Grant McCracken
Keynote Speaker: Cultural Anthropologist, Author, Corporate Culture Expert
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Grant McCracken Biography
Grant McCracken is a cultural anthropologist with a Ph.D. from the University of Chicago. He is recognized for his extensive work in studying American culture and business over the past 25 years. McCracken has authored several influential books, including "Culture and Consumption I," "Culture and Consumption II," "Big Hair," "Transformations: Identity Construction in Contemporary Culture," "Plenitude," "Flock and Flow," "Chief Culture Officer," and "Culturematic." Notably, his book "Chief Culture Officer" has won awards for its insights into corporate culture. His upcoming book "A New Honor Code" is set to be published by Simon and Schuster in January 2021.
McCracken founded the Institute of Contemporary Culture at the Royal Ontario Museum, where he also organized the first museum exhibit on youth cultures. He has held prestigious teaching positions at Harvard Business School, the University of Cambridge, and MIT, contributing significantly to academic discussions in his field. In addition to his academic roles, McCracken has worked with a diverse range of organizations, including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike, and Kimberly Clark, advising them on cultural trends and business strategies.
His expertise is frequently sought after in various media, having appeared on platforms like the Oprah Winfrey Show. McCracken is also a sought-after speaker at conferences and events, delivering talks such as "Culture to Advance Innovation" at TEDxHarlem and "10 Tools: How to Build Brands in a Digital World," where he discusses the significant impact of the digital revolution on branding. His insights are instrumental for businesses aiming to leverage culture for competitive advantage, with speaking topics that cover Business Culture, Trends, Change, Human Resources, Innovation, Marketing, and Social Media.
Contact a speaker booking agent to check availability on Grant McCracken and other top speakers and celebrities.
Grant McCracken Speaking Topics
American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.
Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.
The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.
This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.
Grant McCracken Videos
Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
Chief Culture Officer: How to Create a Living, Breathing Corporation
Transformations: Identity Construction in Contemporary Culture
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)
How do I book Grant McCracken to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Grant McCracken for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Grant McCracken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Grant McCracken or any other speaker of your choice.
How much does it cost to book Grant McCracken for a speaking engagement?
Speaking fees for Grant McCracken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Grant McCracken are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Grant McCracken, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Grant McCracken speak about?
Grant McCracken is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Change Management, Futurism, Marketing, Business Growth, Human Resources, Professors, Author, Social Media, Corporate Culture, Communication, Culture, Leadership and Business Consulting.
Where does Grant McCracken travel from?
Grant McCracken generally travels from Connecticut, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Grant McCracken?
AAE Speakers Bureau has successfully secured keynote speakers like Grant McCracken for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Grant McCracken for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Grant McCracken or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Grant McCracken is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Change Management. The estimated speaking fee range to book Grant McCracken for live events is $10,000 - $20,000, and for virtual events Below $10,000. Grant McCracken generally travels from Connecticut, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Seth Mattison, Erik Qualman and Richard Florida. Contact All American Speakers for ratings, reviews, videos and information on scheduling Grant McCracken for an upcoming event.
SPEAKING TOPICS
Grant McCracken Speaking Topics
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How I Almost Lost Control of my Bladder on the Oprah Winfrey Show
American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.
-
Financial Marketing: Climbing the Value Hierarchy
Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.
-
10 Tools: How to Build Brands in a Digital World
The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.
-
Chief Culture Officer
This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.
VIDEO
Grant McCracken Videos
BOOKS
Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
Chief Culture Officer: How to Create a Living, Breathing Corporation
Transformations: Identity Construction in Contemporary Culture
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)
FAQS
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How do I book Grant McCracken to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Grant McCracken for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Grant McCracken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Grant McCracken or any other speaker of your choice. -
How much does it cost to book Grant McCracken for a speaking engagement?
Speaking fees for Grant McCracken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Grant McCracken are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Grant McCracken, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Grant McCracken speak about?
Grant McCracken is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Change Management, Futurism, Marketing, Business Growth, Human Resources, Professors, Author, Social Media, Corporate Culture, Communication, Culture, Leadership and Business Consulting. -
Where does Grant McCracken travel from?
Grant McCracken generally travels from Connecticut, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Grant McCracken?
AAE Speakers Bureau has successfully secured keynote speakers like Grant McCracken for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Grant McCracken for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Grant McCracken or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK GRANT MCCRACKEN
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