Tony Brigmon

Tony Brigmon

Keynote Speaker: Former "Ambassador of FUN" at Southwest Airlines, Author of "The FUNomenal™ Workplace", Corporate Culture Expert

Tony Brigmon Biography

Tony Brigmon, known as the former "Ambassador of FUN" for Southwest Airlines, played a pivotal role in pioneering the Positive Culture Movement in Corporate America. His work emphasized the transformative power of positivity and fun in the workplace, setting a unique tone for corporate environments that sought both engagement and effectiveness. Brigmon continues to be a substantial influence on these aspects, dedicating his career to enhancing workplace culture through joy and positivity.

Brigmon's interactive presentation style sets him apart in the field of motivational speaking. He is not just a speaker but an activator, involving his audience in G-rated fun and practical exercises that not only convey key business insights but also ensure these insights are retained and applied. His programs focus on resilience, leadership, and stress management, addressing how a positive mindset can significantly improve brain health, increase productivity, and foster creativity within teams. This approach has been endorsed by notable figures such as Howard Putnam, former CEO of Southwest Airlines.

Having authored "The FUNomenal™ Workplace," Brigmon articulates the crucial role fun plays in transforming work environments. His influence extends beyond his time at Southwest Airlines, where he not only enhanced employee morale but also helped shape a dynamic corporate culture. Recognized as a Top 10 Speaker by Meetings & Conventions Magazine, Brigmon's expertise continues to inspire change and promote a healthy, productive environment in both meetings and corporate settings. Based in Texas, he is devoted to sharing best practices and leadership strategies, drawing from his extensive experience to enrich corporate cultures and improve organizational outcomes.

Contact a speaker booking agent to check availability on Tony Brigmon and other top speakers and celebrities.

Tony Brigmon Speaking Topics

FUNomenal™Communication: From Blah to Bam! The Communication Secrets to Communicate, Connect & Influence!

We live in a world where everyone is fighting to be heard — yet the most magnetic people in the room are rarely the loudest. In this energizing and immediately actionable talk, Tony Brigmon reveals why the greatest communicators aren't the best talkers — they're the best listeners.

Drawing on his experience as the official Ambassador of FUN for Southwest Airlines during their Golden Era, and unforgettable lessons from legends like Herb Kelleher and Fred Rogers, Tony shares the FUNomenal™ F.O.R.D. framework: a proven system for making authentic connections in any room, with anyone, in minutes.

Whether you're networking, leading a team, or simply trying to be better in everyday conversations, this talk will transform the way you show up for the people around you.

Attendee Results:

  • Master the FUNomenal™ F.O.R.D. method (Family, Occupation, Recreation, Dreams) to build instant rapport and genuine connection with anyone.

  • Discover why the legendary conversationalist is usually the quietest person in the room — and how to use generous curiosity as your greatest communication superpower.

  • Learn to escape "Spotlight Steve" mode and stop performing connection — so you can start experiencing it.

  • Walk away with practical conversation starters and follow-up techniques that make people feel truly seen and heard.

  • Build the habit of asking better questions so every interaction — professional or personal — leaves others energized and eager to engage with you again.

FUNomenal™ Leadership: From Nightmare to Dream Team

The difference between a Nightmare team and a Dream Team isn’t talent — it’s leadership. In this powerful and energizing talk, Tony Brigmon draws on the legendary leadership philosophy of Herb Kelleher, co-founder of Southwest Airlines, to show how injecting genuine fun and positivity into the workplace isn’t just a feel-good idea — it’s a proven competitive strategy.

Southwest Airlines built one of the most celebrated workplace cultures in history not in spite of having fun, but because of it. Tony brings that playbook to life with his memorable L.E.A.D. framework, giving leaders at every level a practical, people-first approach to building teams that are motivated, aligned, and unstoppable.

As Tony puts it: “If the Dream is not a Team Dream, you cannot have a Dream Team. But what you will have is a Nightmare — only this one will be Real.”

