Trust AAE Speakers Bureau for Booking Top Professional Speakers. Find a Keynote Speaker Today.
Trust AAE Speakers Bureau for Booking Top Professional Speakers. Find a Keynote Speaker Today.
Sam Richter

Sam Richter

Keynote Speaker: World's Leading Online Intelligence Expert; Author of "Take the Cold Out of Cold Calling"; 2020 Inductee to the Speaker Hall of Fame

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  • Speaking Fee:
    Live Event Fee: $10,000 - $20,000
    Virtual Event Fee: $10,000 - $20,000
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Sam Richter Biography

The Internet has RADICALLY CHANGED the way that people buy and sell. Buyers have more information than ever, and they don't have time to waste in data gathering meetings. Yet while buying behavior has changed, people still sell pretty much the same way they have for the past 50 years. THAT'S CRAZY!!!

If your sales and marketing teams aren't taking advantage of social networks like Facebook, LinkedIn, Twitter and others as intelligence gathering tools; if you're not using the secret search tricks that Google and other websites provide to learn more about prospects, clients, and competitors -- THEN YOU'RE MISSING OUT ON BIG TIME BUSINESS.

Considered one of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows -- Knowledge Is Power! -- and turns it into reality. Every sales training program and book teaches the value of knowing what's important to the other person and connecting on a personal level. But no one tells you HOW to do it. Until now!

Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fast-paced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships. His programs will WOW! you and your attendees, and he's guaranteed to be one of the most high-content, take-home-value presenters your organization has ever had.

What Sam teaches is RELEVANCE ACCELERATION -- how to tell your company's story in a manner that your buyer cares about and wants to hear. Sam's completely customized programs will shock you, sometimes scare you, and always provide you new and innovative ways to find new prospects, connect with people, and build powerful and meaningful business relationships.

Sam Richter is an internationally recognized expert on sales, marketing, and leadership. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

Sam has been featured in thousands of television and radio programs, national and online publications, and he presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the best-selling and award-winning book, "Take the Cold Out of Cold Calling," considered the preeminent publication on finding information online and using it for sales success.

Sam is founder and CEO of SBR Worldwide/Know More! He recently was named one of the Top 25 Most Influential People in Sales by InsideView. He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award -- the "Oscars" of the software industry -- for Best E-commerce Software. Sam is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team.

Sam lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.

Contact a speaker booking agent to check availability on Sam Richter and other top speakers and celebrities.

Sam Richter Speaking Topics

Know More! Reputations - Learn the power of a personal brand, how to control and manage your online presence and "own" the search results on your name

Know More! Fundraising - For non-profit development executives

Know More! Marketing - For marketing professionals to help personalize communications

Know More! Relationships - For professional services executives

Know More! Selling - For sales executives who want to get to the next level

Sam Richter Videos

Sam Richter: Sales Training & Relationship Building
Sam Richter on Vimeo

How do I book Sam Richter to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Sam Richter for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sam Richter, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sam Richter or any other speaker of your choice.

How much does it cost to book Sam Richter for a speaking engagement?

Speaking fees for Sam Richter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sam Richter are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Sam Richter, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Sam Richter speak about?

Sam Richter is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Business Growth, Technology, Marketing, Motivational, Social Media, Innovation and Consulting.

Where does Sam Richter travel from?

Sam Richter generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Sam Richter?

AAE Speakers Bureau has successfully secured keynote speakers like Sam Richter for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sam Richter for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sam Richter or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Sam Richter is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Business Growth. The estimated speaking fee range to book Sam Richter for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Sam Richter generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Scott Klososky and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sam Richter for an upcoming event.

Sam Richter Speaking Topics

  • Know More! Reputations - Learn the power of a personal brand, how to control and manage your online presence and "own" the search results on your name

  • Know More! Fundraising - For non-profit development executives

  • Know More! Marketing - For marketing professionals to help personalize communications

  • Know More! Relationships - For professional services executives

  • Know More! Selling - For sales executives who want to get to the next level

Sam Richter Videos

Sam Richter: Sales Training & Relationship Building
Sam Richter on Vimeo

Sam Richter News

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SAM RICHTER

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.