Adam Morgan
Keynote Speaker: Brand Strategy Authority & Challenger Brand Expert; Author of "Eating the Big Fish"; Founder of eatbigfish
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Adam Morgan Biography
Adam Morgan is a recognized authority in brand strategy, known for coining the term challenger brand and introducing it to the global marketing community. Morgan's book, "Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders," established the challenger brand concept and has been translated into multiple languages. The book outlines a process for brands to compete against market leaders, presenting eight challenger credos that emphasize fresh market perspectives, building strong brand identities, implementing comprehensive communication strategies, and focusing on ideas over consumers. Morgan's research, The Challenger Project, has evolved through additional works, including "The Pirate Inside," "A Beautiful Constraint," and "Overthrow," each offering insights for marketing professionals on leveraging the challenger strategy.
Before founding his consultancy, Morgan served as an executive at TBWA\Chiat\Day, where he worked with clients such as IKEA, Unilever, Virgin, and Apple. Through his consultancy, eatbigfish, Morgan has influenced the development of distinctive brands and the organizational culture required to support them, impacting how large corporations approach business structure and growth. "A Beautiful Constraint" provides leadership teams with practical methods for using limitations as strategic advantages, relevant for organizations facing resource constraints.
Morgan's research collaboration, "The Extraordinary Cost of Dull," conducted with Peter Field, System1, the IPA, and Dr. Karen Nelson-Field, analyzes IPA Effectiveness Databank data to quantify the financial impact of undifferentiated brand communications. The findings demonstrate that brands with less engaging communications require significantly higher media investment to achieve similar commercial outcomes, highlighting the importance of brand strategy at the executive level. Morgan has spoken at the Cannes Lions International Festival of Creativity and hosts the "Let's Make This More Interesting" podcast from eatbigfish. His work integrates brand strategy, marketing effectiveness, and organizational behavior.
Contact a speaker booking agent to check availability on Adam Morgan and other top speakers and celebrities.
Adam Morgan Videos
How do I book Adam Morgan to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Adam Morgan for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Adam Morgan, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Adam Morgan or any other speaker of your choice.
How much does it cost to book Adam Morgan for a speaking engagement?
Speaking fees for Adam Morgan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Adam Morgan are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Adam Morgan, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
What topics does Adam Morgan speak about?
Adam Morgan is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Author, Business Leadership, Success, Innovation, Business Growth, Business Authors, Strategic Leadership, Corporate Strategy, Thought Leadership and Disruptive Thinking.
Where does Adam Morgan travel from?
Adam Morgan generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Adam Morgan?
AAE Speakers Bureau has successfully secured keynote speakers like Adam Morgan for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Adam Morgan for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Adam Morgan or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Adam Morgan is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Author and Business Leadership. The estimated speaking fee range to book Adam Morgan for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Adam Morgan generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Dr. Jackie Freiberg and Afdhel Aziz. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adam Morgan for an upcoming event.
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Adam Morgan Videos
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How do I book Adam Morgan to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Adam Morgan for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Adam Morgan, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Adam Morgan or any other speaker of your choice. -
How much does it cost to book Adam Morgan for a speaking engagement?
Speaking fees for Adam Morgan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Adam Morgan are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Adam Morgan, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent. -
What topics does Adam Morgan speak about?
Adam Morgan is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Author, Business Leadership, Success, Innovation, Business Growth, Business Authors, Strategic Leadership, Corporate Strategy, Thought Leadership and Disruptive Thinking. -
Where does Adam Morgan travel from?
Adam Morgan generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Adam Morgan?
AAE Speakers Bureau has successfully secured keynote speakers like Adam Morgan for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Adam Morgan for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Adam Morgan or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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