Attendee Results:

  • Master the L.E.A.D. framework (Listen, Energize, Affirm, Deliver) to build a culture where people don’t just show up — they show out.
  • Understand why a positive, vibrant atmosphere isn’t a luxury but the essential fuel behind every high-performing Dream Team.
  • Learn how listening with the heart — not just the ears — unlocks what your team truly needs to thrive and collaborate at their best.
  • Discover how affirming individuals transforms a job into a mission, turning ordinary employees into deeply committed contributors.
  • Walk away with actionable strategies to deliver the “Wow” — leading your team toward a brighter, more energized future together.

The FUN-omenal™ Workplace: Energizing People & Culture with the Positive Power of FUN!

Tony Brigmon is serious about having fun—serious fun with serious results. He served as the official Ambassador of FUN for Southwest Airlines during their legendary Golden Era in the 1980s, a time when fun wasn’t just encouraged; it was the engine behind one of the most remarkable success stories in aviation history.

Thanks to his admittedly questionable spelling skills, Tony made an early discovery: his name spelled backward is “YNOT.” As in, “YNOT learn how to use fun to get more done—and bring out the best in everyone?”

Fun was the power of positivity that helped catapult a small regional carrier into a force that permanently changed the airline industry. And it can do the same for your organization.

About the Session:

This interactive session gives participants a rare opportunity to have fun and learn together—simultaneously. The FUNomenal™ Workplace presentation blends interactive, fun-filled activities with compelling stories and proven positivity practices.

The session is grounded in the 3 E’s Framework: Energize – Engage – Enrich, and further brought to life through the 3 Views: PreView, HereView, and ReView. Together, these tools are designed to help participants:

  • Kick-start their day with positive energy and intention
  • Navigate their workday with greater productivity and less stress
  • Close each day on the best possible note

The S.M.I.L.E. Framework:

The FUNomenal™ positivity best practices are organized around the S.M.I.L.E. acronym, making them simple to remember and easy to apply. With consistent practice, participants can become FUNomenal™ themselves—more engaging, more positive, and irresistibly compelling in every interaction.

Serious fun. Serious results. YNOT?

The FUNomenal™ Way: Unleash Your Resilience and Thrive Through Any Challenge

Inspired by Herb Kelleher’s enduring legacy and Southwest Airlines’ legendary culture, this presentation reveals eight proven resilience principles that empower individuals and organizations to do more than simply survive—they prevail, and they thrive.

Drawing on real-world observations and first-hand experience from Southwest’s 1980s golden era, Tony Brigmon takes audiences on a captivating journey through the award-winning culture and customer service strategies that transformed a small regional carrier into an industry giant.

“Herb Kelleher knew that if people are bound by love, empowered to do the right thing, have the freedom to be themselves, follow the Golden Rule, work hard, have fun, remain humble—then they would be prepared to not just survive, but prevail and thrive through any challenge.” — Gary Kelly, CEO, Southwest Airlines

The Eight Proven Resilience Principles

  1. Bound by Love: Doing what you love—and bringing love to what you do
  2. Empowered to Do the Right Thing: Making the right call for the customer, every time
  3. Freedom to Be Yourself: Showing up as the best, most authentic version of you
  4. Follow the Golden Rule: Treating others the way you want to be treated
  5. Work Hard: Bringing full attention and effort to everything you do
  6. Have Fun: Having more fun together—getting more done together
  7. Remain Humble: Sharing the credit so everyone shines
  8. Persevere: Learning from what works—and what doesn’t

What Attendees Will Discover

  • How to foster unwavering team cohesion rooted in shared values
  • Strategies for instilling empowerment and ethical decision-making at every level
  • Ways to cultivate environments where authenticity and individuality flourish
  • Practices for building a culture of mutual respect and genuine care
  • How to maintain humility while celebrating team and individual success
  • Actionable tools to navigate adversity with confidence and emerge stronger

Participants leave with practical tools to adopt and adapt these timeless principles within their own organizations—building profound resilience, navigating adversity with confidence, and creating experiences that keep people engaged and coming back for more.

Tony Brigmon Videos

Tony Brigmon Consideration Video 1
Tony Brigmon Consideration Video 2
Tony Brigmon Consideration Video

How do I book Tony Brigmon to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Tony Brigmon for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Tony Brigmon, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Tony Brigmon or any other speaker of your choice.

