Today, AI feels like an unstoppable superpower for businesses.
Efficiency, productivity, cost savings — it's everywhere.
But if we only focus on internal improvements, we risk becoming irrelevant to our customers faster than we think.
The forgotten side of AI: the customer.
While companies race to optimize their operations, AI is quietly reshaping customer behavior and expectations — profoundly and permanently.
Customers will search differently. They’ll expect instant, conversational service — ChatGPT-level responsiveness.
They will gravitate toward brands that feel easy, personal, and trustworthy — and abandon those that don’t.
The real mission isn’t just to work smarter inside our walls. It’s to use this moment to create new customer value — to stay deeply relevant in a world where expectations are changing at lightning speed.
We are living through a Customer Experience Renaissance.
New technologies.
New behaviors.
New expectations.
It’s time to fundamentally rethink how we build relationships with our customers.
This moment calls for bold, creative answers to four critical questions:
How can we use AI to create the ultimate convenience — where engaging with us feels effortless?
How can we use AI to create new value propositions — offering experiences and services customers didn't even know they wanted?
In a world where automation threatens to turn brands into commodities, how can we reignite the emotional power of our brand story?
And most importantly: how can we prove to customers that we truly value their business — building trust and loyalty in an era of intelligent machines?
The companies that dare to rethink customer relationships today won’t just survive the AI revolution — they’ll lead it.
Having a great product and offering good service is a minimum requirement in today’s market space. It’s your ticket to ride, not your ticket to win. And the same can be said about digital convenience.
Convenience is a commodity these days: if you have it, ‘fine’; if you don’t, it becomes a negative differentiator. Buying a quality product in a convenient way creates a strong transactional relationship but if you want to give your customers ‘an offer they can’t refuse’, you need to do more.
There is a big paradox in the world of customer experience right now: every company has wonderful intentions to make their customers happy but in reality the quality of execution is often average to low.
In many cases, the best intentions don’t progress beyond the PowerPoint presentation. Over the past twelve years, Steven has spoken extensively with thousands of CX professionals and his conclusion is that most companies are a ‘diamond in the rough’ in terms of customer experience: they want it so badly but they don’t succeed.
There is an urgent need for an extreme transformation of the customer relationship. Customers live in a world of self-service, big data, customer automation and the integration of the online & offline world.
Failing to implement the digital relationship puts your company’s future on the line. A successful digital transformation is key but it will not be enough.
Artificial Intelligence has the power to change the customer relationship forever. We all believe tech is cool and shiny but our focus on the tech part can blind us to other aspects.
In this keynote Steven demonstrates that not tech but customer benefits should be the guiding star in your decision making. Using AI to create faster than real time service, hyper personalized offerings and the highest convenience levels possible generate value for your organization.
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