Richard Florida Biography

Richard Florida is one of the world’s leading urban studies theorists. He is the Professor of Economic Analysis and Policy at the Rotman School of Management and Distinguished Scholar-in-Residence at the School of Cities, University of Toronto. He coined the concept of the creative class, which helped characterize the widespread gentrification of urban neighborhoods. His theory on the power of place, he argues, is as important as ever, despite technology and globalization suggesting that where you live doesn’t matter anymore. Florida has also addressed the downside of the back-to-the-city movement, and tackled the problems of gentrification, inequality and segregation by proposing more inclusive cities, capable of ensuring growth and prosperity for all.

In addition to his scholarly pursuits, Florida is a writer and journalist, having penned several global best sellers, including the award winning "The Rise of the Creative Class" and "The New Urban Crisis." He is co-founder of CityLab, the leading publication devoted to cities and urbanism. He is an entrepreneur, as founder of the Creative Class Group, a global advisory firm composed of expert researchers, academics, and business strategists that gives companies and regions leading insights to achieve growth and prosperity.

He is a researcher and professor, serving as University Professor at University of Toronto’s School of Cities and Rotman School of Management, and a Distinguished Fellow at NYU’s Schack School of Real Estate.

Contact a speaker booking agent to check availability on Richard Florida and other top speakers and celebrities.

Richard Florida Videos

The Future of Cities | Richard Florida
Inequality in American Cities | Richard Florida Interview
Richard Florida Says "We Vote With Our Feet" | Amanpour and Company

How to book Richard Florida?

Our booking agents have successfully helped clients around the world secure talent like Richard Florida for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Richard Florida, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Florida or any other celebrity of your choice.

How much does it cost to book Richard Florida?

Booking fees for Richard Florida, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Florida, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Richard Florida?

All American Entertainment has successfully secured celebrity talent like Richard Florida for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Florida for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Florida or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Florida or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Richard Florida is a keynote speaker and industry expert who speaks on a wide range of topics including Sales, Futurism and Business Leadership. The estimated speaking fee range to book Richard Florida for live events is $50,000 - $100,000, and for virtual events $10,000 - $20,000. Richard Florida generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Diamandis, Joseph Stiglitz and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Florida for an upcoming event.

Richard Florida Videos

The Future of Cities | Richard Florida
Inequality in American Cities | Richard Florida Interview
Richard Florida Says "We Vote With Our Feet" | Amanpour and Company
BBC: The global affordable housing crisis

Richard Florida Reviews

  • I shared my feedback on Edie/Jasmine the last time around (but in short - they are fantastic). Richard Florida was fascinating. He's applicable to every single event right now.
    SourceMedia, LLC d/b/a Arizent - Oct 20 2020

Richard Florida Speaking Topics

  • The Rise of the Creative Class

  • The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

    In his new talk, Richard Florida provides an engaging and sweeping examination of previous economic "resets," distilling the deep forces that shaped their physical and social landscapes, reshaping economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and simultaneously reshape virtually every aspect of our lives, from how and where we live, to how we work, to how we invest in individuals and infrastructure, and how we shape our cities and regions. In a refreshingly optimistic tone, Florida shows how these core elements, when taken together, will spur a fresh era of growth and prosperity, define a new geography of progress, and stimulate surprising opportunities for each of us.

  • Real-estate, the Importance of Location in a Spiky World and Maximizing your ROI in Place

    Whether you are a real estate developer, property manager, or corporation, you likely understand the importance of location. The increasing concentration of the Creative Class has intensified their variations in locational advantage or disadvantage. Beyond location, the work style and lifestyle of the Creative Class is forcing real estate professionals to reassess how real estate is designed and used. In his research and writing, Florida has uncovered the underlying drivers of real estate success and a series of leading indicators from the bohemian index, the gay index and more to identifying high value real estate locations. The Real Estate Development speech distills the key factors that underpin real estate success.

    Floridas research also identifies the location factor as a key element of business strategy. Location is not an after-thought. It is a key component of overall business strategy, enabling firms to better attract and retain talent, harness creative workforce and market products. The Location Factor speech uses research from Rise of the Creative Class and Whos Your City? to show the key locations relevant to your business and industry. It provides a series of data driven case studies which enable your organization to identify its best locations and get the most out of its existing ones.

  • Creative Class Consumption: Marketing to the Creative Class

    From BMW and Apple to Equity Office Properties firms across industries have identified the Creative Class as a core market for their products and services. Who is the Creative Class and why do they matter? The Creative Class, is 40 million strong, making up 30 percent of the U.S. workforce, with 50% of wages earned and controlling nearly 70% of discretionary spending in the US. That is over $500 billion in purchasing power annually! This consumer group, consisting of scientists, engineers, managers, innovators and people in research and development, as well as artists, writers and musicians are the most educated and demanding consumers in the marketplace. Florida has years of data on who they are, where they are, what they read, what they purchase and the ethos that drives their decisions.

  • Managing Diversity

    Most corporate diversity efforts are compliance driven, adding little to the bottom line. Drawing up his research and analysis in his best-selling book, Rise of the Creative Class and other sources, Floridas Managing Diversity speech provides a framework for making diversity efforts value adding.

Richard Florida News

  • Urbanist Richard Florida on the state of downtown Baltimore

    As cities prepare for a future reshaped by the pandemic, it’s a moment to rethink downtown. Over 150 entrepreneurs, politicians and stakeholders from the Baltimore area gathered virtually Tuesday to discuss the “State of Downtown Baltimore” at an event featuring a keynote presentation by Richard Florida.

  • Urbanist Richard Florida Explores More Than the Creative Class in Detroit

    Even if you don’t know the name Richard Florida, you’ve probably heard of him. In 2002, he coined the term “creative class” with a book by the same name and has since been both championed and derided as the person responsible for the burst of “creative” everything from intentional artists spaces to colorful tech companies that come with amenities such as cereal and play.

  • Richard Florida on the return of the city, “Roaring 2020s” style

    American urbanist Richard Florida expects the Covid-recovering 2020s to mimic the “Roaring 20s” that marked the recovery from the Spanish Flu.

  • ‘Everything is gentrification now’: but Richard Florida isn't sorry

    He’s the prophet of placemaking, the king of the downtown revival, the patron saint of avocado toast. More than any other figure in urban thinking, the US academic Richard Florida has been held up as the ultimate champion of gentrification, at once celebrated by mayors for reviving their struggling cities and vilified by critics for fuelling urban inequality.

  • Richard and Rana Florida: How to bring the economy back to life

    The lockdown will end before scientists develop a working vaccine. Here's a four- point plan for how companies should adapt.

How to book Richard Florida?

Our booking agents have successfully helped clients around the world secure talent like Richard Florida for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Richard Florida, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Richard Florida or any other celebrity of your choice.

How much does it cost to book Richard Florida?

Booking fees for Richard Florida, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Richard Florida, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Richard Florida?

All American Entertainment has successfully secured celebrity talent like Richard Florida for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Richard Florida for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Richard Florida or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Richard Florida or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Richard Florida is a keynote speaker and industry expert who speaks on a wide range of topics including Sales, Futurism and Business Leadership. The estimated speaking fee range to book Richard Florida for live events is $50,000 - $100,000, and for virtual events $10,000 - $20,000. Richard Florida generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Diamandis, Joseph Stiglitz and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Richard Florida for an upcoming event.

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