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Afdhel Aziz

Afdhel Aziz

Keynote Speaker: Leading Expert on Corporate and Brand Purpose, Conscious Leadership & How Business Can Be a Force For Good

Afdhel Aziz Biography

Best-selling Author. Visionary Founder. Inspiring Keynote Speaker.

Afdhel Aziz is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies — including Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB Inbev and more — to help them grow their businesses by doing more good in the world.

Conspiracy of Love has helped major corporations invest millions of dollars into causes like racial justice in education, food insecurity, childhood hunger, and arts education, partnering them with leading non-profits like Feeding America, the Boys and Girls Clubs of America, and the Thurgood Marshall College Fund. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp.

He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, TV shows and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney and New York.

Aziz is the co-author of the best-selling books "Good is the New Cool: Market Like You A Give a Damn," and the follow-up "The Principles of Purpose," as well as writing "The Power Of Purpose" column in Forbes.

He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival.

He lives in Los Angeles, California with his wife and son.

Contact a speaker booking agent to check availability on Afdhel Aziz and other top speakers and celebrities.

Afdhel Aziz Speaking Topics

Purpose is the New Digital: Why Your Company Needs a Purpose Transformation

The age of conscious capitalism is here. But how do all these disparate drives like ESG, DEI and Sustainability fit together? How do leaders serve multiple stakeholders like conscious consumers, activist employees and impact investors? In this thought provoking and inspiring talk, Afdhel Aziz illuminates the nine essential strategies from his best-selling book Good is the New Cool: The Principles of Purpose, drawn from his deep work with companies like Adidas, PepsiCo, Microsoft and more, that will help you to make the quantum leap that will future-proof your business.

DEI: HOW EMBRACING YOUR DIVERSITY UNLOCKS YOUR SUPERPOWERS

Immigrant. Muslim. Sri Lankan. South Asian. Proud member of the AAPI Community.

Afdhel Aziz is all of these things and more. In this honest, funny and inspiring talk, he shares his journey through corporate life in the UK and the US, and how he gradually came to realize that instead of being a chameleon and blending in, true success came from embracing his authentic identity and bringing his whole self to work. Finding your purpose starts with finding yourself.

Afdhel has spoken on Diversity, Equity and Inclusivity at IBM, Bain Capital and American Family Insurance. This talk is perfect for ERG Groups and Diversity Days.

Good is the New Cool: The Power of Purpose

Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers - as well as attracting the best employee talent who want to do meaningful work? In this illuminating talk, Afdhel Aziz shares examples of brands from Starbucks, Facebook, Tesla, Patagonia and many others to help introduce the topic in a clear and insightful way.

How to Love Your Work in the 21st Century: How to Motivate Millennial and Gen-Z Employees

In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living. Especially with Millennials and Gen-Z entering the workforce, companies need to find new ways to attract and retain the best talent by showing them how their work ladders up to positive social and environmental impact. Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he shows how people within corporations can unlock their purpose, using the revolutionary 'GPS to Purpose' model which asks: What are your Gifts? What are your Passions? How can you be of Service to others?

Good is the New Cool: How to Market to Millennials and Gen-Z Consumers

In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities. He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by ‘doing well by doing good’. Thought-provoking principles from his book ‘Good is the New Cool' like 'Think Citizens Not Consumers’, 'People are the New Media' and ‘Don’t Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’ Afdhel has customized this talk to make it relevant for many industries from CPG, Energy and Fashion to Real Estate, Technology and Hospitality, and is happy to create a bespoke version for your needs. Watch him get a standing ovation at the National Apartment Association conference below.

Afdhel Aziz Videos

Afdhel Aziz, Good is the New Cool
Afdhel Aziz Leading with Purpose
Afdhel Aziz How to Love Your Work in the 21st Century

How to book Afdhel Aziz?

Our booking agents have successfully helped clients around the world secure talent like Afdhel Aziz for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Afdhel Aziz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Afdhel Aziz or any other celebrity of your choice.

How much does it cost to book Afdhel Aziz?

Booking fees for Afdhel Aziz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Afdhel Aziz, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Afdhel Aziz?

All American Entertainment has successfully secured celebrity talent like Afdhel Aziz for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Afdhel Aziz for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Afdhel Aziz or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Afdhel Aziz or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Afdhel Aziz is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Communication and Inspirational. The estimated speaking fee range to book Afdhel Aziz for live events is $10,000 - $20,000, and for virtual events Below $10,000. Afdhel Aziz generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Omar Johnson and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Afdhel Aziz for an upcoming event.

