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Jay Baer

Jay Baer

Keynote Speaker: Business Growth & Customer Experience Expert

Jay Baer Biography

Jay Baer is a business growth and customer experience author, researcher, and advisor.

A 7th-generation entrepreneur, Baer has written seven best-selling business books, and created six multi-million-dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations.

An inductee into the Professional Speakers Hall of Fame, Baer was also named as one of the world’s top 30 Global Gurus in both customer experience and marketing.

He founded the global strategy firm Convince & Convert. The firm received multiple Inc. 5000 designations, and Baer and his team provided winning ideas to leading brands in nearly every business category.

He co-created the Social Pros podcast, and hosted the show for 500+ episodes, twice winning "best marketing podcast" from the Content Marketing Awards.

Baer is also an active investor and works with dozens of startups as an advisor.

And in his spare time, he is the second most-popular tequila influencer and educator on the planet. His Tequila Jay Baer channels on Instagram and TikTok reach hundreds of thousands of fans weekly.

Contact a speaker booking agent to check availability on Jay Baer and other top speakers and celebrities.

Jay Baer Speaking Topics

The Time to Win

Grow Your Business by Exceeding Customers’ Need for Speed

How much are you willing to wait? If you’re like most of your customers, the answer is very little.

Your customers are deciding to buy from you today (and every day) based on how fast you are (or aren’t). More than half of all customers have made a recent purchase from a business that responded first, even if they were more expensive. And, 2/3 of all customers say speed is as important as price.

Technology can provide a tremendous competitive advantage as companies jockey to deliver The Time to Win: the perfect interval that exceeds customer expectations for responsiveness.

In this dynamic new program from CX expert and researcher Jay Baer, you’ll learn what today’s customers think is fast and slow in each communication channel. And you’ll learn specific tools to get faster throughout the customer journey – increasing new customer attraction, and current customer retention.

Based on brand-new, proprietary research, this presentation will have you rethinking your own answer to the “how fast is fast enough?” question. And you’ll be inspired by powerful examples of businesses winning with speed.

Key points in this program:

  • Why speed is the most important element of customer experience
  • How long consumers will wait to hear back from a business
  • How consumers feel when brands are faster (or slower) than they expect
  • The huge connection between responsiveness and revenue
  • Which generation is the most patient, and which is the least patient
  • Specific, concrete plans you can use to determine the perfect responsiveness (The Right Now) in any customer interaction
  • You’ll be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

Coveted Customer Experience

How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About

You’ve heard it before. Over and over, in fact. “Improve your customer service.” “Optimize the customer experience.” But what does that even mean?

Today, when intersection points with your customers may number in the dozens (or even hundreds), tackling customer service or customer experience holistically is impossible.

You can’t magically get better at every customer touch point... but you CAN get better at the three touch points that matter.

Coveted Customer Experience is a fast-paced, dynamic, inspirational, and hilarious presentation that shows you how to gain and keep more customers by improving on the three things that really matter to your customers.

Key points in this program:

  • Why customer experience is the fastest route to growth
  • When customer experience stops and customer service stops
  • The three elements of your business that are non-negotiable for your customers, and where they’ll give you a pass
  • What customers really expect from your business category, and how to exceed it (without spending a fortune)
  • Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

Talk Triggers

Turn Your Customers Into Your Ultimate Sales and Marketing Advantage

The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.

Word of mouth influences 50% of all purchases, but we too often take this for granted. We just assume that our customers will talk about us. But they won’t, unless you give them a story to tell.

In this hilarious and interactive presentation filled with examples and research, Jay Baer teaches audiences how to create a unique story for their business; a tale that will turn their customers into their most effective sales and marketing advantage.

This powerful keynote creates real change among attendees. It alters the way they think about the intersection of customer experience, marketing, sales, and operations, yielding big growth and enhanced cooperation.

Key points in this program:

  • Learn how to grow your business with word of mouth
  • Discover why customers talk and why they remain silent
  • Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
  • Discover the 4 Requirements of a Talk Trigger
  • Learn the different types/categories of Talk Triggers
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

Hug Your Haters

Embrace Complaints and Keep Your Customers

Haters aren’t your problem … ignoring them is.

If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.

