Denise Lee Yohn

Denise Lee Yohn

Keynote Speaker: Brand Leadership Expert & Author of "What Great Brands Do"

Denise Lee Yohn Biography

Through her expertise and personal approach, Denise Lee Yohn has become an in-demand keynote speaker inspiring business leaders around the world to build great brands and exceptional organizations. Her keynote presentations have captivated international audiences at conferences including TEDx, the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and Sustainable Brands, among others, and at corporate events for Facebook, Lexus, NFL, and more.

Yohn enjoys challenging readers to think differently about brand leadership. With that goal in mind, she has written several books including the bestseller "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" and "FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies."

She is a regular contributor to the Harvard Business Review and Forbes and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, ChangeThis, Seeking Alpha, QSR Magazine, among others. News media including CNBC, The Wall Street Journal, and The New York Times call on Yohn when they want an expert point-of-view on hot business issues.

Yohn initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Yohn went on to head Sony Electronic Inc.’s first ever brand office, where she garnered major corporate awards as the vice president/general manager of brand and strategy. She has served clients as an independent consulting partner since 2004.

For her work with some of the world’s greatest organizations, Yohn has won awards from the American Marketing Association (EFFIE). HOW Magazine’s Interactive Design competition, the Financial Communications Society, Sony Corporation, and Sony Electronics Inc.

When she’s not writing or speaking on brand leadership, Yohn serves as the Founder of Faith & Work Journey. She is also a board member of Cameron House. She has served as an advisory board member of the Millennium Alliance and World Brand Congress, a judge for the Association of Management Consulting Firms Awards, a finalist selection committee member for CONNECT’s Most Innovative New Product Awards, and the brand director for TEDxSanDiego

Outside of her professional roles, Yohn counts hiking to Everest Base Camp, dancing with a professional ballet company, and flying a helicopter as some of her greatest life experience.

Contact a speaker booking agent to check availability on Denise Lee Yohn and other top speakers and celebrities.

Denise Lee Yohn Speaking Topics

Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

The FUSION Formula: Brand + Culture = Results

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

Ignite Experience: Fuse CX and EX to Drive Your Growth

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise Lee Yohn gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

What Great Salespeople Do

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate – not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists – and how you too can win the new sales game.

Denise Lee Yohn Videos

How Can Sales Contribute to CX Excellence
Brand, Culture & Experience -- An Interview with Brand Leadership
Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020

How do I book Denise Lee Yohn to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Denise Lee Yohn for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Denise Lee Yohn or any other speaker of your choice.

How much does it cost to book Denise Lee Yohn for a speaking engagement?

Speaking fees for Denise Lee Yohn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Denise Lee Yohn are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Denise Lee Yohn, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Denise Lee Yohn speak about?

Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics such as Author, Marketing, Customer Experience, Human Resources, Corporate Culture, Fitness, Women, Business, Strategic Leadership, Corporate Strategy, Leadership, Art & Design, Fashion, Sales and Business Growth.

Where does Denise Lee Yohn travel from?

Denise Lee Yohn generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Denise Lee Yohn?

AAE Speakers Bureau has successfully secured keynote speakers like Denise Lee Yohn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Denise Lee Yohn or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics including Author, Marketing and Customer Experience. The estimated speaking fee range to book Denise Lee Yohn for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Denise Lee Yohn generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Gingiss, Robert Spector and Jason Young. Contact All American Speakers for ratings, reviews, videos and information on scheduling Denise Lee Yohn for an upcoming event.

Speaker profile last updated by AAE Talent Team on 17/09/2025.

Denise Lee Yohn Speaking Topics

  • Brand Leadership: How to Build a Rock Star Brand

    You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise Lee Yohn shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

  • The FUSION Formula: Brand + Culture = Results

    Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise Lee Yohn shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

  • Ignite Experience: Fuse CX and EX to Drive Your Growth

    Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise Lee Yohn shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

  • Extraordinary Experiences: How to Win Customers’ Hearts and Dollars

    How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise Lee Yohn gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

  • What Great Salespeople Do

    If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate – not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists – and how you too can win the new sales game.

Denise Lee Yohn Videos

How Can Sales Contribute to CX Excellence
Brand, Culture & Experience -- An Interview with Brand Leadership
Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020
Denise Lee Yohn Speaker Video -- Virtual Engagements

Denise Lee Yohn Reviews

  • Best speaker of the day...a fresh perspective!
    Facebook - Nov 25 2014

  • You were truly a hit and with top travel companies…and our offices and staff really took it to heart and truly enjoyed your presentations and workshops.
    Discover the World - Nov 25 2014

  • You definitely made an impact…your talk provided us with a framework as to how to operationalize [our] brand to achieve our Billion Dollar vision.
    E&J Gallo Winery - Nov 25 2014

  • “We recently had Denise speak for a series of three events. She was nothing short of amazing in front of a very passionate and outspoken audience. She did a fabulous job and really was able to relate it to the attendees and their industry. Our client sincerely appreciated her being well versed in the industry she was speaking to. Because of this she got some hard questions and didn’t shy away from them. She was an absolute pleasure to work with and we really enjoyed getting to know her. She was fabulous!”
    Moxi Events - Nov 25 2014

  • How do I book Denise Lee Yohn to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Denise Lee Yohn for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Denise Lee Yohn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Denise Lee Yohn or any other speaker of your choice.
  • How much does it cost to book Denise Lee Yohn for a speaking engagement?

    Speaking fees for Denise Lee Yohn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Denise Lee Yohn are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Denise Lee Yohn, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Denise Lee Yohn speak about?

    Denise Lee Yohn is a keynote speaker and industry expert who speaks on a wide range of topics such as Author, Marketing, Customer Experience, Human Resources, Corporate Culture, Fitness, Women, Business, Strategic Leadership, Corporate Strategy, Leadership, Art & Design, Fashion, Sales and Business Growth.
  • Where does Denise Lee Yohn travel from?

    Denise Lee Yohn generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Denise Lee Yohn?

    AAE Speakers Bureau has successfully secured keynote speakers like Denise Lee Yohn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Denise Lee Yohn for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Denise Lee Yohn or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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