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Ian Morrison

Ian Morrison

Keynote Speaker: Healthcare Futurist and Author

Ian Morrison Biography

Dr. J. Ian Morrison is an internationally known author, consultant and futurist specializing in long-term forecasting and planning with particular emphasis on health care and the changing business environment. He combines research and consulting skills with an incisive Scottish wit to help public and private organizations plan their longer-term future.

Morrison is President Emeritus of the Institute for the Future (IFTF). He is a founding partner in Strategic Health Perspectives, a joint venture between Harris Interactive and the Harvard School of Public Health’s Department of Health Policy and Management. From 1996-1999, Morrison was retained by Accenture, formerly Andersen Consulting, as Chairman of the Health Futures Forum. In that capacity, he chaired a number of international forums on the future of healthcare.

Before coming to IFTF in 1985, Morrison spent seven years in British Columbia, Canada, in a variety of research, teaching and consulting positions. He holds an interdisciplinary Ph.D. in urban studies from the University of British Columbia, an M.A. in geography from the University of Edinburgh, Scotland and a graduate degree in urban planning from the University of Newcastle upon-Tyne, England. He is a past director and chair of the California Health Care Foundation; a director of the new Martin Luther King Hospital in Los Angeles; a past director of the Health Research and Education Trust (HRET), the research and education arm of the American Hospital Association; and a past director of the Center for Healthcare Design. Morrison currently serves on the Advisory Council of the Council of Accountable Physician Practices, an affiliate of the American Medical Group Association. He also served as a member of the Stakeholders Advisory Committee of the Program on Health System Improvement at Harvard University.

Morrison is the author of Leading Change in Healthcare: Building a Viable System for Today and Tomorrow and Healthcare in the New Millennium: Vision, Values and Leadership. His previous book, The Second Curve - Managing The Velocity of Change, was a New York Times Business Bestseller and Businessweek Bestseller. Morrison has co-authored several other books and chapters, including Future Tense: The Business Realities of the Next Ten Years and Looking Ahead at American Health Care. He also has co-authored numerous journal articles for publications such as Chief Executive, Encyclopaedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine and Health Affairs.

Morrison has written, lectured and consulted on a wide variety of forecasting, strategy and health care topics for government, industry and a variety of nonprofit organizations in North America, Europe, the Middle-East and Asia. He has spoken to a range of audiences from the boards of Fortune 100 companies to the Chinese Academy of Social Sciences in Beijing. Morrison has worked with more than 100 Fortune 500 companies in health care, manufacturing, information technology and financial services. Recent client sponsors include GE, Kaiser Permanente and the Mayo Clinic. He is a frequent commentator on the future for television, radio and the print media.

Contact a speaker booking agent to check availability on Ian Morrison and other top speakers and celebrities.

Ian Morrison Speaking Topics

Managing the Velocity of Change

Leading Change in Healthcare: Building a Viable System for Today & Tomorrow

Massively Coordinated Care: IT & Big Data

The Future of the Healthcare Marketplace

Healthcare is in a state of fluctuation. Healthcare costs are rising and the burden is increasingly being shifted to consumers. We see massive horizontal consolidation of pharmaceutical companies, health plans, hospital systems, and to a lesser extent physician groups. Challenges abound. The industry is looking for a new direction and a new vision, but we fall prey to fads, as organizations are stretched thin by the roller coaster of change in management philosophy, reimbursement, and medical technology. Morrison focuses on the political, economic, and strategic context of change in healthcare and examines how the various factors prepare for the future. He identifies leadership challenges and opportunities that lie ahead, and provides strategic insights on how organizations and individuals can flourish in the new millennium in healthcare.

The Second Curve: Managing the Velocity of Change

Most businesses in most industries go along quite nicely on their first curve (their core business) where they make all their profit and revenue. Then along comes a second curve--a new business or completely new way of doing business, driven by new technologies, new consumers (who are smarter, more affluent, more skeptical and more demanding than the previous generation), and new markets. The challenge is to gauge how fast the second curve will take over and develop strategy accordingly, to understand and manage the velocity of change.

Ian Morrison Videos

Conference Luncheon Speaker Ian Morrison at the 2019 NIC Spring ...
Ian Morrison - The Future of the HC Marketplace - YouTube
Ian Morrison - Healthcare Transformation - The Second Curve

How to book Ian Morrison?

Our booking agents have successfully helped clients around the world secure talent like Ian Morrison for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Ian Morrison, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Ian Morrison or any other celebrity of your choice.

How much does it cost to book Ian Morrison?

Booking fees for Ian Morrison, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Ian Morrison, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Ian Morrison?

All American Entertainment has successfully secured celebrity talent like Ian Morrison for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Ian Morrison for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Ian Morrison or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Ian Morrison or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Ian Morrison is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Personal Growth and Health. The estimated speaking fee range to book Ian Morrison for live events is $20,000 - $30,000, and for virtual events $20,000 - $30,000. Ian Morrison generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Susan Dentzer, Dr. Joel Selanikio and Dr. Jeffrey Bauer. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ian Morrison for an upcoming event.

Ian Morrison Speaking Topics

  • Managing the Velocity of Change

  • Leading Change in Healthcare: Building a Viable System for Today & Tomorrow

  • Massively Coordinated Care: IT & Big Data

  • The Future of the Healthcare Marketplace

    Healthcare is in a state of fluctuation. Healthcare costs are rising and the burden is increasingly being shifted to consumers. We see massive horizontal consolidation of pharmaceutical companies, health plans, hospital systems, and to a lesser extent physician groups. Challenges abound. The industry is looking for a new direction and a new vision, but we fall prey to fads, as organizations are stretched thin by the roller coaster of change in management philosophy, reimbursement, and medical technology. Morrison focuses on the political, economic, and strategic context of change in healthcare and examines how the various factors prepare for the future. He identifies leadership challenges and opportunities that lie ahead, and provides strategic insights on how organizations and individuals can flourish in the new millennium in healthcare.

  • The Second Curve: Managing the Velocity of Change

    Most businesses in most industries go along quite nicely on their first curve (their core business) where they make all their profit and revenue. Then along comes a second curve--a new business or completely new way of doing business, driven by new technologies, new consumers (who are smarter, more affluent, more skeptical and more demanding than the previous generation), and new markets. The challenge is to gauge how fast the second curve will take over and develop strategy accordingly, to understand and manage the velocity of change.

Ian Morrison Videos

Conference Luncheon Speaker Ian Morrison at the 2019 NIC Spring ...
Ian Morrison - The Future of the HC Marketplace - YouTube
Ian Morrison - Healthcare Transformation - The Second Curve
Future of Medicaid - CSPAN
Ian Morrison Healthcare Futurist

Ian Morrison News

How to book Ian Morrison?

Our booking agents have successfully helped clients around the world secure talent like Ian Morrison for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Ian Morrison, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Ian Morrison or any other celebrity of your choice.

How much does it cost to book Ian Morrison?

Booking fees for Ian Morrison, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Ian Morrison, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Ian Morrison?

All American Entertainment has successfully secured celebrity talent like Ian Morrison for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Ian Morrison for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Ian Morrison or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Ian Morrison or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Ian Morrison is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Personal Growth and Health. The estimated speaking fee range to book Ian Morrison for live events is $20,000 - $30,000, and for virtual events $20,000 - $30,000. Ian Morrison generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Susan Dentzer, Dr. Joel Selanikio and Dr. Jeffrey Bauer. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ian Morrison for an upcoming event.

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The 2022 Speaking Industry Benchmark Report