Jeffrey Rayport
Keynote Speaker: Digital Marketing & E-Commerce Authority; Senior Lecturer at Harvard Business School; Founder & CEO at Marketspace LLC; Author of "The Virus of Marketing"
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Travels From:
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Speaking Fee:
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Categories:Business, Innovation, Business Leadership, Customer Experience, Business Growth, Author, Marketing, Change Management, Leadership, College, Professors, Technology, Strategic Leadership, Corporate Strategy, Data, Business Authors, E-Commerce, Entrepreneurship, Digital Transformation, Thought Leadership, Disruptive Thinking
Jeffrey Rayport Biography
Jeffrey F. Rayport is a Senior Lecturer of Business Administration in Entrepreneurial Management at Harvard Business School. Rayport is recognized for his expertise in digital marketing, online media, e-commerce, and business strategy. His research centers on growth-stage technology ventures and scaling strategies, with a focus on the applications of digital technologies in marketing, information, and services businesses. Rayport is known for his work in information-intensive industries, including media and entertainment, retail, and financial services.
Rayport developed and taught the first graduate-level e-commerce course in the United States at Harvard Business School, titled "Managing Marketspace Businesses." The course enrolled nearly 1,000 MBA students, and in developing it, Rayport authored more than 100 case studies, articles, and notes. Business plans from his course contributed to the founding of several start-ups, including Yahoo. His Fast Company article, "The Virus of Marketing," introduced the concept and term "viral marketing." Rayport was recognized as Outstanding Professor by the Harvard Business School Students Association for three consecutive years.
In addition to his academic work, Rayport has served as founder and CEO of Marketspace LLC, a digital advisory firm, and co-founder of Monitor Executive Development, a custom executive education business. He was a senior partner at Monitor Deloitte and an operating partner at Castanea Partners, a private equity firm focused on retail and consumer brands. Rayport also co-founded several corporate universities, including those at Omnicom Group, Bertelsmann AG, and Amgen. He has founded three companies and served on nearly 20 public and private corporate boards.
Rayport is the author of several graduate-level textbooks on strategy in the networked economy published by McGraw-Hill, as well as a trade book with Harvard Business Review Press on reinventing service businesses in the digital age. His writing has appeared in Harvard Business Review, Bloomberg BusinessWeek, CIO, Financial Times, Fast Company, Forbes.com, CBS MarketWatch, McKinsey Quarterly, Strategy & Business, and MIT Technology Review. His Harvard Business Review article, "The Overlooked Key to a Successful Scale-Up," addresses challenges in scaling technology ventures.
As a keynote speaker, Rayport draws on extensive experience in digital strategy, customer experience, and e-commerce. He addresses topics such as social media strategy, stakeholder engagement, and the tactics of leading online businesses, providing audiences with insights to navigate the evolving digital landscape. Rayport's combination of entrepreneurial, boardroom, and academic perspectives positions him as a leading authority on digital transformation and marketing strategy.
Contact a speaker booking agent to check availability on Jeffrey Rayport and other top speakers and celebrities.
Jeffrey Rayport Speaking Topics
Many senior leadership teams find themselves wanting productive leadership and facilitation when addressing current strategies or developing new ones. Others want to develop themselves or their direct reports through case study-style discussions. These sessions may have an agenda, goals, and objectives set in advance, but the ultimate outcome is, in effect, “co-created” by executives in highly interactive sessions with one another. As the founder of multiple custom corporate universities, and a three time winner of Harvard Business School’s Best Professor award, Rayport is uniquely qualified and highly experienced in leading high-impact interactive strategic planning sessions and corporate retreats
From digital kiosks to pop-up stores and websites to mobile sites, the automation of services has arrived. Economists long prophesized that this could never occur. Why? Because the “human factor dependency”—employees interacting with customers on the front line—was supposed to make it impossible to drive the kind of productivity gains through automation that transformed agriculture 200 years ago, manufacturing 100 years ago, and data processing 50 years ago. It is the job of every corporate leader to understand this sea-change in the delivery of services and envision how they will compete in a future governed by the intelligent division of labor between people and machines.
Nothing is more critical to business than customer engagement. In an economy with too much of everything—in which products, services, and brands become commodities overnight—engagement is the key to unlocking demand. It’s how brands compete for the time, attention, and purchasing power of customers. Engagement has radically changed as a result of the digital world. Now, companies must find ways to exploit network effects, form factors, integration of multiple channels, laser sharp (vertical) customer focus, and spark social interaction and networking. Understanding the new rules of engagement will help executives and managers alike build more compelling brands.
There is no such thing as Caveat Emptor in today’s contested markets. Marketing communications only goes so far. Now, products must deliver distinctive branded experiences and services must find ways to “live the brand.” BMW doesn’t just talk about the “ultimate driving machine”; it delivers the message experientially in every car it sells. Likewise, OXO doesn’t spend a great deal of money promoting Good Grips kitchen implements; the culinary products deliver the message and the brand themselves. Many paradigmatic examples are Web companies: Google has built a Top 3 global brand with no marketing. Simply put, no one can afford to sell products or services resulting in buyer’s remorse. Markets are too contested for companies to ignore advertise brands in ways that don’t engender trust. And trust derives from a disciplined alignment of what’s promised and what’s delivered.
From private sale sites like GILT and RueLaLa to flash sale sites like Groupon and LivingSocial, we are witnessing a renaissance of innovation in e-commerce. Call it e-Commerce 2.0. Anyone who manages a site or retail presence—and who is under pressure to respond intelligently to new developments in the online world—needs an overview of the emerging e-commerce landscape. From the importance of a social media strategy in engaging stakeholders to focusing on the tactics of today’s e-commerce juggernauts, Jeffrey Rayport emboldens audiences with the tools necessary to navigate this rapidly evolving online landscape.
