JP Pawliw

JP Pawliw

Keynote Speaker: Leadership & Performance Expert; Co-Author of "Performing Under Pressure"; Consultant to Fortune 500 Companies

JP Pawliw Biography

Organizations face significant challenges such as rapid changes, threats of disruption, ambitious targets, or aggressive competition. Exceptional and authentic leadership is essential to overcome these obstacles.

Dr. JP Pawliw is a leadership and performance expert who has consulted with organizations like United Healthcare, Blue Cross, and Harvard on building high-performing teams and cultures. He is recognized for his work with a broad array of clients, including Fortune 500 companies like Goldman Sachs, Intel, Johnson & Johnson, Salesforce, and PepsiCo, as well as high-pressure organizations such as the US Marines and Olympic athletes.

He is the co-author of the New York Times bestseller "Performing Under Pressure: The Science of Doing Your Best When It Matters Most," which has been published in 65 countries and was named one of Inc. Magazine’s Best Business Books of the Year. His approach to leadership and performance combines robust research—his organization surveys over 40,000 people a month—with practical applications. This work has led to the identification of "The Last 8%"—the critical conversations and decisions that are often avoided due to perceived risks but are crucial for organizational and leadership success.

As a speaker, JP Pawliw is known for his dynamic and engaging style. He brings compelling stories and a touch of humor to each presentation, challenging audiences to reconsider their approaches to human behavior, leadership, and managing pressure. His keynotes are filled with actionable insights, helping individuals and organizations thrive in demanding environments.

Contact a speaker booking agent to check availability on JP Pawliw and other top speakers and celebrities.

JP Pawliw Speaking Topics

The Secret to Building a High-Performance Culture

You need to move fast, adapt to a changing environment, and deliver performance, yet your team is moving too slow when it comes to making tough decisions and are avoiding the more challenging conversations that drive results. What is at the heart of high performance is culture. Unfortunately, most leaders misunderstand culture; they believe culture exists across the organization; it doesn’t. It exists primarily on teams.

In this powerful virtual or live keynote, your team will learn the results from our study of 72,000 people that is published in the Harvard Business Review, which puts your managers and people leaders at the center of building your culture. Your people will learn specific tools to own and model the culture on their team in the critical moments, what we call Last 8% moments, that create culture. The Last 8% are those tougher conversations and decisions that many people struggle with and avoid, but are the secret to driving team performance.

In this impactful program, your team will learn:

  • What the two pillars of a high performing culture are: High Connection (psychological safety) and High Courage (ability to do hard things skillfully)
  • Emotional Intelligence-based tools to be their best in Last 8% Situations
  • How to influence & engage others who are at a distance and create the conditions to keep the best and brightest

Pre-program assessment

JP Pawliw’s research organization has the capability to survey all participants in your keynote prior to the program. This 3–4-minute assessment provides the following benefits:

  • JP will use the data to customize the program for your unique needs, and present data to the group to make it relevant for them By taking the assessment, it prepares the learner’s brain to think about their impact and behavior ahead of time.
  • Post program, JP will share any information we didn’t see fit for a wider audience.

Performing Under Pressure: How to Lead Through Change and Uncertainty

Your people are already carrying more than any generation before them. Pressure to deliver results, AI reshaping work itself, and no clear playbook for any of it. And through all of that, they’re being asked to change faster than ever.

To survive and grow, your people need the capability to be agile in the face of change, resilient under pressure, and willing to take the risks real innovation requires. But here’s the problem: your people’s brains are not wired for performance; they are wired for self-preservation. In today’s environment, risk aversion isn’t caution. It’s the opposite of what’s needed to operate at the speed required to adapt and win.

The ability to change at speed is now the currency of success—in every industry, every function: product development, supply chain, technology, sales, marketing, digital transformation.

Organizations today don’t need economies of scale. They need economies of speed.

In this powerful program, your team members will learn:

  • Specific tools learned from working with high performers under pressure -- the NFL, NBA, Olympic teams, Navy SEALs, Goldman Sachs, Intel and others -- to become more adaptable, resilient, collaborative, and innovative
  • How to manage their brains so they can think, perform, and lead effectively under pressure and amid change
  • What separates teams that keep pace with change from those that fall behind, including how to close the gap between the risks people know they should take and the risks they actually take — a gap IHHP’s research identified as averaging 7.56%, which we call The Last 8%
  • Strategies to help individuals and teams perform and adapt in the face of the pressure and uncertainty they face

This program draws on two major research efforts: a 12,000-person study behind the New York Times bestselling book Performing Under Pressure, and a 34,000-person study published in Harvard Business Review on the gap between the risks people know they should take and the risks they actually take.

