One thing is clear: customers are more fickle than ever, and loyalty to any one brand is fading. At the same time, many well-intentioned companies are still falling short of customer expectations—despite having everything they need to succeed.
Customer experience has changed. New technologies, shifting values, generational demands, economic uncertainty, and the speed of innovation are redefining what customers expect. So how do you stay customer-focused in the face of all this?
CX futurist Blake Morgan shares eight new laws that today’s most successful companies follow. Backed by cutting-edge research and insights from top industry leaders, this book is a guide to putting the customer first—every single day.
Customer experience is a decision leaders must make every day, and this book shows you how:
Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader.
In this speech, CX expert and bestselling author Blake Morgan walks you through her WAYS framework—a practical guide for turning customer experience into an everyday business decision.
Join this session to hear real-world examples and clear action items for each step in the framework. No matter where you are in your customer experience journey, this keynote will help you move forward, connect with today’s customers, and stand out from the competition.
AI is everywhere, yet most customer experiences still fall flat. In this keynote, Blake Morgan reveals how AI can move beyond automation to create meaningful, emotional moments at scale. She shares real-world stories from brands like United Airlines, Canva, and Replicant to show what’s possible when AI is designed with empathy and purpose.
This keynote is built for customer experience leaders, digital strategists, employee experience teams, and innovation executives looking to use AI more intentionally.
Core message: The best AI experiences don’t feel artificial. They feel unforgettable.
Aug 2, 2021 ... Blake Morgan is a customer experience futurist, keynote speaker and the author of the bestselling book The Customer Of The Future.
Or, you can log in or sign up using Forbes. Connect ... Blake Morgan Contributor. I write about ... Opinions expressed by Forbes Contributors are their own.
Blake Morgan Contributor. I write about ... 5 Tips To Make Your Customer Experience Millennial Friendly. Comment ... For example 73% of millennials 18- 24 say that “valuing my time” is the most important thing in providing good customer service. ... Let me tell you Walmart is WAY behind the curve, and it's going to kill them.
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