In this eye-opening presentation, Jay reveals proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.

80% of companies say they deliver exceptional customer service. 8% of their customers agree. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.

Key points in this program:

  • Learn why customer expectations are rising faster than ever
  • Discover the huge disconnect between what customers and companies think about service
  • Learn the one, giant, recent shift that changed everything about customer service
  • Discover why praise is the most overrated thing in business (and in life)
  • Learn how to handle unhappy customers, online and offline
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

Three Drawbridges

How to Cross Your Customer’s Moat of Attention

Today’s consumers are a wary bunch. After all, they’ve been through a lot. And approximately zero percent of customers are sitting quietly, secretly hoping for more brand-created content to be thrust upon them.

To win with content in today’s world, you have to fundamentally realign your thinking and your expectations. Instead of assuming your content will succeed, and trying to avoid mistakes that would cause failure, you now must assume your content will fail, and make CERTAIN you pass the three tests required for content lift-off.

These tests are called the “Three Drawbridges of Content Success.” Your customers constantly have their hands on the levers, deciding when and whether to drop the bridges and let you in to their hearts, minds, and wallets. This fast-paced and funny presentation will entertain you, inspire you, and scare you. Before this session ends, you’ll be scheduling a team meeting to rework your content marketing strategic plan!

Key points in this program:

  • Learn how the global pandemic changed B2B and B2C customer expectations and desires
  • Discover why content and communications success isn’t found inside a technology platform
  • Understand how “radical relevance” offers the key to customer hearts and minds
  • Learn about the Three Drawbridges of radical relevancy that will increase sales
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

Jay Baer Videos

Jay Baer Keynote Speaker - Word of Mouth - Customer Experience
Jay Baer Grows Businesses - Keynote Speaker and Emcee Trailer
Jay Baer Marketing and Customer Service Keynote Speaker - Trailer

How do I book Jay Baer to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Jay Baer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jay Baer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jay Baer or any other speaker of your choice.

How much does it cost to book Jay Baer for a speaking engagement?

Speaking fees for Jay Baer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jay Baer are $30,000 - $50,000 for live events and $20,000 - $30,000 for virtual events. For the most current speaking fee to hire Jay Baer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Jay Baer speak about?

Jay Baer is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Networking, Technology, Strategic Leadership, Social Media, Authors, Business, Entrepreneurship, Motivational, Culture, Consulting, Writing, Literary, Public Health, Economy, Business Growth and Customer Service.

Where does Jay Baer travel from?

Jay Baer generally travels from Bloomington, IN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Jay Baer?

AAE Speakers Bureau has successfully secured keynote speakers like Jay Baer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jay Baer for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jay Baer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Jay Baer is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Networking and Technology. The estimated speaking fee range to book Jay Baer for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. Jay Baer generally travels from Bloomington, IN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Daymond John and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jay Baer for an upcoming event.

Jay Baer Speaking Topics

  • The Time to Win

    Grow Your Business by Exceeding Customers’ Need for Speed

    How much are you willing to wait? If you’re like most of your customers, the answer is very little.

    Your customers are deciding to buy from you today (and every day) based on how fast you are (or aren’t). More than half of all customers have made a recent purchase from a business that responded first, even if they were more expensive. And, 2/3 of all customers say speed is as important as price.

    Technology can provide a tremendous competitive advantage as companies jockey to deliver The Time to Win: the perfect interval that exceeds customer expectations for responsiveness.

    In this dynamic new program from CX expert and researcher Jay Baer, you’ll learn what today’s customers think is fast and slow in each communication channel. And you’ll learn specific tools to get faster throughout the customer journey – increasing new customer attraction, and current customer retention.

    Based on brand-new, proprietary research, this presentation will have you rethinking your own answer to the “how fast is fast enough?” question. And you’ll be inspired by powerful examples of businesses winning with speed.

    Key points in this program:

    • Why speed is the most important element of customer experience
    • How long consumers will wait to hear back from a business
    • How consumers feel when brands are faster (or slower) than they expect
    • The huge connection between responsiveness and revenue
    • Which generation is the most patient, and which is the least patient
    • Specific, concrete plans you can use to determine the perfect responsiveness (The Right Now) in any customer interaction
    • You’ll be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

  • Coveted Customer Experience

    How to Grow Your Business by Focusing on 3 Things Your Customers Truly Care About

    You’ve heard it before. Over and over, in fact. “Improve your customer service.” “Optimize the customer experience.” But what does that even mean?

