John Zogby

John Zogby

Keynote Speaker: Pollster, Author & Political Analyst; Senior Partner at John Zogby Strategies

John Zogby Biography

John Zogby is senior partner at John Zogby Strategies. He is an internationally recognized pollster and author with a deep understanding of American politics and culture. Zogby has developed innovative polling methodologies and analytical frameworks that distinguish him from his peers. Notably, he introduced "Tribal Analytics™," a technique that segments the American population based on shared core values rather than traditional demographics. This approach has been cited in various popular media outlets, including NBC's "West Wing" and the Netflix movie "House of Cards."

Zogby has worked with leading corporations and institutions such as IBM, Microsoft, GE, St. Jude Children's Research Hospital, Wal-Mart, and the US Chamber of Commerce, providing them with insightful research that informs their strategic decisions. His analysis and data-driven insights are highly valued across various sectors, influencing both corporate strategies and public policy.

As the author of significant works like "The Way We'll Be: The Zogby Report on the Transformation of the American Dream" and "We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America," Zogby continues to contribute valuable perspectives on societal shifts and future trends. His columns and articles have appeared in Forbes.com, The Washington Times, and Politics magazine, where he offers critical analyses on a range of topics from political trends to consumer behavior. A former professor with 24 years of teaching experience, Zogby's presentations are renowned for their informative and engaging nature, often highlighted by his ability to discuss complex topics without relying on prepared remarks, fostering a dynamic interaction with his audience. His extensive experience in public speaking is evidenced by his well-received appearances at various prestigious forums, including the World Affairs Councils of America and the Morning Forum of Los Altos, CA.

Contact a speaker booking agent to check availability on John Zogby and other top speakers and celebrities.

John Zogby Speaking Topics

The Kids Are Alright & We'll Be Just Fine: Passing the Torch to NextGen

Regardless of who and where we are, we are all in the middle of a sweeping revolution. We are already experiencing rapid turbulence in government, politics, the workplace, social and cultural life, and the way we conduct business. While the next few years will be like a rollercoaster, we will emerge in better shape once we all realize that Millennials and GenZ are more prepared technologically and by not being steeped in outmoded ways of thinking, problem-solving, and decision-making. Whether it's companies, nonprofits, religious organizations, or our families, the most dangerous words in the English language are "we will continue to do things the way we have always done them". John Zogby has Zogby polling data, as well as research from others, on why we are headed for better times.

Beyond the Horse Race: How to Really Read Polls & Find the Important Stories

There is too much one-dimensional thinking when folks who should know better discuss polls. To be sure, we do want to know who is leading and by approximately by how much in political races. But there is too much expectation that we pollster actually can predict exact outcomes and there many factors that make that precision a very difficult proposition. Not the least of these is that we are humans polling other humans. Voters change their minds or even make up their minds right before they pull the lever. Others decide at the last minute that they will not vote at all. But polls yield so much more useful — even vital — information that tell us a lot about who we are and what really matters. A voter who believes that termination of a pregnancy is tantamount to manslaughter can also strongly support a woman's right to choose. A member of the National Rifle Association can feel strongly that firearm sales and possession should be limited under certain circumstances. Conservatives on most issues can be adamant that only the federal government should intervene to ensure that rivers and streams are clean and protected. In this latter instance, Zogby polling reveals that many Republican and conservative voters also identify themselves as hunters, anglers, hikers, and lovers of outdoor recreation. Polls tell us a lot about how we see ourselves, not others place labels on us demographically. John Zogby talks about his research on "cognitive demographics" — having leaders and fellow citizens see us as we see ourselves. Zogby also is a strong defender of polls and their accuracy.

The Political Landscape In Another Election Season

​John Zogby mixes his knowledge of history — which he taught for 24 years — with his five decades of probing public opinion and values to inform audiences of the state of the electorate before the next election cycle. A master storyteller who has accurately called presidential outcomes as well as races for sheriff and district attorney, Zogby not only reveals the major issues that will drive voters' decisions but also also examines close-up the key demographics that will help tip the scales. Even beyond demographics, Zogby has pioneered in developing belwether groups to examine like "frequent Walmart shoppers', "NASCAR fans", the "Investor Class" and the "Creative Class". Zogby has accurately called major races in Canada, Mexico, Dominican Republic, Panama, Brazil, Israel, Albania, and Iran.

