You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.
Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise Lee Yohn gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.
If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate – not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists – and how you too can win the new sales game.
Best speaker of the day...a fresh perspective!
Facebook
- Nov 25 2014
You were truly a hit and with top travel companies…and our offices and staff really took it to heart and truly enjoyed your presentations and workshops.
Discover the World
- Nov 25 2014
You definitely made an impact…your talk provided us with a framework as to how to operationalize [our] brand to achieve our Billion Dollar vision.
E&J Gallo Winery
- Nov 25 2014
“We recently had Denise speak for a series of three events. She was nothing short of amazing in front of a very passionate and outspoken audience. She did a fabulous job and really was able to relate it to the attendees and their industry. Our client sincerely appreciated her being well versed in the industry she was speaking to. Because of this she got some hard questions and didn’t shy away from them. She was an absolute pleasure to work with and we really enjoyed getting to know her. She was fabulous!”
Moxi Events
- Nov 25 2014
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