote speaker on personal development, Ryan empowers audiences to cultivate growth, clarity, and momentum in both their personal and professional lives.

It's time to unlock your inner superhero and embrace the limitless possibilities of human-centered growth through an energizing personal development keynote experience.

Audience Outcomes:

• Self-Discovery and Awareness: Gain a deeper understanding of your own unique strengths, talents, and potential. Learn how self-awareness is the foundation for personal growth and harnessing your inner superhero.

• Adaptability and Skill Development: Explore strategies for staying relevant and adaptable in a rapidly changing world. Discover how to acquire new competencies and skills to thrive in evolving industries and environments—insights that define top personal development keynote speakers.

• Purpose and Meaning: Delve into the concept of purpose and how it can be a driving force in both your personal and professional life. Learn how aligning your actions with your sense of purpose can lead to greater fulfillment.

• Peak Performance: Uncover the principles and practices that lead to peak performance. Explore how productivity and excellence can be achieved while maintaining a focus on what truly matters.

• Human-Centered Growth: Understand the importance of a human-centered approach in your personal and professional journey. Explore how prioritizing the well-being and growth of yourself and others can lead to greater success and harmony.