Jeffrey Rayport Videos
How do I book Jeffrey Rayport to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Jeffrey Rayport for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jeffrey Rayport, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jeffrey Rayport or any other speaker of your choice.
How much does it cost to book Jeffrey Rayport for a speaking engagement?
Speaking fees for Jeffrey Rayport, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Jeffrey Rayport, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
What topics does Jeffrey Rayport speak about?
Jeffrey Rayport is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Business Leadership, Customer Experience, Business Growth, Author, Marketing, Change Management, Leadership, College, Professors, Technology, Strategic Leadership, Corporate Strategy, Data, Business Authors, E-Commerce, Entrepreneurship, Digital Transformation, Thought Leadership and Disruptive Thinking.
Where does Jeffrey Rayport travel from?
Jeffrey Rayport generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Jeffrey Rayport?
AAE Speakers Bureau has successfully secured keynote speakers like Jeffrey Rayport for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Jeffrey Rayport for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jeffrey Rayport or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Jeffrey Rayport is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Business Leadership. The estimated speaking fee range to book Jeffrey Rayport for live events is $20,000 - $30,000. Please contact us for virtual event fees. Jeffrey Rayport generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, R "Ray" Wang and Richard Florida. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jeffrey Rayport for an upcoming event.
SPEAKING TOPICS
Jeffrey Rayport Speaking Topics
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Discussion Leadership and Facilitation
Many senior leadership teams find themselves wanting productive leadership and facilitation when addressing current strategies or developing new ones. Others want to develop themselves or their direct reports through case study-style discussions. These sessions may have an agenda, goals, and objectives set in advance, but the ultimate outcome is, in effect, “co-created” by executives in highly interactive sessions with one another. As the founder of multiple custom corporate universities, and a three time winner of Harvard Business School’s Best Professor award, Rayport is uniquely qualified and highly experienced in leading high-impact interactive strategic planning sessions and corporate retreats
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The Future of Service
From digital kiosks to pop-up stores and websites to mobile sites, the automation of services has arrived. Economists long prophesized that this could never occur. Why? Because the “human factor dependency”—employees interacting with customers on the front line—was supposed to make it impossible to drive the kind of productivity gains through automation that transformed agriculture 200 years ago, manufacturing 100 years ago, and data processing 50 years ago. It is the job of every corporate leader to understand this sea-change in the delivery of services and envision how they will compete in a future governed by the intelligent division of labor between people and machines.
-
Six Essential Principles of Customer Engagement
Nothing is more critical to business than customer engagement. In an economy with too much of everything—in which products, services, and brands become commodities overnight—engagement is the key to unlocking demand. It’s how brands compete for the time, attention, and purchasing power of customers. Engagement has radically changed as a result of the digital world. Now, companies must find ways to exploit network effects, form factors, integration of multiple channels, laser sharp (vertical) customer focus, and spark social interaction and networking. Understanding the new rules of engagement will help executives and managers alike build more compelling brands.
-
Make Your Products Ambassadors for Your Brand
There is no such thing as Caveat Emptor in today’s contested markets. Marketing communications only goes so far. Now, products must deliver distinctive branded experiences and services must find ways to “live the brand.” BMW doesn’t just talk about the “ultimate driving machine”; it delivers the message experientially in every car it sells. Likewise, OXO doesn’t spend a great deal of money promoting Good Grips kitchen implements; the culinary products deliver the message and the brand themselves. Many paradigmatic examples are Web companies: Google has built a Top 3 global brand with no marketing. Simply put, no one can afford to sell products or services resulting in buyer’s remorse. Markets are too contested for companies to ignore advertise brands in ways that don’t engender trust. And trust derives from a disciplined alignment of what’s promised and what’s delivered.
-
The Future of Online Business: Envisioning Next Generation e-Commerce
From private sale sites like GILT and RueLaLa to flash sale sites like Groupon and LivingSocial, we are witnessing a renaissance of innovation in e-commerce. Call it e-Commerce 2.0. Anyone who manages a site or retail presence—and who is under pressure to respond intelligently to new developments in the online world—needs an overview of the emerging e-commerce landscape. From the importance of a social media strategy in engaging stakeholders to focusing on the tactics of today’s e-commerce juggernauts, Jeffrey Rayport emboldens audiences with the tools necessary to navigate this rapidly evolving online landscape.
VIDEO
Jeffrey Rayport Videos
BOOKS
FAQS
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How do I book Jeffrey Rayport to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Jeffrey Rayport for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jeffrey Rayport, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jeffrey Rayport or any other speaker of your choice. -
How much does it cost to book Jeffrey Rayport for a speaking engagement?
Speaking fees for Jeffrey Rayport, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Jeffrey Rayport, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent. -
What topics does Jeffrey Rayport speak about?
Jeffrey Rayport is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Business Leadership, Customer Experience, Business Growth, Author, Marketing, Change Management, Leadership, College, Professors, Technology, Strategic Leadership, Corporate Strategy, Data, Business Authors, E-Commerce, Entrepreneurship, Digital Transformation, Thought Leadership and Disruptive Thinking. -
Where does Jeffrey Rayport travel from?
Jeffrey Rayport generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Jeffrey Rayport?
AAE Speakers Bureau has successfully secured keynote speakers like Jeffrey Rayport for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Jeffrey Rayport for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jeffrey Rayport or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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