Pre-program Assessment

JP Pawliw’s research organization has the capability to survey all participants in your keynote prior to the program. This 3–4-minute assessment provides the following benefits:

  • JP will use the data to customize the program for your unique needs, and present data to the group to make it relevant for them By taking the assessment, it prepares the learner’s brain to think about their impact and behavior ahead of time.
  • Post program, JP will share any information we didn’t see fit for a wider audience.

Winning with AI: The Human Side of Adoption

The organizations that pull ahead over the next three years won’t be the ones with the best AI.

They’ll be the ones with the courage and capability to use it.

Here’s the gap we find in company after company: leadership is fully bought in — CEO-led, funding for the platforms, committed to scale. But below that level, the conviction stalls out. As one senior executive told us recently, the middle and lower ranks aren’t leaning in anywhere near as hard as the top expects. And the reason isn’t complicated: people at that level are afraid this will end in job losses, starting with their own.

What It Takes to Win Right Now

The people being asked to change how they work are rarely the ones setting AI strategy or choosing the tools. They know something is being asked of them. What they don’t have is the trust needed to take the risks AI adoption requires or a specific, actionable answer for what to do differently on Monday morning.

That’s the gap this keynote closes. It equips your people leaders to help their teams change, take risks, and move faster than your competitors, who are stuck facing the exact same challenge.

How do you do that?

Our research on the world’s most courageous, high-performing cultures — just published in Harvard Business Review, now its third-most-popular article — comes down to one thing: people need to be equipped to do hard things under pressure. Such as naming the disruption honestly while still caring for the people living through it, before anxiety hardens into avoidance and quiet resistance.

Skip that and your AI investment quietly stalls, no matter how good the tools are.

At the End of This Keynote, Your Team Will Be Able To:

  • Make the hard thing safe and expected. A culture where intelligent risk is rewarded, and where acting under ambiguity, even failing, gets treated as learning, not liability.

  • Lead with high care and high accountability. The human operating system for AI. You can deploy AI in weeks; trust takes longer—this is how you build the two dimensions that close the gap.

  • Default to curiosity and better judgment: the two things AI can’t supply, and has only made more valuable. Your team leaves with real agency over a challenge that, right now, feels like it’s happening to them.

It comes down to one question: will your people do the hard thing when avoidance is easier, faster, and no one’s watching? They’ll leave with a plan—and enthusiasm—to win with AI, not someday, but in the choices they make the very next morning. Because AI can hand you every answer in the world. What it can’t do is get your people to act on them.

Having High Impact Last 8% Conversations

Our research has found that most people are relatively effective at getting to 92% of what they want to say in a feedback conversation. But when they get to the Last 8% of what they really want to say–the hardest part of the feedback they want to give–the part of the conversation that has consequences for the other person, they sense the potential emotional impact this feedback might have, and they back off, avoiding giving the feedback that’s needed.

The goal of this program is to give your people the insight and tools to manage their emotions to get to the Last 8% of what they want to say in any feedback conversation. The good news is that there is a burgeoning science of how to give and receive feedback that anyone can learn. It starts by becoming a ‘student of human behavior’, understanding the brain under pressure, and learning the concrete skills needed to give feedback in a way where the other person can hear it.

In this powerful program, your people will learn:

  • What The Last 8% is and why it provides the biggest opportunity to learn, grow and boost their performance.
  • How the brain reacts under pressure and why that is at the heart of why people avoid giving Last 8% feedback.
  • How to start a Last 8% feedback conversation: most people do not know where to start, which causes anxiety. Along with trying to be perfect, this stops them from beginning this important conversation.
  • What the key components are to building an environment of high psychological safety, and why it matters to innovation.

IHHP’s research on the Last 8% and high-performing teams can be found in this Harvard Business Review article: The Secret to Building a High-Performing Team

Pre-program Assessment

JP Pawliw’s research organization has the capability to survey all participants in your keynote prior to the program. This 3–4-minute assessment provides the following benefits:

  • JP will use the data to customize the program for your unique needs, and present data to the group to make it relevant for them
  • By taking the assessment, it prepares the learner’s brain to think about their impact and behavior ahead of time.
  • Post program, JP will share any information we didn’t see fit for a wider audience.

JP Pawliw Videos

Why the Last 8% Matters Most 🏆 with Dr. JP Pawliw
Outsmart Emotion and Finding a Self Narrative - JP Pawliw
Keynote Speaker: Dr. JP Pawliw

How do I book JP Pawliw to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like JP Pawliw for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for JP Pawliw, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for JP Pawliw or any other speaker of your choice.

How much does it cost to book JP Pawliw for a speaking engagement?

Speaking fees for JP Pawliw, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book JP Pawliw are $30,000 - $50,000 for live events and $20,000 - $30,000 for virtual events. For the most current speaking fee to hire JP Pawliw, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does JP Pawliw speak about?

