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Rasmus Hougaard

Rasmus Hougaard

Keynote Speaker: Founder & Managing Director of The Potential Project

Rasmus Hougaard Biography

Rasmus Hougaard is the founder and CEO of Potential Project and the author of the ground-breaking and best-selling book by Harvard Business Press, “The Mind of the Leader”.

Rasmus is nominated by Thinkers 50 as one of the eight most important leadership thinkers in the world today. He writes for Harvard Business Review, Forbes and Business Insider. He is a sought-after keynote speaker and leadership developer who coaches and supports C-suite executives at global organizations such as IKEA, Accenture, Wal-Mart, and Unilever.

His newest book, "Compassionate Leadership: How to Do Hard Things in a Human Way", was published by Harvard Business Review Press in January 2022.

Contact a speaker booking agent to check availability on Rasmus Hougaard and other top speakers and celebrities.

Rasmus Hougaard Videos

HBR Webinar January 2022: Compassionate Leadership
Rasmus Hougaard - Potential Project | Unplugged with Joel aan 't ...
The Mind of the Leader at IMD Business School

How to book Rasmus Hougaard?

Our booking agents have successfully helped clients around the world secure talent like Rasmus Hougaard for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Rasmus Hougaard, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rasmus Hougaard or any other celebrity of your choice.

How much does it cost to book Rasmus Hougaard?

Booking fees for Rasmus Hougaard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rasmus Hougaard, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Rasmus Hougaard?

All American Entertainment has successfully secured celebrity talent like Rasmus Hougaard for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rasmus Hougaard for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rasmus Hougaard or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rasmus Hougaard or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Rasmus Hougaard is a keynote speaker and industry expert who speaks on a wide range of topics including Human Resources, Business Ethics and Business Leadership. The estimated speaking fee range to book Rasmus Hougaard for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. Rasmus Hougaard generally travels from Copenhagen, Denmark and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Marcus Buckingham, Patrick Lencioni and Shawn Achor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rasmus Hougaard for an upcoming event.

Rasmus Hougaard Videos

HBR Webinar January 2022: Compassionate Leadership
Rasmus Hougaard - Potential Project | Unplugged with Joel aan 't ...
The Mind of the Leader at IMD Business School

Rasmus Hougaard Speaking Topics

  • Compassionate Leadership: How to Do Hard Things in a Human Way

    Many leaders think they need to choose between being a good human being or tough, effective leader. But this dichotomy is false. Leaders who combine business wisdom with human compassion drive the highest levels of employee engagement, loyalty, resilience and performance. Leveraging research, stories, and key insights from Rasmus' HBR book, "Compassionate Leadership", this talk will help you navigate tough conversations, crises, and other leadership challenges with empathy and care for your people. Discover eye-opening research about the benefits of compassionate leadership, assess your capabilities, and enhance your own leadership with a memorable framework and practical tips.

  • Overcoming Ego to Unleash Growth and Innovation

    As we rise in the ranks as leaders, we’re at increased risk of developing an inflated ego. Among many downsides, an inflated ego squashes growth and innovation. It can lead us to resist helpful criticism, hold confirmation bias, and prevent others from contributing meaningfully. Fortunately, we can break free from the seductive grip of the ego. In this engaging session, you will reflect on the ego’s role in leadership, understand important research, hear inspiring stories about unleashing growth and innovation by overcoming the ego, and gain practical tips as well as a powerful long-term strategy to develop a more innovative mind and step out of your own way to unleash the power of your people.

  • Develop Mental Agility to Survive and Thrive in Turbulent Times

    How do leaders navigate the complex maze of today’s business reality amid the continuing haze of uncertainty? By developing mental agility. We can develop the dual superpowers of laser-focus and big-picture thinking, while overcoming the brain’s tendency towards distraction and tunnel-vision. With laser-focus, we pay attention to critical details and execute efficiently. With big-picture thinking, we think strategically and see new opportunities. While our brains are not wired for agility, we can train our minds. In this informative and engaging session, you will understand why training in mental agility is just as important as training in agile processes and methods, develop greater focus, enhance strategic thinking, and learn strategies, backed by neuroscience, to foster mental agility as a leader.

How to book Rasmus Hougaard?

Our booking agents have successfully helped clients around the world secure talent like Rasmus Hougaard for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Rasmus Hougaard, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rasmus Hougaard or any other celebrity of your choice.

How much does it cost to book Rasmus Hougaard?

Booking fees for Rasmus Hougaard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rasmus Hougaard, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Rasmus Hougaard?

All American Entertainment has successfully secured celebrity talent like Rasmus Hougaard for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rasmus Hougaard for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rasmus Hougaard or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rasmus Hougaard or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Rasmus Hougaard is a keynote speaker and industry expert who speaks on a wide range of topics including Human Resources, Business Ethics and Business Leadership. The estimated speaking fee range to book Rasmus Hougaard for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. Rasmus Hougaard generally travels from Copenhagen, Denmark and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Marcus Buckingham, Patrick Lencioni and Shawn Achor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rasmus Hougaard for an upcoming event.

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

The 2022 Speaking Industry Benchmark Report