How much does it cost to book Tony Brigmon for a speaking engagement?

Speaking fees for Tony Brigmon, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Tony Brigmon are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Tony Brigmon, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does Tony Brigmon speak about?

Tony Brigmon is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Change Management, Communication, Human Resources, Teamwork & Teambuilding, Customer Experience, Personal Growth and Motivational.

Where does Tony Brigmon travel from?

Tony Brigmon generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Tony Brigmon?

AAE Speakers Bureau has successfully secured keynote speakers like Tony Brigmon for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Tony Brigmon for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Tony Brigmon or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Tony Brigmon is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Change Management and Communication. The estimated speaking fee range to book Tony Brigmon for live events is $10,000 - $20,000, and for virtual events Below $10,000. Tony Brigmon generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jason Young, Garrison Wynn and Afterburner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tony Brigmon for an upcoming event.

Speaker profile last updated by AAE Talent Team on 31/03/2026.

Tony Brigmon Speaking Topics

  • FUNomenal™Communication: From Blah to Bam! The Communication Secrets to Communicate, Connect & Influence!

    We live in a world where everyone is fighting to be heard — yet the most magnetic people in the room are rarely the loudest. In this energizing and immediately actionable talk, Tony Brigmon reveals why the greatest communicators aren't the best talkers — they're the best listeners.

    Drawing on his experience as the official Ambassador of FUN for Southwest Airlines during their Golden Era, and unforgettable lessons from legends like Herb Kelleher and Fred Rogers, Tony shares the FUNomenal™ F.O.R.D. framework: a proven system for making authentic connections in any room, with anyone, in minutes.

    Whether you're networking, leading a team, or simply trying to be better in everyday conversations, this talk will transform the way you show up for the people around you.

    Attendee Results:

    • Master the FUNomenal™ F.O.R.D. method (Family, Occupation, Recreation, Dreams) to build instant rapport and genuine connection with anyone.

    • Discover why the legendary conversationalist is usually the quietest person in the room — and how to use generous curiosity as your greatest communication superpower.

    • Learn to escape "Spotlight Steve" mode and stop performing connection — so you can start experiencing it.

    • Walk away with practical conversation starters and follow-up techniques that make people feel truly seen and heard.

    • Build the habit of asking better questions so every interaction — professional or personal — leaves others energized and eager to engage with you again.

  • FUNomenal™ Leadership: From Nightmare to Dream Team

    The difference between a Nightmare team and a Dream Team isn’t talent — it’s leadership. In this powerful and energizing talk, Tony Brigmon draws on the legendary leadership philosophy of Herb Kelleher, co-founder of Southwest Airlines, to show how injecting genuine fun and positivity into the workplace isn’t just a feel-good idea — it’s a proven competitive strategy.

    Southwest Airlines built one of the most celebrated workplace cultures in history not in spite of having fun, but because of it. Tony brings that playbook to life with his memorable L.E.A.D. framework, giving leaders at every level a practical, people-first approach to building teams that are motivated, aligned, and unstoppable.

    As Tony puts it: “If the Dream is not a Team Dream, you cannot have a Dream Team. But what you will have is a Nightmare — only this one will be Real.”

    Attendee Results:

    • Master the L.E.A.D. framework (Listen, Energize, Affirm, Deliver) to build a culture where people don’t just show up — they show out.
    • Understand why a positive, vibrant atmosphere isn’t a luxury but the essential fuel behind every high-performing Dream Team.
    • Learn how listening with the heart — not just the ears — unlocks what your team truly needs to thrive and collaborate at their best.
    • Discover how affirming individuals transforms a job into a mission, turning ordinary employees into deeply committed contributors.
    • Walk away with actionable strategies to deliver the “Wow” — leading your team toward a brighter, more energized future together.

  • The FUN-omenal™ Workplace: Energizing People & Culture with the Positive Power of FUN!

    Tony Brigmon is serious about having fun—serious fun with serious results. He served as the official Ambassador of FUN for Southwest Airlines during their legendary Golden Era in the 1980s, a time when fun wasn’t just encouraged; it was the engine behind one of the most remarkable success stories in aviation history.