    Today, when intersection points with your customers may number in the dozens (or even hundreds), tackling customer service or customer experience holistically is impossible.

    You can’t magically get better at every customer touch point... but you CAN get better at the three touch points that matter.

    Coveted Customer Experience is a fast-paced, dynamic, inspirational, and hilarious presentation that shows you how to gain and keep more customers by improving on the three things that really matter to your customers.

    Key points in this program:

    • Why customer experience is the fastest route to growth
    • When customer experience stops and customer service stops
    • The three elements of your business that are non-negotiable for your customers, and where they’ll give you a pass
    • What customers really expect from your business category, and how to exceed it (without spending a fortune)
    • Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
    • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

  • Talk Triggers

    Turn Your Customers Into Your Ultimate Sales and Marketing Advantage

    The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.

    Word of mouth influences 50% of all purchases, but we too often take this for granted. We just assume that our customers will talk about us. But they won’t, unless you give them a story to tell.

    In this hilarious and interactive presentation filled with examples and research, Jay Baer teaches audiences how to create a unique story for their business; a tale that will turn their customers into their most effective sales and marketing advantage.

    This powerful keynote creates real change among attendees. It alters the way they think about the intersection of customer experience, marketing, sales, and operations, yielding big growth and enhanced cooperation.

    Key points in this program:

    • Learn how to grow your business with word of mouth
    • Discover why customers talk and why they remain silent
    • Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
    • Discover the 4 Requirements of a Talk Trigger
    • Learn the different types/categories of Talk Triggers
    • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

  • Hug Your Haters

    Embrace Complaints and Keep Your Customers

    Haters aren’t your problem … ignoring them is.

    If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.

    In this eye-opening presentation, Jay reveals proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.

    80% of companies say they deliver exceptional customer service. 8% of their customers agree. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.

    Key points in this program:

    • Learn why customer expectations are rising faster than ever
    • Discover the huge disconnect between what customers and companies think about service
    • Learn the one, giant, recent shift that changed everything about customer service
    • Discover why praise is the most overrated thing in business (and in life)
    • Learn how to handle unhappy customers, online and offline
    • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

  • Three Drawbridges

    How to Cross Your Customer’s Moat of Attention

    Today’s consumers are a wary bunch. After all, they’ve been through a lot. And approximately zero percent of customers are sitting quietly, secretly hoping for more brand-created content to be thrust upon them.

    To win with content in today’s world, you have to fundamentally realign your thinking and your expectations. Instead of assuming your content will succeed, and trying to avoid mistakes that would cause failure, you now must assume your content will fail, and make CERTAIN you pass the three tests required for content lift-off.

    These tests are called the “Three Drawbridges of Content Success.” Your customers constantly have their hands on the levers, deciding when and whether to drop the bridges and let you in to their hearts, minds, and wallets. This fast-paced and funny presentation will entertain you, inspire you, and scare you. Before this session ends, you’ll be scheduling a team meeting to rework your content marketing strategic plan!

    Key points in this program:

    • Learn how the global pandemic changed B2B and B2C customer expectations and desires
    • Discover why content and communications success isn’t found inside a technology platform
    • Understand how “radical relevance” offers the key to customer hearts and minds
    • Learn about the Three Drawbridges of radical relevancy that will increase sales
    • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

Jay Baer Videos

Jay Baer Keynote Speaker - Word of Mouth - Customer Experience
Jay Baer Grows Businesses - Keynote Speaker and Emcee Trailer
Jay Baer Marketing and Customer Service Keynote Speaker - Trailer
Hall of Fame Business Growth & Customer Experience Keynote Speaker

Jay Baer Reviews

  • J. Turner Research - Dec 18 2023

  • Olivia, Michelle and Jay made this whole process such a breeze. They were communicative, kind and listened to exactly what we needed. So happy with this partnership!
    Alyce - Sep 24 2021

  • Great job all around.
    Entergy Services LLC - Nov 03 2020

Jay Baer News

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