Regardless of who and where we are, we are all in the middle of a sweeping revolution. We are already experiencing rapid turbulence in government, politics, the workplace, social and cultural life, and the way we conduct business. While the next few years will be like a rollercoaster, we will emerge in better shape once we all realize that Millennials and GenZ are more prepared technologically and by not being steeped in outmoded ways of thinking, problem-solving, and decision-making. Whether it's companies, nonprofits, religious organizations, or our families, the most dangerous words in the English language are "we will continue to do things the way we have always done them". John Zogby has Zogby polling data, as well as research from others, on why we are headed for better times.
There is too much one-dimensional thinking when folks who should know better discuss polls. To be sure, we do want to know who is leading and by approximately by how much in political races. But there is too much expectation that we pollster actually can predict exact outcomes and there many factors that make that precision a very difficult proposition. Not the least of these is that we are humans polling other humans. Voters change their minds or even make up their minds right before they pull the lever. Others decide at the last minute that they will not vote at all. But polls yield so much more useful — even vital — information that tell us a lot about who we are and what really matters. A voter who believes that termination of a pregnancy is tantamount to manslaughter can also strongly support a woman's right to choose. A member of the National Rifle Association can feel strongly that firearm sales and possession should be limited under certain circumstances. Conservatives on most issues can be adamant that only the federal government should intervene to ensure that rivers and streams are clean and protected. In this latter instance, Zogby polling reveals that many Republican and conservative voters also identify themselves as hunters, anglers, hikers, and lovers of outdoor recreation. Polls tell us a lot about how we see ourselves, not others place labels on us demographically. John Zogby talks about his research on "cognitive demographics" — having leaders and fellow citizens see us as we see ourselves. Zogby also is a strong defender of polls and their accuracy.
John Zogby mixes his knowledge of history — which he taught for 24 years — with his five decades of probing public opinion and values to inform audiences of the state of the electorate before the next election cycle. A master storyteller who has accurately called presidential outcomes as well as races for sheriff and district attorney, Zogby not only reveals the major issues that will drive voters' decisions but also also examines close-up the key demographics that will help tip the scales. Even beyond demographics, Zogby has pioneered in developing belwether groups to examine like "frequent Walmart shoppers', "NASCAR fans", the "Investor Class" and the "Creative Class". Zogby has accurately called major races in Canada, Mexico, Dominican Republic, Panama, Brazil, Israel, Albania, and Iran.
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