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Johnny Cupcakes

Johnny Cupcakes

Keynote Speaker: CEO of Johnny Cupcakes, Award Winning Entrepreneur & Brand Hysteria Expert

Johnny Cupcakes Biography

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—then Johnny “Cupcakes" Earle is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

Walk into Johnny's bakery themed, frosting scented T-shirt shop on Boston's historic Newbury Street where clothing is displayed in refrigerators and lunchbox orders are pulled out of a secret smoking oven! A true Willy Wonka-esque experience. While some people leave with T-shirts and others leave hangry and empty handed, 100% of his customers leave with a memory and a story to share.

With global pop-ups, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named “America’s #1 Young Entrepreneur” by Business Week, “Top Innovator in Retail” by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, UKG, and P&G. Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, NBC, Forbes, WIRED, and as a case study in several branding and business books.

Contact a speaker booking agent to check availability on Johnny Cupcakes and other top speakers and celebrities.

Johnny Cupcakes Speaking Topics

Building Brand Loyalty & Memorable Experiences

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

Example Quotes: "I don't sell merchandise, I sell memories. My merchandise is the byproduct," "If you want customer loyalty, you must be loyal to your customers," “Humans thrive off of new experiences,” and "People have too many options, why will they choose you?"

Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

Reimagining Marketing & Sales

Johnny touches on why one handwritten note, personalized gift, or a community event could be more powerful than a cold email campaign to strangers. Johnny shares examples of how adding a dash of imagination and extra detail can drive a chunkier return on investment when it comes to marketing and sales, like when he rented a real coffin and hearse from a creepy guy on Craigslist to get delivered in for the nighttime release of his limited edition, VHS-packaged, Halloween movie themed T-shirts. This $220 vehicle rental attracted lifetime memories, created brand ambassadors, and garnered millions in free marketing as channel 4 news dedicated an entire segment to this release.

Example Quotes: “Don’t check boxes, create new boxes to check”, "Achieve free digital marketing through delighting customers", and "It's not about B2B or B2C, it's about H2H—Human to Human."

Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

Finding A Way

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

Example Quotes: "Failures are experiments, experimenting is how we grow," "My ten thousand dollar mistakes inspire my one hundred thousand dollar ideas," and "Creative Thinking must be applied in all aspects of every workforce."

Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

Johnny Cupcakes Videos

Johnny Cupcakes brand loyalty keynote speaker recap
Johnny Cupcakes - keynote speaker recap: HP DScoop Marketing Conference
Johnny Cupcakes Speaking Recap: marketing keynote speaker

How do I book Johnny Cupcakes to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Johnny Cupcakes for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Johnny Cupcakes, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Johnny Cupcakes or any other speaker of your choice.

How much does it cost to book Johnny Cupcakes for a speaking engagement?

Speaking fees for Johnny Cupcakes, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Johnny Cupcakes are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Johnny Cupcakes, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Johnny Cupcakes speak about?

Johnny Cupcakes is a keynote speaker and industry expert who speaks on a wide range of topics such as Entrepreneurship, Business, Business Leadership, Marketing, Customer Service, Personal Growth, Business Growth, Human Resources, Motivational, Peak Performance, Social Media, Teamwork & Teambuilding and Leadership.

Where does Johnny Cupcakes travel from?

Johnny Cupcakes generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Johnny Cupcakes?

AAE Speakers Bureau has successfully secured keynote speakers like Johnny Cupcakes for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Johnny Cupcakes for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Johnny Cupcakes or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Johnny Cupcakes is a keynote speaker and industry expert who speaks on a wide range of topics including Entrepreneurship, Business and Business Leadership. The estimated speaking fee range to book Johnny Cupcakes for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Johnny Cupcakes generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Josh Linkner and Horst Schulze. Contact All American Speakers for ratings, reviews, videos and information on scheduling Johnny Cupcakes for an upcoming event.

Johnny Cupcakes Speaking Topics

  • Building Brand Loyalty & Memorable Experiences

    With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.

    Example Quotes: "I don't sell merchandise, I sell memories. My merchandise is the byproduct," "If you want customer loyalty, you must be loyal to your customers," “Humans thrive off of new experiences,” and "People have too many options, why will they choose you?"

    Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

  • Reimagining Marketing & Sales

    Johnny touches on why one handwritten note, personalized gift, or a community event could be more powerful than a cold email campaign to strangers. Johnny shares examples of how adding a dash of imagination and extra detail can drive a chunkier return on investment when it comes to marketing and sales, like when he rented a real coffin and hearse from a creepy guy on Craigslist to get delivered in for the nighttime release of his limited edition, VHS-packaged, Halloween movie themed T-shirts. This $220 vehicle rental attracted lifetime memories, created brand ambassadors, and garnered millions in free marketing as channel 4 news dedicated an entire segment to this release.

    Example Quotes: “Don’t check boxes, create new boxes to check”, "Achieve free digital marketing through delighting customers", and "It's not about B2B or B2C, it's about H2H—Human to Human."

    Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

  • Finding A Way

    So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.

    Example Quotes: "Failures are experiments, experimenting is how we grow," "My ten thousand dollar mistakes inspire my one hundred thousand dollar ideas," and "Creative Thinking must be applied in all aspects of every workforce."

    Optional Add-ons: Custom collaboration T-shirts with Johnny Cupcakes' signature pastry box packaging, pop-up shop experience, creative consulting, and/or vinyl DJ set for an after party or networking event.

Johnny Cupcakes Videos

Johnny Cupcakes brand loyalty keynote speaker recap
Johnny Cupcakes - keynote speaker recap: HP DScoop Marketing Conference
Johnny Cupcakes Speaking Recap: marketing keynote speaker
JOHNNY CUPCAKES / JOHNNY EARLE : keynote speaker Demo Reel

Johnny Cupcakes Reviews

  • “We had over 650 attendees at the event. In post-event surveys Johnny scored the highest of all 13 main speakers!”
    FedEx - Apr 18 2023

  • “Run - don't walk - to hire Johnny to speak at your event! The recipe is simple: mix equal parts incredible story and unbridled energy; add dashes of humor, creativity and passion; sprinkle with joyful nuttiness...and what you and your attendees are left with is an hour they will never forget. Pump up your own team; wow an external audience - there are so many settings where this man will ABSOLUTELY CRUSH IT.”
    Streamline Events, Inc. - Apr 18 2023

  • “Johnny has ‘creativity-as-a-business strategy’ nailed and he’s able to turn it into a talk which is so coherent and thoughtful that even a bean counter would understand why creativity is the most powerful, yet untapped force in business today.”
    Forbes - Apr 18 2023

Johnny Cupcakes News

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.