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Lisa Ford

Lisa Ford

Keynote Speaker: Author of "How To Give Exceptional Customer Service"

Lisa Ford Biography

Lisa Ford is a speaker with over 20 years of experience presenting to businesses, associations and government. She speaks throughout the United States and internationally on topics of customer service, leadership, team issues and change. Lisa is best known for her work in the areas of customer service. She is the author of the videotape series How to Give Exceptional Customer Service, the #1 selling business tapes in the U.S. for over 3 years. Her other videos and audiotapes include: Developing a Customer Retention Program, Building a Customer Driven Organization: The Managers Role and Personal Power. Lisa Ford's recent book is Exceptional Customer Service Going Beyond Good Service to Exceed the Customers Expectations.

Lisa designs content personalized to the audience and issues they face. She has also customized numerous videos for clients to use in their ongoing education efforts. Lisa Fords experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Mortons of Chicago, Citgo, American Gas Association, American Diabetes Association and American Veterinary Medical Association.

In 2002, Lisa Ford was inducted into the Speakers Hall of Fame by the National Speakers Association. She is one of 140 speakers who have been honored over 30 years. She also serves a Board Member of the College of Arts and Sciences at the University of Tennessee.

Contact a speaker booking agent to check availability on Lisa Ford and other top speakers and celebrities.

Lisa Ford Speaking Topics

Change Works

Everyone is aware of the pressures of this fast changing world. Some people are able to adapt a little faster and easier to this new environment. Learning the right strategies and attitudes can help the individual and organization embrace change successfully. This speech will help people understand their fears around change, why resistance exists and how to overcome it. The strategies covered are common sense ones that encourage people to take responsibility to make change work. This presentation will also discuss how to get staff to make needed changes. The goal is for the audience to understand that flexibility and adaptability are key success strategies for the future of their career and the organization.

Everyday Excellence

The best way to survive in today’s fast moving and changing workplace is to be better and smarter every day. You must examine what value you add to the organization and you team. This session covers how individuals must make a difference and increase their results daily. People will learn to understand and love change, take risks and action to make things happen. Lisa shares questions to identify what value you add and create an action plan to increase your value. You will also hear how to create your own luck and success and maintain an attitude of energy and enthusiasm. Today’s world is one where everyone must accept that we are all "self-employed". Lisa will give people a chance to laugh and learn while accepting the new reality.

Customers as Partners: Build Loyalty and Repeat Business

Customer retention must be a key strategy for your business. Keeping customers means increased profits. This session is about creating partnerships to get customers to love you and to continue to choose you. People will learn why retention is smart business by determining the cost of losing a customer and how to find out why customers leave or love you. Lisa will share strategies on how to build partnerships, create complaint handling systems so you can capture customer complaints, build recover skills, and how to use guarantees to add value. Other ideas include how to empower employees and align the entire organization to focus on retention. This session is packed with tools and examples of what companies are doing to keep their customers.

How to Lead a Team

The competition may be able to copy your products or services, but they cannot copy your team. This session will give you the strategies that will set your team apart from the rest. The ideas covered are: how leaders guide success; what the best organizations do; create trust to gain respect; develop operating agreements to ensure accountability; and get the team to make their own decisions. Lisa will also cover the characteristics of a successful team member and how to reward and recognize each team member to keep the motivation high and the team on track.

Create A Service Focused Team

Face it--front-line customer service is a tough job. One of the biggest challenges is keeping your team inspired and motivated every day. Learn what works when it comes to inspiring exceptional service and creating loyal customers. This session will cover the environment you must create to encourage a strong, involved team, your role in modeling the right behavior and the strategies to maintain the right service attitude. Other hands-on information includes how to train a staff that's emotionally equipped to handle front-line intensity, what to discuss at team meetings to keep the momentum, and managing today's generation of team members.

Lisa Ford Videos

Lisa Ford - Service is Adding People to the Product - YouTube
Lisa Ford - Speaker on Customer Service and Leadership - YouTube
Lisa Ford: The Leader Must Lead It

How do I book Lisa Ford to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Lisa Ford for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Lisa Ford, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lisa Ford or any other speaker of your choice.

How much does it cost to book Lisa Ford for a speaking engagement?

Speaking fees for Lisa Ford, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Lisa Ford, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Lisa Ford speak about?

