In an era of constant change, most organizations focus on strategy, technology, and performance metrics, yet struggle to deliver meaningful results. What is often missing is attention to the human experience within the systems, processes, and interactions where work actually happens. Zero to Hero reframes transformation through the lens of Human Experience (HX), revealing why progress stalls when organizations overlook the everyday moments that shape trust, engagement, and performance.
In this talk, Nora Osman introduces the concept of moments of truth, the critical interactions where employees and customers decide whether to lean in, disengage, or push back. Drawing from real-world experience across healthcare, financial services, hospitality, and technology-driven environments, Nora shows how these moments quietly determine outcomes far more than policies or tools.
This session will explore:
Participants will leave with a new way of seeing their organization and a set of actionable insights they can apply immediately. Rather than reacting to symptoms, leaders will learn how to design experiences intentionally, turning friction into momentum and creating environments where people can do their best work and organizations can move from zero to hero.
The journey of women in leadership is rarely linear, predictable, or neatly defined. While progress has been made, many women still navigate invisible expectations, unspoken rules, and moments that quietly shape confidence, visibility, and opportunity. From Zero to Heroine explores the lived experience behind women’s leadership journeys and the often-overlooked moments that determine whether women advance, adapt, or step back.
In this reflective and empowering talk, Nora Osman draws from her own journey and the stories of women she has coached and worked alongside across industries including technology, healthcare, financial services, and hospitality. Rather than offering prescriptive advice, Nora invites participants to examine the moments of truth that influence how women see themselves and how they are seen by others.
This session will explore:
Participants will leave with a renewed sense of agency and practical reflection tools they can apply immediately. This talk offers space for women to reconnect with their voice, recognize the power of choice, and design a path forward that aligns with who they are, not who they are expected to be.
Organizations invest heavily in tools, platforms, and transformation initiatives, yet employees and customers often experience more friction, not less. The reason is simple: experience is rarely designed where work actually happens. Instead, it is layered on top of broken processes, unclear ownership, and misaligned systems.
In Designing Experience Where Work Actually Happens, Nora Osman challenges leaders to rethink how employee and customer experience are created inside day-to-day operations. Drawing on her background as a former technology executive and advisor, Nora shows how experience breaks down at the intersection of people, process, and technology and how those breakdowns quietly erode trust, productivity, and service outcomes.
This session will explore:
Through real-world examples and story-driven insight, Nora helps participants see their organizations differently. Rather than chasing tools or frameworks, leaders learn how to design experiences intentionally inside the environments where employees and customers interact with the business every day.
Participants will leave with a practical lens they can apply immediately to diagnose experience breakdowns and design solutions that work in practice, not just in theory.
Organizations often describe culture in terms of values, mission statements, and leadership intent. Yet what employees and customers actually experience day to day frequently tells a very different story. Culture Is Not What You Say. It’s What People Experience reframes culture as a lived outcome of everyday decisions, behaviors, and systems rather than a set of aspirational statements.
In this talk, Nora Osman challenges leaders to look beyond language and examine how culture is shaped through work design, leadership behaviors, communication patterns, and operational choices. Drawing from her experience across technology, healthcare, financial services, and hospitality, Nora shows how culture is quietly reinforced or undermined through the moments that matter most.
This session will explore:
Through practical examples and story-driven insight, participants will learn how to recognize cultural friction where it actually shows up, in meetings, handoffs, decisions, and everyday interactions. Rather than treating culture as an abstract concept, this session helps leaders understand it as something they are designing every day, whether consciously or not.
Participants will leave with a clearer understanding of how to align leadership intent with lived experience and practical ways to strengthen culture by improving how work gets done.
Communication is often treated as an individual skill, yet most breakdowns in trust, alignment, and performance are systemic. Messages are unclear, expectations are misaligned, and decisions are misunderstood not because people lack intent, but because communication is rarely designed with the same care as processes or technology.
In Communication as a System, Nora Osman reframes communication as a core operating capability that shapes employee experience, customer trust, and organizational outcomes. Drawing from her experience as a former technology executive and advisor, Nora shows how everyday conversations become moments of truth that either build confidence or create friction.
This session will explore:
Through real-world examples and story-driven insight, participants will learn how communication shows up across meetings, handoffs, feedback loops, and decision-making. Rather than relying on better messaging alone, leaders will see how to design communication intentionally so that it reinforces trust and enables people to do their best work.
Participants will leave with a practical framework for treating communication as a system, helping them turn everyday conversations into a foundation for clarity, confidence, and sustained trust.
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