Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, "Crossing the Chasm," focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, "Zone to Win," addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.
Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.
Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.
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Geoffrey Moore is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Sales. The estimated speaking fee range to book Geoffrey Moore for live events is $50,000 - $100,000, and for virtual events $30,000 - $50,000. Geoffrey Moore generally travels from San Mateo, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Peter Diamandis, Richard Florida and Ray Kurzweil. Contact All American Speakers for ratings, reviews, videos and information on scheduling Geoffrey Moore for an upcoming event.
It was simply sensational – funny how it worked out, he was the very best speaker and message for the moment – we want to engage with him again for Senior Team (who is based in SF).
Asurion - Jul 19 2013
Based on 25 years of marketing experience in the high-tech sector, Geoffrey Moore lays out his Marketing Maturity Model, tracing the evolution of a start-up's marketing from a nice homepage to global domination. Along the way he gives audience members a complete set of diagnostics to see where their organization fits in the progression and what elements they might want to focus on next.
While it is generally acknowledged that company culture has a huge impact on the success of enterprises, there have been few models that help executives understand and leverage culture as part of the management toolkit. Building on the material in his most recent bestseller, Living on the Fault Line, Geoffrey Moore lays out models and methods for a no-nonsense approach to the topic that has deep implications for leadership and change management initiatives.
Selling disruptive innovations requires a special approach as markets are self-organized to privilege incumbents and exclude challengers. The key is to win over the ever-elusive executive sponsor. Drawing on six years of experience as a venture partner at Mohr Davidow Ventures, Geoffrey Moore explains how start-ups have learned to get past the gatekeepers and capture the attention and support of line-of-business executives.
When processes no longer result in marketplace differentiation, they go from being core to context, but all too many continue to consume the bulk of an enterprise's resources. Building on the material in his most recent bestseller, Living on the Fault Line, business speaker Geoffrey Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.
Caught between the Darwinistic forces of globalization and commoditization, and the demon of corporate inertia, established enterprises are increasingly challenged to innovate. In this fascinating keynote speech, consultant Geoffrey Moore leverages his life cycle models to outline a broad range of innovation strategies and align them with a category's current stage of market development.
Trifork, the organisers of GOTO Accelerate have announced that author Geoffrey Moore is to provide the keynote address at its inaugural London event on ...
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed ...
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