Lisa Ford is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Change Management, Customer Service, Personal Growth, Authors, Business Leadership, Marketing, Relationships, Business Growth, Corporate Culture, Women, Communication, Inspirational, Teamwork & Teambuilding, Motivational, Culture and Leadership.

Where does Lisa Ford travel from?

Lisa Ford generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Lisa Ford?

AAE Speakers Bureau has successfully secured keynote speakers like Lisa Ford for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lisa Ford for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lisa Ford or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Lisa Ford is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Change Management. The estimated speaking fee range to book Lisa Ford for live events is $10,000 - $20,000. Please contact us for virtual event fees. Lisa Ford generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Tony Alessandra and Doug Lipp. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lisa Ford for an upcoming event.

Speaker profile last updated by AAE Talent Team on 08/11/2023.

Lisa Ford Speaking Topics

  • Change Works

    Everyone is aware of the pressures of this fast changing world. Some people are able to adapt a little faster and easier to this new environment. Learning the right strategies and attitudes can help the individual and organization embrace change successfully. This speech will help people understand their fears around change, why resistance exists and how to overcome it. The strategies covered are common sense ones that encourage people to take responsibility to make change work. This presentation will also discuss how to get staff to make needed changes. The goal is for the audience to understand that flexibility and adaptability are key success strategies for the future of their career and the organization.

  • Everyday Excellence

    The best way to survive in today’s fast moving and changing workplace is to be better and smarter every day. You must examine what value you add to the organization and you team. This session covers how individuals must make a difference and increase their results daily. People will learn to understand and love change, take risks and action to make things happen. Lisa shares questions to identify what value you add and create an action plan to increase your value. You will also hear how to create your own luck and success and maintain an attitude of energy and enthusiasm. Today’s world is one where everyone must accept that we are all "self-employed". Lisa will give people a chance to laugh and learn while accepting the new reality.

  • Customers as Partners: Build Loyalty and Repeat Business

    Customer retention must be a key strategy for your business. Keeping customers means increased profits. This session is about creating partnerships to get customers to love you and to continue to choose you. People will learn why retention is smart business by determining the cost of losing a customer and how to find out why customers leave or love you. Lisa will share strategies on how to build partnerships, create complaint handling systems so you can capture customer complaints, build recover skills, and how to use guarantees to add value. Other ideas include how to empower employees and align the entire organization to focus on retention. This session is packed with tools and examples of what companies are doing to keep their customers.

  • How to Lead a Team

    The competition may be able to copy your products or services, but they cannot copy your team. This session will give you the strategies that will set your team apart from the rest. The ideas covered are: how leaders guide success; what the best organizations do; create trust to gain respect; develop operating agreements to ensure accountability; and get the team to make their own decisions. Lisa will also cover the characteristics of a successful team member and how to reward and recognize each team member to keep the motivation high and the team on track.

  • Create A Service Focused Team

    Face it--front-line customer service is a tough job. One of the biggest challenges is keeping your team inspired and motivated every day. Learn what works when it comes to inspiring exceptional service and creating loyal customers. This session will cover the environment you must create to encourage a strong, involved team, your role in modeling the right behavior and the strategies to maintain the right service attitude. Other hands-on information includes how to train a staff that's emotionally equipped to handle front-line intensity, what to discuss at team meetings to keep the momentum, and managing today's generation of team members.

Lisa Ford Videos

Lisa Ford - Service is Adding People to the Product - YouTube
Lisa Ford - Speaker on Customer Service and Leadership - YouTube
Lisa Ford: The Leader Must Lead It
Lisa Ford: Keynote Speaker & Customer Service Expert - YouTube
Lisa Ford | Leadership Speaker - YouTube

Lisa Ford Reviews

  • Your knowledge of training exceptional customer service was just what we were looking to provide to our radio audience. You were concise, on topic, and entertaining.
    Experience Pros - Feb 24 2011

  • WOW! WOW! WOW! Lisa's presentation was FANTASTIC in Washington DC at the new Gaylord National Convention Center. Lisa exceeded the expectations of Contractor Connection's 1,800 plus in attendance. Lisa probably always receives a STANDING OVATION, because she connects so well with ALL audiences, but getting one from all of those crusty contractors and Insurance company executives was a real FEAT, and a testimony to the practical customer service ideas, memorable stories and compelling challenges she delivered. As a platinum sponsor of this conference, I have to say that their choice of speakers was EXCELLENT!
    Crestcom International - Aug 23 2010

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