Healthcare is in a state of fluctuation. Healthcare costs are rising and the burden is increasingly being shifted to consumers. We see massive horizontal consolidation of pharmaceutical companies, health plans, hospital systems, and to a lesser extent physician groups. Challenges abound. The industry is looking for a new direction and a new vision, but we fall prey to fads, as organizations are stretched thin by the roller coaster of change in management philosophy, reimbursement, and medical technology. Morrison focuses on the political, economic, and strategic context of change in healthcare and examines how the various factors prepare for the future. He identifies leadership challenges and opportunities that lie ahead, and provides strategic insights on how organizations and individuals can flourish in the new millennium in healthcare.
Most businesses in most industries go along quite nicely on their first curve (their core business) where they make all their profit and revenue. Then along comes a second curve--a new business or completely new way of doing business, driven by new technologies, new consumers (who are smarter, more affluent, more skeptical and more demanding than the previous generation), and new markets. The challenge is to gauge how fast the second curve will take over and develop strategy accordingly, to understand and manage the velocity of change.
The Connecticut Health Council will host 'The Future of the Healthcare Marketplace' with Ian Morrison on Friday, June 14th at the New Haven Lawn Club from ...
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