    Thanks to his admittedly questionable spelling skills, Tony made an early discovery: his name spelled backward is “YNOT.” As in, “YNOT learn how to use fun to get more done—and bring out the best in everyone?”

    Fun was the power of positivity that helped catapult a small regional carrier into a force that permanently changed the airline industry. And it can do the same for your organization.

    About the Session:

    This interactive session gives participants a rare opportunity to have fun and learn together—simultaneously. The FUNomenal™ Workplace presentation blends interactive, fun-filled activities with compelling stories and proven positivity practices.

    The session is grounded in the 3 E’s Framework: Energize – Engage – Enrich, and further brought to life through the 3 Views: PreView, HereView, and ReView. Together, these tools are designed to help participants:

    • Kick-start their day with positive energy and intention
    • Navigate their workday with greater productivity and less stress
    • Close each day on the best possible note

    The S.M.I.L.E. Framework:

    The FUNomenal™ positivity best practices are organized around the S.M.I.L.E. acronym, making them simple to remember and easy to apply. With consistent practice, participants can become FUNomenal™ themselves—more engaging, more positive, and irresistibly compelling in every interaction.

    Serious fun. Serious results. YNOT?

  • The FUNomenal™ Way: Unleash Your Resilience and Thrive Through Any Challenge

    Inspired by Herb Kelleher’s enduring legacy and Southwest Airlines’ legendary culture, this presentation reveals eight proven resilience principles that empower individuals and organizations to do more than simply survive—they prevail, and they thrive.

    Drawing on real-world observations and first-hand experience from Southwest’s 1980s golden era, Tony Brigmon takes audiences on a captivating journey through the award-winning culture and customer service strategies that transformed a small regional carrier into an industry giant.

    “Herb Kelleher knew that if people are bound by love, empowered to do the right thing, have the freedom to be themselves, follow the Golden Rule, work hard, have fun, remain humble—then they would be prepared to not just survive, but prevail and thrive through any challenge.” — Gary Kelly, CEO, Southwest Airlines

    The Eight Proven Resilience Principles

    1. Bound by Love: Doing what you love—and bringing love to what you do
    2. Empowered to Do the Right Thing: Making the right call for the customer, every time
    3. Freedom to Be Yourself: Showing up as the best, most authentic version of you
    4. Follow the Golden Rule: Treating others the way you want to be treated
    5. Work Hard: Bringing full attention and effort to everything you do
    6. Have Fun: Having more fun together—getting more done together
    7. Remain Humble: Sharing the credit so everyone shines
    8. Persevere: Learning from what works—and what doesn’t

    What Attendees Will Discover

    • How to foster unwavering team cohesion rooted in shared values
    • Strategies for instilling empowerment and ethical decision-making at every level
    • Ways to cultivate environments where authenticity and individuality flourish
    • Practices for building a culture of mutual respect and genuine care
    • How to maintain humility while celebrating team and individual success
    • Actionable tools to navigate adversity with confidence and emerge stronger

    Participants leave with practical tools to adopt and adapt these timeless principles within their own organizations—building profound resilience, navigating adversity with confidence, and creating experiences that keep people engaged and coming back for more.

Tony Brigmon Videos

Tony Brigmon Consideration Video 1
Tony Brigmon Consideration Video 2
Tony Brigmon Consideration Video
Tony Brigmon "Share Smile Stories" - Top Motivational Speaker ...
Tony Brigmon, Ambassador of FUN: Keynote Speaker - YouTube
  • How do I book Tony Brigmon to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Tony Brigmon for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Tony Brigmon, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Tony Brigmon or any other speaker of your choice.
  • How much does it cost to book Tony Brigmon for a speaking engagement?

    Speaking fees for Tony Brigmon, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Tony Brigmon are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Tony Brigmon, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does Tony Brigmon speak about?

    Tony Brigmon is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Change Management, Communication, Human Resources, Teamwork & Teambuilding, Customer Experience, Personal Growth and Motivational.
  • Where does Tony Brigmon travel from?

    Tony Brigmon generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Tony Brigmon?

    AAE Speakers Bureau has successfully secured keynote speakers like Tony Brigmon for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Tony Brigmon for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Tony Brigmon or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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