JP Pawliw is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sports Motivation, Sales, Business Leadership, Personal Growth, Empowerment, Author, Business Authors, Peak Performance, Health & Wellness, Overcoming Adversity, Negotiation, Entrepreneurship, Human Resources, Teamwork & Teambuilding, Customer Experience, Inspirational, Motivational, Athlete, Change Management, Business Consulting, Corporate Culture, Emotional Intelligence, Generational Issues, Leadership, College, Sports, Marketing, Psychology, Social Sciences, Public Health, Economy, Strategic Leadership, Sports Coaching, Thought Leadership and Disruptive Thinking.

Where does JP Pawliw travel from?

JP Pawliw generally travels from Toronto, ON, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for JP Pawliw?

AAE Speakers Bureau has successfully secured keynote speakers like JP Pawliw for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book JP Pawliw for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host JP Pawliw or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


JP Pawliw is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sports Motivation and Sales. The estimated speaking fee range to book JP Pawliw for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. JP Pawliw generally travels from Toronto, ON, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Adrian Gostick, Vince Poscente and Chester Elton. Contact All American Speakers for ratings, reviews, videos and information on scheduling JP Pawliw for an upcoming event.

Speaker profile last updated by AAE Talent Team on 14/10/2026.

JP Pawliw Speaking Topics

  • The Secret to Building a High-Performance Culture

    You need to move fast, adapt to a changing environment, and deliver performance, yet your team is moving too slow when it comes to making tough decisions and are avoiding the more challenging conversations that drive results. What is at the heart of high performance is culture. Unfortunately, most leaders misunderstand culture; they believe culture exists across the organization; it doesn’t. It exists primarily on teams.

    In this powerful virtual or live keynote, your team will learn the results from our study of 72,000 people that is published in the Harvard Business Review, which puts your managers and people leaders at the center of building your culture. Your people will learn specific tools to own and model the culture on their team in the critical moments, what we call Last 8% moments, that create culture. The Last 8% are those tougher conversations and decisions that many people struggle with and avoid, but are the secret to driving team performance.

    In this impactful program, your team will learn:

    • What the two pillars of a high performing culture are: High Connection (psychological safety) and High Courage (ability to do hard things skillfully)
    • Emotional Intelligence-based tools to be their best in Last 8% Situations
    • How to influence & engage others who are at a distance and create the conditions to keep the best and brightest

    Pre-program assessment

    JP Pawliw’s research organization has the capability to survey all participants in your keynote prior to the program. This 3–4-minute assessment provides the following benefits:

    • JP will use the data to customize the program for your unique needs, and present data to the group to make it relevant for them By taking the assessment, it prepares the learner’s brain to think about their impact and behavior ahead of time.
    • Post program, JP will share any information we didn’t see fit for a wider audience.

  • Performing Under Pressure: How to Lead Through Change and Uncertainty

    Your people are already carrying more than any generation before them. Pressure to deliver results, AI reshaping work itself, and no clear playbook for any of it. And through all of that, they’re being asked to change faster than ever.

    To survive and grow, your people need the capability to be agile in the face of change, resilient under pressure, and willing to take the risks real innovation requires. But here’s the problem: your people’s brains are not wired for performance; they are wired for self-preservation. In today’s environment, risk aversion isn’t caution. It’s the opposite of what’s needed to operate at the speed required to adapt and win.

    The ability to change at speed is now the currency of success—in every industry, every function: product development, supply chain, technology, sales, marketing, digital transformation.

    Organizations today don’t need economies of scale. They need economies of speed.

    In this powerful program, your team members will learn:

    • Specific tools learned from working with high performers under pressure -- the NFL, NBA, Olympic teams, Navy SEALs, Goldman Sachs, Intel and others -- to become more adaptable, resilient, collaborative, and innovative
    • How to manage their brains so they can think, perform, and lead effectively under pressure and amid change
    • What separates teams that keep pace with change from those that fall behind, including how to close the gap between the risks people know they should take and the risks they actually take — a gap IHHP’s research identified as averaging 7.56%, which we call The Last 8%
    • Strategies to help individuals and teams perform and adapt in the face of the pressure and uncertainty they face

    This program draws on two major research efforts: a 12,000-person study behind the New York Times bestselling book Performing Under Pressure, and a 34,000-person study published in Harvard Business Review on the gap between the risks people know they should take and the risks they actually take.

    Pre-program Assessment

    JP Pawliw’s research organization has the capability to survey all participants in your keynote prior to the program. This 3–4-minute assessment provides the following benefits:

    • JP will use the data to customize the program for your unique needs, and present data to the group to make it relevant for them By taking the assessment, it prepares the learner’s brain to think about their impact and behavior ahead of time.
    • Post program, JP will share any information we didn’t see fit for a wider audience.

  • Winning with AI: The Human Side of Adoption

    The organizations that pull ahead over the next three years won’t be the ones with the best AI.

    They’ll be the ones with the courage and capability to use it.

