Apple has reinvented three industries: computers, telecommunications, and music. The iTunes Music Store changed the way the world buys content and was Apple’s pivot into Content & Services. In this talk, Neil West narrates the thrilling journey from his perspective as Apple’s Head of Music in Europe. He shares stories of Beyoncé, The Beatles and Bono, and from behind the scenes at the iTunes Festival. He finishes with a glimpse of how we’ll all be listening to music in the future…
Content and Services are Apple’s fastest growing business. From the launch of iTunes through the launch of App Store, Apple Music, Apple TV+ and more Apple has revolutionised the way the world buys content. Neil West shares valuable lessons from Apple and Steve Jobs on how to lead customers through change.
Steve Jobs said “Simple can be harder than complex. But once you get there you can move mountains.” Neil West leads an exploration of how Apple kept it simple to revolutionise the music business, create the App Store, launch Apple TV+, and change the way the world consumes content.
This talk offers a deep dive into future trends in digital entertainment. Neil West uses his experience to predict how consumption habits will evolve and what new technologies will play a crucial role in the industry.
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