John Zogby Videos

04.09.25 - The Strategy The Democrats Need Now
02.07.25 - President Trump’s Real Polling In Real Time
The Zogby Report | 11.12.24 - A Pre-Autopsy for the Democrats

How do I book John Zogby to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like John Zogby for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Zogby, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Zogby or any other speaker of your choice.

How much does it cost to book John Zogby for a speaking engagement?

Speaking fees for John Zogby, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John Zogby are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire John Zogby, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does John Zogby speak about?

John Zogby is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Authors, Finance, Economy, Middle Eastern Heritage, Health & Wellness, Non-Fiction Authors, Social Sciences, Author, Diversity & Inclusion, Political, College, Marketing, Business Growth, Futurism, World Affairs, Inspirational, Graduation, Science, Journalist, Education, Business Consulting, Leadership, Technology, Culture, Strategic Leadership, Liberal, Democrat, Communication, Podcast Host and History.

Who is the agent for John Zogby?

AAE Speakers Bureau has successfully secured keynote speakers like John Zogby for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Zogby for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Zogby or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


John Zogby is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Authors and Finance. The estimated speaking fee range to book John Zogby for live events is $10,000 - $20,000, and for virtual events Below $10,000. John Zogby can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Parag Khanna, Richard Florida and Daniel Altman. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Zogby for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/08/2025.

John Zogby Speaking Topics

  • The Kids Are Alright & We'll Be Just Fine: Passing the Torch to NextGen

    Regardless of who and where we are, we are all in the middle of a sweeping revolution. We are already experiencing rapid turbulence in government, politics, the workplace, social and cultural life, and the way we conduct business. While the next few years will be like a rollercoaster, we will emerge in better shape once we all realize that Millennials and GenZ are more prepared technologically and by not being steeped in outmoded ways of thinking, problem-solving, and decision-making. Whether it's companies, nonprofits, religious organizations, or our families, the most dangerous words in the English language are "we will continue to do things the way we have always done them". John Zogby has Zogby polling data, as well as research from others, on why we are headed for better times.

  • Beyond the Horse Race: How to Really Read Polls & Find the Important Stories

    There is too much one-dimensional thinking when folks who should know better discuss polls. To be sure, we do want to know who is leading and by approximately by how much in political races. But there is too much expectation that we pollster actually can predict exact outcomes and there many factors that make that precision a very difficult proposition. Not the least of these is that we are humans polling other humans. Voters change their minds or even make up their minds right before they pull the lever. Others decide at the last minute that they will not vote at all. But polls yield so much more useful — even vital — information that tell us a lot about who we are and what really matters. A voter who believes that termination of a pregnancy is tantamount to manslaughter can also strongly support a woman's right to choose. A member of the National Rifle Association can feel strongly that firearm sales and possession should be limited under certain circumstances. Conservatives on most issues can be adamant that only the federal government should intervene to ensure that rivers and streams are clean and protected. In this latter instance, Zogby polling reveals that many Republican and conservative voters also identify themselves as hunters, anglers, hikers, and lovers of outdoor recreation. Polls tell us a lot about how we see ourselves, not others place labels on us demographically. John Zogby talks about his research on "cognitive demographics" — having leaders and fellow citizens see us as we see ourselves. Zogby also is a strong defender of polls and their accuracy.

  • The Political Landscape In Another Election Season

    ​John Zogby mixes his knowledge of history — which he taught for 24 years — with his five decades of probing public opinion and values to inform audiences of the state of the electorate before the next election cycle. A master storyteller who has accurately called presidential outcomes as well as races for sheriff and district attorney, Zogby not only reveals the major issues that will drive voters' decisions but also also examines close-up the key demographics that will help tip the scales. Even beyond demographics, Zogby has pioneered in developing belwether groups to examine like "frequent Walmart shoppers', "NASCAR fans", the "Investor Class" and the "Creative Class". Zogby has accurately called major races in Canada, Mexico, Dominican Republic, Panama, Brazil, Israel, Albania, and Iran.

John Zogby Videos

04.09.25 - The Strategy The Democrats Need Now
02.07.25 - President Trump’s Real Polling In Real Time
The Zogby Report | 11.12.24 - A Pre-Autopsy for the Democrats
  • How do I book John Zogby to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like John Zogby for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Zogby, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Zogby or any other speaker of your choice.
  • How much does it cost to book John Zogby for a speaking engagement?

    Speaking fees for John Zogby, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John Zogby are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire John Zogby, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does John Zogby speak about?

  • Who is the agent for John Zogby?

    AAE Speakers Bureau has successfully secured keynote speakers like John Zogby for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Zogby for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Zogby or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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