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Sam Richter

Sam Richter

Keynote Speaker: World's Leading Online Intelligence Expert; Author of "Take the Cold Out of Cold Calling"; 2020 Inductee to the Speaker Hall of Fame

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    Live Event Fee: $20,000 - $30,000
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Sam Richter Biography

The Internet has RADICALLY CHANGED the way that people buy and sell. Buyers have more information than ever, and they don't have time to waste in data gathering meetings. Yet while buying behavior has changed, people still sell pretty much the same way they have for the past 50 years. THAT'S CRAZY!!!

If your sales and marketing teams aren't taking advantage of social networks like Facebook, LinkedIn, Twitter and others as intelligence gathering tools; if you're not using the secret search tricks that Google and other websites provide to learn more about prospects, clients, and competitors -- THEN YOU'RE MISSING OUT ON BIG TIME BUSINESS.

Considered one of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows -- Knowledge Is Power! -- and turns it into reality. Every sales training program and book teaches the value of knowing what's important to the other person and connecting on a personal level. But no one tells you HOW to do it. Until now!

Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fast-paced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships. His programs will WOW! you and your attendees, and he's guaranteed to be one of the most high-content, take-home-value presenters your organization has ever had.

What Sam teaches is RELEVANCE ACCELERATION -- how to tell your company's story in a manner that your buyer cares about and wants to hear. Sam's completely customized programs will shock you, sometimes scare you, and always provide you new and innovative ways to find new prospects, connect with people, and build powerful and meaningful business relationships.

Sam Richter is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

Sam has been featured in thousands of television and radio programs, national and online publications, and he presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the best-selling and award-winning book, "Take the Cold Out of Cold Calling," considered the preeminent publication on finding information online and using it for sales success.

Sam is founder and CEO of SBR Worldwide/Know More! He recently was named one of the Top 25 Most Influential People in Sales by InsideView. He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award -- the "Oscars" of the software industry -- for Best E-commerce Software. Sam is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.

Sam lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.

Contact a speaker booking agent to check availability on Sam Richter and other top speakers and celebrities.

Sam Richter Videos

Sam Richter: Sales Training & Relationship Building
Sam Richter on Vimeo

How to book Sam Richter?

Our booking agents have successfully helped clients around the world secure talent like Sam Richter for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Sam Richter, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sam Richter or any other celebrity of your choice.

How much does it cost to book Sam Richter?

Booking fees for Sam Richter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sam Richter, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Sam Richter?

All American Entertainment has successfully secured celebrity talent like Sam Richter for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sam Richter for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sam Richter or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sam Richter or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Sam Richter is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Business Growth. The estimated speaking fee range to book Sam Richter for live events is $20,000 - $30,000. Please contact us for virtual event fees. Sam Richter generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Scott Klososky and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sam Richter for an upcoming event.

Sam Richter Videos

Sam Richter: Sales Training & Relationship Building
Sam Richter on Vimeo

Sam Richter Speaking Topics

  • Know More! Reputations - Learn the power of a personal brand, how to control and manage your online presence and "own" the search results on your name

  • Know More! Fundraising - For non-profit development executives

  • Know More! Marketing - For marketing professionals to help personalize communications

  • Know More! Relationships - For professional services executives

  • Know More! Selling - For sales executives who want to get to the next level

Sam Richter News

How to book Sam Richter?

Our booking agents have successfully helped clients around the world secure talent like Sam Richter for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Sam Richter, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sam Richter or any other celebrity of your choice.

How much does it cost to book Sam Richter?

Booking fees for Sam Richter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sam Richter, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Sam Richter?

All American Entertainment has successfully secured celebrity talent like Sam Richter for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sam Richter for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sam Richter or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sam Richter or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Sam Richter is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Business Growth. The estimated speaking fee range to book Sam Richter for live events is $20,000 - $30,000. Please contact us for virtual event fees. Sam Richter generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Scott Klososky and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sam Richter for an upcoming event.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.