Robert Spector Biography

Robert Spector is author of the business classic "The Nordstrom Way: The Inside Story of America’s Number One Customer Service Company." BusinessWeek magazine said the book had many insights into customer service.

He completely revised the original book in 2005 and again in 2012 to produce the first and second editions of "The Nordstrom Way to Customer Service Excellence: The Handbook for Becoming the Nordstrom of Your Industry."

In 2017, Spector came out with an all-new third edition, titled "The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture," which Forbes Magazine selected as the Top Business Book of 2017.

Spector is also the author of "Amazon.com: Get Big Fast," "The Mom & Pop Store: True Stories From the Heart of America," and "Anytime Anywhere: How the Best Bricks-and-Clicks Businesses Deliver Seamless Service to their Customers."

Since 1995, he has been a professional speaker to a vast array of companies, organizations, governmental agencies, non-profits, trade associations, conventions, corporate retreats, and special meetings in 27 countries.

Spector has contributed articles to many publications, including The New York Times, The Wall Street Journal, Sports Illustrated, Women’s Wear Daily, Details, and National Lampoon. He has been a guest expert on national and local television, radio, and Internet programs, and is quoted in publications throughout the world.

A graduate of Franklin & Marshall College in Lancaster, Pennsylvania, Spector teaches at Western Washington University in Bellingham, Washington, drawing on the work he’s done on Seattle-based icons Nordstrom, Amazon.com, Starbucks, Costco, and Pearl Jam.

Contact a speaker booking agent to check availability on Robert Spector and other top speakers and celebrities.

Robert Spector Videos

Nordstrom Way To Customer Experience - Robert Spector - YouTube
Nordstrom Way To Customer Experience - Robert Spector - YouTube
CGS Expert Video Series: Robert Spector on Customer Service ...
CGS Expert Video Series: Robert Spector on Customer Service ...
[Customer Care] Robert Spector
[Customer Care] Robert Spector

How to book Robert Spector?

Our booking agents have successfully helped clients around the world secure talent like Robert Spector for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Robert Spector, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Robert Spector or any other celebrity of your choice.

How much does it cost to book Robert Spector?

Booking fees for Robert Spector, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Robert Spector, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Robert Spector?

All American Entertainment has successfully secured celebrity talent like Robert Spector for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Robert Spector for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Robert Spector or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Robert Spector or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Robert Spector is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Technology. The estimated speaking fee range to book Robert Spector for live events is $10,000 - $20,000, and for virtual events Below $10,000. Robert Spector generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Doug Lipp, Jason Young and Dee Ann Turner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Robert Spector for an upcoming event.

Robert Spector Videos

Nordstrom Way To Customer Experience - Robert Spector - YouTube
Nordstrom Way To Customer Experience - Robert Spector - YouTube
CGS Expert Video Series: Robert Spector on Customer Service ...
CGS Expert Video Series: Robert Spector on Customer Service ...
[Customer Care] Robert Spector
[Customer Care] Robert Spector

Robert Spector Reviews

  • “Many attendees told me your keynote was their favorite part of our company retreat. Your stories resonated and inspired us to do more for our clients.”
    Anchor QEA - Jun 14 2019

  • “As the featured keynote speaker at our Customer Experience Summit, your talk was perfectly understood and it will inspire us to deliver excellent customer service.”
    Telekom Malaysia - Jun 14 2019

  • “Robert held the audience in the palm of his hand as he guided us through the value of truly outstanding client service! He demonstrated how the principles of the Nordstrom culture can be applied to other industries.”
    LanguageLine Solutions - Jun 14 2019

  • "Robert has a unique ability to inspire and motivate, and his ability to tell the story is second to none.”
    Frost & Sullivan Consulting - Jun 14 2019

  • "When it comes to customer service, Robert practices what he preaches."
    McKesson Corporation - Jun 14 2019

Robert Spector Speaking Topics

  • THE NORDSTROM WAY SURVIVAL GUIDE: Surviving and Thriving in the C-19 Universe

  • The Seattle Effect: Lessons from America’s Capital of Customer Service.

    Seattle is home to some of the world’s most customer-focused companies: Amazon, Starbucks, Nordstrom, Costco, and REI, as well as the most customer-focused rock & roll band—Pearl Jam. What’s in the water in the great Northwest? Robert Spector has interviewed the leaders of these organizations and offers lessons for anyone who has a customer.

  • Amazon: How it Became the World’s Most Disruptive and Dangerous Company

    How did Jeff Bezos’s company become the powerhouse that it is? Robert Spector, who wrote the first book about the juggernaut—“Amazon.com: Get Big Fast”—explains how they did it, and offers valuable take-aways for friends and foes alike.

  • Becoming the Nordstrom of Your Industry

    Robert Spector shows companies and organizations how to become “The Nordstrom” of their industry. What makes Nordstrom Nordstrom? What are the values and principles that comprise the culture of this most customer-centric company? For more than a century, Nordstrom has succeeded because the company believes that the employee experience determines the customer experience. Spector has studied, written about, and spoken on the topic of Nordstrom for 25 years. His unique access to the company has given him special insight into the Nordstrom culture.

How to book Robert Spector?

Our booking agents have successfully helped clients around the world secure talent like Robert Spector for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Robert Spector, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Robert Spector or any other celebrity of your choice.

How much does it cost to book Robert Spector?

Booking fees for Robert Spector, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Robert Spector, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Robert Spector?

All American Entertainment has successfully secured celebrity talent like Robert Spector for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Robert Spector for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Robert Spector or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Robert Spector or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Robert Spector is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Technology. The estimated speaking fee range to book Robert Spector for live events is $10,000 - $20,000, and for virtual events Below $10,000. Robert Spector generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Doug Lipp, Jason Young and Dee Ann Turner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Robert Spector for an upcoming event.

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.