Afdhel Aziz Speaking Topics

  • Purpose is the New Digital: Why Your Company Needs a Purpose Transformation

    The age of conscious capitalism is here. But how do all these disparate drives like ESG, DEI and Sustainability fit together? How do leaders serve multiple stakeholders like conscious consumers, activist employees and impact investors? In this thought provoking and inspiring talk, Afdhel Aziz illuminates the nine essential strategies from his best-selling book Good is the New Cool: The Principles of Purpose, drawn from his deep work with companies like Adidas, PepsiCo, Microsoft and more, that will help you to make the quantum leap that will future-proof your business.

  • DEI: HOW EMBRACING YOUR DIVERSITY UNLOCKS YOUR SUPERPOWERS

    Immigrant. Muslim. Sri Lankan. South Asian. Proud member of the AAPI Community.

    Afdhel Aziz is all of these things and more. In this honest, funny and inspiring talk, he shares his journey through corporate life in the UK and the US, and how he gradually came to realize that instead of being a chameleon and blending in, true success came from embracing his authentic identity and bringing his whole self to work. Finding your purpose starts with finding yourself.

    Afdhel has spoken on Diversity, Equity and Inclusivity at IBM, Bain Capital and American Family Insurance. This talk is perfect for ERG Groups and Diversity Days.

  • Good is the New Cool: The Power of Purpose

    Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers - as well as attracting the best employee talent who want to do meaningful work? In this illuminating talk, Afdhel Aziz shares examples of brands from Starbucks, Facebook, Tesla, Patagonia and many others to help introduce the topic in a clear and insightful way.

  • How to Love Your Work in the 21st Century: How to Motivate Millennial and Gen-Z Employees

    In this talk, Afdhel explores the existential crisis facing humanity in the 21st century: the fact that only 13% of people like what they do for a living. Especially with Millennials and Gen-Z entering the workforce, companies need to find new ways to attract and retain the best talent by showing them how their work ladders up to positive social and environmental impact. Using powerful stories of everyday people who have found ways to do extraordinary things in their work, and unlock their purpose, he shows how people within corporations can unlock their purpose, using the revolutionary 'GPS to Purpose' model which asks: What are your Gifts? What are your Passions? How can you be of Service to others?

  • Good is the New Cool: How to Market to Millennials and Gen-Z Consumers

    In this inspiring and motivational talk, Afdhel shows how business can be a force for good, by balancing profit with the needs of their consumers and communities. He shares some of the insights from researching purpose-driven brands like Warby Parker, Adidas, The Honest Company and Zappos, who are creating a revolution in business by ‘doing well by doing good’. Thought-provoking principles from his book ‘Good is the New Cool' like 'Think Citizens Not Consumers’, 'People are the New Media' and ‘Don’t Advertise Solve Problems'' will help businesses future-proof for the Millennial and Gen-Z generations of conscious consumers - and also attract the best employee talent who are drawn to organizations where they can do meaningful work.’ Afdhel has customized this talk to make it relevant for many industries from CPG, Energy and Fashion to Real Estate, Technology and Hospitality, and is happy to create a bespoke version for your needs. Watch him get a standing ovation at the National Apartment Association conference below.

Afdhel Aziz Videos

Afdhel Aziz, Good is the New Cool
Afdhel Aziz Leading with Purpose
Afdhel Aziz How to Love Your Work in the 21st Century

Afdhel Aziz Reviews

  • PNC - May 24 2023

  • Afdhel was great! He really did his research on Capital One initiatives and used them in his talk.
    Capital One Services, LLC - Dec 09 2021

  • Assent Compliance - Jun 21 2021

  • Thanks again for all your time and efforts, looking forward to working with you again!
    Brand Loyalty International B.V. - Nov 07 2019

Afdhel Aziz News

How to book Afdhel Aziz?

Our booking agents have successfully helped clients around the world secure talent like Afdhel Aziz for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Afdhel Aziz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Afdhel Aziz or any other celebrity of your choice.

How much does it cost to book Afdhel Aziz?

Booking fees for Afdhel Aziz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Afdhel Aziz, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Afdhel Aziz?

All American Entertainment has successfully secured celebrity talent like Afdhel Aziz for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Afdhel Aziz for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Afdhel Aziz or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Afdhel Aziz or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Afdhel Aziz is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Communication and Inspirational. The estimated speaking fee range to book Afdhel Aziz for live events is $10,000 - $20,000, and for virtual events Below $10,000. Afdhel Aziz generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Omar Johnson and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Afdhel Aziz for an upcoming event.

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AFDHEL AZIZ

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.