Don Peppers Biography

Recognized as one of the world’s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author, speaker and co-founder of the management consultant firm, Peppers & Rogers Group. His new company, CX Speakers, delivers workshops, keynote presentations and thought leadership consulting focused on customer experience topics.

Don Peppers’ work routinely examines the business issues that today’s global enterprises are grappling with while trying to maintain a competitive edge in their marketplace. He focuses on the customer experience and its related topics, which range from digital technologies, disruption, and innovation to customer metrics, social selling, customer success, customer advocacy, trust, and corporate culture.

With business partner Dr. Martha Rogers, Peppers has produced a legacy of international best-sellers that collectively sold well over a million copies in 18 languages. Their first book, The One to One Future (Doubleday, 1993), was called by Inc. Magazine’s editor-in-chief “one of the two or three most important business books ever written,” while Business Week said it was the “bible of the customer strategy revolution.” As a testament to this, Don Peppers and Martha Rogers were inducted into the Direct Marketing Association Hall of Fame in 2013.

In 2016, Peppers released a solo effort, Customer Experience: What, How and Why Now, a collection of bite-sized essays offering insights and “how to” recommendations on building and maintaining a customer-centric business. In 2021, Wiley Publishers will release the fourth edition of Peppers’ and Rogers’ graduate school textbook, Managing Customer Experience and Relationships: A Strategic Perspective, originally published in 2003.

With over 328,000 followers for his regular postings of original content on LinkedIn, Don has been listed numerous times on LinkedIn as one of the Top 10 Marketing Influencers. In 2015, Satmetrix listed Don and Martha Rogers #1 on their list of the Top 25 most influential customer experience leaders. The Times of London included Don on its list of the “Top 50 Business Brains,” and Accenture’s Institute for Strategic Change listed Don as one of the 50 “most important living business thinkers” in the world.

Prior to founding CX Speakers and Peppers & Rogers Group, Don served as the CEO of a top-20 direct marketing agency (Perkins/Butler Direct Marketing, a division of Chiat/Day), and his 1995 book, Life’s a Pitch: Then You Buy (1995), chronicles his exploits as a celebrated business rainmaker in the advertising industry. Before his career on Madison Avenue he worked as an economist in the oil industry and as the director of accounting for a regional airline. He holds a B.S. in astronautical engineering from the U.S. Air Force Academy and a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School. Don is currently an adjunct professor at Menlo College in California. He has been an advisor to PayActiv since 2016.

Contact a speaker booking agent to check availability on Don Peppers and other top speakers and celebrities.

Don Peppers Videos

Don Peppers - Empathy as a business imperative in times of crisis
Don Peppers - Empathy as a business imperative in times of crisis
Don Peppers: Customer Experience: What, How and Why Now ...
Don Peppers: Customer Experience: What, How and Why Now ...
Don Peppers - One-to-One Marketing Guru
Don Peppers - One-to-One Marketing Guru

How to book Don Peppers?

Our booking agents have successfully helped clients around the world secure talent like Don Peppers for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Don Peppers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Don Peppers or any other celebrity of your choice.

How much does it cost to book Don Peppers?

Booking fees for Don Peppers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Don Peppers, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Don Peppers?

All American Entertainment has successfully secured celebrity talent like Don Peppers for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Peppers for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Don Peppers or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Don Peppers or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Don Peppers is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Personal Growth. The estimated speaking fee range to book Don Peppers for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Don Peppers generally travels from Menlo Park, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Jackie Freiberg, Tim Sanders and Mark C. Thompson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Peppers for an upcoming event.

Don Peppers Videos

Don Peppers - Empathy as a business imperative in times of crisis
Don Peppers - Empathy as a business imperative in times of crisis
Don Peppers: Customer Experience: What, How and Why Now ...
Don Peppers: Customer Experience: What, How and Why Now ...
Don Peppers - One-to-One Marketing Guru
Don Peppers - One-to-One Marketing Guru

Don Peppers Speaking Topics

  • Customer Metrics, Big Data and Common Sense Analytics

    five presentations are available on gathering, measuring, understanding and using data for success.

  • Human to the Max

    Under this headline, we offer several presentations around using social media and technology to reach your consumers with the understanding that the human touch will always be needed.

  • CRM: Building Customer Loyalty and ROI in a Changing Economy

  • Building Customer Relationships

  • Rules to Break & Laws to Follow: Wrongheaded Thinking in the Past Century

How to book Don Peppers?

Our booking agents have successfully helped clients around the world secure talent like Don Peppers for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Don Peppers, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Don Peppers or any other celebrity of your choice.

How much does it cost to book Don Peppers?

Booking fees for Don Peppers, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Don Peppers, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Don Peppers?

All American Entertainment has successfully secured celebrity talent like Don Peppers for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Peppers for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Don Peppers or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Don Peppers or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Don Peppers is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Personal Growth. The estimated speaking fee range to book Don Peppers for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Don Peppers generally travels from Menlo Park, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Jackie Freiberg, Tim Sanders and Mark C. Thompson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Peppers for an upcoming event.

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