Just HOW do you go about earning customer-driven growth? What’s different about leadership, motivation, communication and accountability in a transformed customer company….and how did they get there? This keynote will answer those questions and demystify that path for you. It is based on Jeanne’s 25 years as a Chief Customer Officer, her experiences coaching over 20,000 executives the content in her seminal book, Chief Customer 2.0 and her Podcast interviews with over 200 Global Chief Customer Officers. In the words of Senior VP & Chief Customer Officer at Oracle, Jeb Dasteel, “If Jeanne Bliss hadn’t written her first book, I wouldn’t be in the role I have today… She continues to provide leading guidance for Chief Customer Officers.”
Jeanne learned about humanity in business by watching her Dad in his Buster Brown shoe store in Des Plaines, Illinois. He shoe’d a generation of children, and their children’s children, and the memory of his care, not only for the tiny little feet, but for moms and legions of families he cared for over the years, earned him a place in the story of their lives. So much so, that when he retired, a line of people THREE-BLOCKS LONG stood to tell him how buying shoes would never be the same. The foundation of Experience is MEMORY creation. The admired companies start here. They focus on how their people, actions and overall behavior of their company establishes how they’ll be remembered. Knowing how you want people to remember you, building how you will deliver those memories, and then living those characteristics and behaviors yields what Jeanne Bliss describes as prosperity of the human spirit and financial prosperity.
Creating Customer Experience without HUMANITY is just a bunch of business tactics. This keynote is a fast-track lift-off for your customer experience efforts, that will inspire your audience to include the often-overlooked critical element of transformation: understanding the human at the end of your decisions. Creating caring Customer Experiences should not be as difficult as some make it. Just ask yourself, “Would I do that to my mother?” That question inspired Jeanne to write her latest strategy-rich book, Would You Do that To Your Mother? as a common-sense guide on making business personal and winning customer loyalty. The most admired companies who earn ardent supporters and organic growth angst over who these people are, how they live their lives, and understand their goals. They build respect, honor, and trust into their operating model and with their people. And they are celebrated for how they show up as people, and for the care, the thoughtfulness and the humanity that they have woven into their operating model. This is a fast-paced and uplifting ride of the reality of the lives of our customers, blended with turning on “aha!” moments to give your employees the tools and motivation to make business personal, inspire your customers’ loyalty, and make mom proud!
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