    Here’s the gap we find in company after company: leadership is fully bought in — CEO-led, funding for the platforms, committed to scale. But below that level, the conviction stalls out. As one senior executive told us recently, the middle and lower ranks aren’t leaning in anywhere near as hard as the top expects. And the reason isn’t complicated: people at that level are afraid this will end in job losses, starting with their own.

    What It Takes to Win Right Now

    The people being asked to change how they work are rarely the ones setting AI strategy or choosing the tools. They know something is being asked of them. What they don’t have is the trust needed to take the risks AI adoption requires or a specific, actionable answer for what to do differently on Monday morning.

    That’s the gap this keynote closes. It equips your people leaders to help their teams change, take risks, and move faster than your competitors, who are stuck facing the exact same challenge.

    How do you do that?

    Our research on the world’s most courageous, high-performing cultures — just published in Harvard Business Review, now its third-most-popular article — comes down to one thing: people need to be equipped to do hard things under pressure. Such as naming the disruption honestly while still caring for the people living through it, before anxiety hardens into avoidance and quiet resistance.

    Skip that and your AI investment quietly stalls, no matter how good the tools are.

    At the End of This Keynote, Your Team Will Be Able To:

    • Make the hard thing safe and expected. A culture where intelligent risk is rewarded, and where acting under ambiguity, even failing, gets treated as learning, not liability.

    • Lead with high care and high accountability. The human operating system for AI. You can deploy AI in weeks; trust takes longer—this is how you build the two dimensions that close the gap.

    • Default to curiosity and better judgment: the two things AI can’t supply, and has only made more valuable. Your team leaves with real agency over a challenge that, right now, feels like it’s happening to them.

    It comes down to one question: will your people do the hard thing when avoidance is easier, faster, and no one’s watching? They’ll leave with a plan—and enthusiasm—to win with AI, not someday, but in the choices they make the very next morning. Because AI can hand you every answer in the world. What it can’t do is get your people to act on them.

  • Having High Impact Last 8% Conversations

    Our research has found that most people are relatively effective at getting to 92% of what they want to say in a feedback conversation. But when they get to the Last 8% of what they really want to say–the hardest part of the feedback they want to give–the part of the conversation that has consequences for the other person, they sense the potential emotional impact this feedback might have, and they back off, avoiding giving the feedback that’s needed.

    The goal of this program is to give your people the insight and tools to manage their emotions to get to the Last 8% of what they want to say in any feedback conversation. The good news is that there is a burgeoning science of how to give and receive feedback that anyone can learn. It starts by becoming a ‘student of human behavior’, understanding the brain under pressure, and learning the concrete skills needed to give feedback in a way where the other person can hear it.

    In this powerful program, your people will learn:

    • What The Last 8% is and why it provides the biggest opportunity to learn, grow and boost their performance.
    • How the brain reacts under pressure and why that is at the heart of why people avoid giving Last 8% feedback.
    • How to start a Last 8% feedback conversation: most people do not know where to start, which causes anxiety. Along with trying to be perfect, this stops them from beginning this important conversation.
    • What the key components are to building an environment of high psychological safety, and why it matters to innovation.

    IHHP’s research on the Last 8% and high-performing teams can be found in this Harvard Business Review article: The Secret to Building a High-Performing Team

    Pre-program Assessment

    JP Pawliw’s research organization has the capability to survey all participants in your keynote prior to the program. This 3–4-minute assessment provides the following benefits:

    • JP will use the data to customize the program for your unique needs, and present data to the group to make it relevant for them
    • By taking the assessment, it prepares the learner’s brain to think about their impact and behavior ahead of time.
    • Post program, JP will share any information we didn’t see fit for a wider audience.

JP Pawliw Videos

Why the Last 8% Matters Most 🏆 with Dr. JP Pawliw
Outsmart Emotion and Finding a Self Narrative - JP Pawliw
Keynote Speaker: Dr. JP Pawliw

JP Pawliw News

  • How do I book JP Pawliw to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like JP Pawliw for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for JP Pawliw, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for JP Pawliw or any other speaker of your choice.
  • How much does it cost to book JP Pawliw for a speaking engagement?

    Speaking fees for JP Pawliw, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book JP Pawliw are $30,000 - $50,000 for live events and $20,000 - $30,000 for virtual events. For the most current speaking fee to hire JP Pawliw, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does JP Pawliw speak about?

  • Where does JP Pawliw travel from?

    JP Pawliw generally travels from Toronto, ON, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for JP Pawliw?

    AAE Speakers Bureau has successfully secured keynote speakers like JP Pawliw for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book JP Pawliw for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host JP Pawliw or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOKING INFORMATION REQUEST
JP PAWLIW

We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.

Fill out the form below to or call us at 1.855.383.8805 if need immediate assistance.

Tell us about your event!

We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.


This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.