David Aaker
Keynote Speaker: Brand Strategy & Marketing Thought Leader; Professor Emeritus at Berkeley Haas; Author of "Managing Brand Equity"
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David Aaker Biography
David Aaker is a marketing professor emeritus at the University of California, Berkeley Haas School of Business, known for his foundational work in brand strategy and brand equity. Aaker's research has focused on defining brand equity and developing methods for building and managing brands and brand portfolios. His analysis, supported by statistical rigor, contributed to a shift in how businesses approached branding, particularly during periods of significant organizational change and competition.
Aaker authored "Managing Brand Equity," which defined the concept of brand equity at a time when no standard definition existed. His subsequent book, "Building Strong Brands," introduced the Aaker Model, a framework adopted by numerous organizations to guide brand management. The Aaker Model conceptualizes brand equity as a combination of brand awareness, brand loyalty, and brand associations. His book "Brand Relevance: Making Competitors Irrelevant" was recognized by Advertising Age and Strategy and Business for its impact on marketing thought leadership. Additional works include "Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age," "Creating Signature Stories," and "The Future of Purpose-Driven Branding," which address topics such as innovation, digital transformation, and purpose-driven brand strategy.
Aaker has published more than 100 articles and 18 books on marketing theory and practice, with eight focused on branding. His publications have sold over one million copies and have been translated into 18 languages. He has received multiple awards for his contributions to marketing, including the Paul D. Converse Award, the Vijay Mahajan Award, the Buck Weaver Award, the Sheth Foundation Medal, and induction into the NYAMA Marketing Hall of Fame and the American Marketing Association Hall of Fame. He has also been recognized for best articles in California Management Review and Journal of Marketing.
Aaker serves as vice chairman of Prophet, a global marketing and branding consultancy, and as an executive advisor to Dentsu. He has shared his expertise through speaking engagements across Europe and Asia, including Norway, Sweden, Germany, Spain, Finland, Japan, Taiwan, and Korea. As a branding consultant, speaker, and thought leader, Aaker continues to contribute insights on brand strategy, marketing innovation, and business growth through conferences, his blog, and as a LinkedIn Influencer.
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David Aaker Speaking Topics
David Aaker Videos
How do I book David Aaker to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like David Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for David Aaker, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for David Aaker or any other speaker of your choice.
How much does it cost to book David Aaker for a speaking engagement?
Speaking fees for David Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Aaker are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire David Aaker, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
What topics does David Aaker speak about?
David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Customer Experience, Innovation, Marketing, Business Authors, Author, Business Growth, Strategic Leadership, Corporate Strategy, Business Leadership, Business Consulting, Thought Leadership and Disruptive Thinking.
Where does David Aaker travel from?
David Aaker generally travels from Berkeley, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for David Aaker?
AAE Speakers Bureau has successfully secured keynote speakers like David Aaker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book David Aaker for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host David Aaker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics including Customer Experience, Innovation and Marketing. The estimated speaking fee range to book David Aaker for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. David Aaker generally travels from Berkeley, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Geoffrey Moore and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling David Aaker for an upcoming event.
SPEAKING TOPICS
David Aaker Speaking Topics
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Owning Game-Changing Subcategories (The only way to grow—need an exemplar brand to position, scale and build barriers around the new subcategory)
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Creative Signature Stories (The best way to breakthrough is with stories)
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Aaker on Branding (the four big ideas in branding)
VIDEO
David Aaker Videos
BOOKS
NEWS
David Aaker News
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4 Questions About Consumer Trust | Fast Company | Business + ...
Leading branding expert David Aaker recently said our argument only applies to categories like television, computers, cars, restaurants, movies, and hotels.
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Why brands are becoming less valuable - The Globe and Mail
As David Aaker and other scholars have pointed out over the years, brand equity has four components: awareness, perceived quality, mental associations, and ...
FAQS
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How do I book David Aaker to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like David Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for David Aaker, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for David Aaker or any other speaker of your choice. -
How much does it cost to book David Aaker for a speaking engagement?
Speaking fees for David Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book David Aaker are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire David Aaker, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent. -
What topics does David Aaker speak about?
David Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Customer Experience, Innovation, Marketing, Business Authors, Author, Business Growth, Strategic Leadership, Corporate Strategy, Business Leadership, Business Consulting, Thought Leadership and Disruptive Thinking. -
Where does David Aaker travel from?
David Aaker generally travels from Berkeley, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for David Aaker?
AAE Speakers Bureau has successfully secured keynote speakers like David Aaker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book David Aaker for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host David Aaker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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