Sergio Zyman
Keynote Speaker: Former Coca-Cola CMO, Marketing Strategist, Author
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Sergio Zyman Biography
Sergio Zyman, a former Coca-Cola marketer and the founder of Zyman Group, was named one of the top three marketing pitchmen of the 20th century by Time magazine. Notably, he held the first Chief Marketing Officer position ever created at The Coca-Cola Company, where he led the company to significant growth, boosting worldwide annual sales from nine to 15 billion cases.
Born in Mexico City, Zyman began his career with management roles in Japan, Brazil, Guatemala, and New York before moving to Atlanta for his first tenure with The Coca-Cola Company. This period was marked by the launch of innovative products including Diet Coke and Cherry Coke. Although New Coke was initially not well received, it is now considered an idea ahead of its time. After leaving The Coca-Cola Company in 1988, Zyman founded Core Strategy Group, serving clients like 7-11 and Miller Brewing Company. He played a pivotal role in the election strategy of former Mexican President Vicente Fox.
Returning to Coca-Cola in 1993 at the behest of then-Chairman Roberto Goizueta, Zyman re-envisioned the company's marketing strategy, a move that triggered the most explosive growth in Coca-Cola's history. After leaving Coca-Cola following Goizueta's death, Zyman authored four books, including two international best-sellers. In 1999, he established Zyman Group, an international marketing consultancy recognized by Inc. magazine as one of the fastest-growing consulting firms in the U.S. He sold majority ownership of Zyman Group to MDC Partners in 2005.
An energetic and engaging speaker, Zyman addresses topics such as non-traditional growth strategies and the impact of current and social events on consumer behavior. He holds an Executive MBA from Harvard University and has studied at graduate schools in London, Paris, and Jerusalem. In 2008, he received a Lifetime Achievement Award from the Asociacion Nacional de la Publicidad. Currently, Zyman is working on his fifth book and continues to teach businesses how to enhance their value proposition by understanding and addressing the needs of their customers and end-users.
Contact a speaker booking agent to check availability on Sergio Zyman and other top speakers and celebrities.
Sergio Zyman Speaking Topics
9/11, the Tsunami in Thailand, Katrina, globalization, and the Internet, among others, are events that increased pressure over environmental issues and have raised the awareness of "going green"... but has "green" really gone mainstream? Are SUV sales really down? Are companies really investing to undergo green transformation? Zyman will give you an interesting perspective on the myths and realities behind green marketing and the potential opportunity this endeavor will create for companies pursuing green, thereby enabling them to play a protagonist role in the future.
Everyone knows that Hispanics make up a large, growing, and increasingly wealthy demographic, but very few companies are getting it right when trying to market to them. It's not about sombreros, mariachi bands, and Chihuahuas—or what is commonly known as Hispanic marketing. It's about marketing to Hispanics in a deeper and more meaningful way that entails understanding Hispanics' needs, motivations, and purchase drivers, and then creating strategies and solutions that meet these needs. The companies that get it will benefit significantly. The ones that don't will miss a tremendous opportunity. Zyman, a Mexico City native, will show audiences how to better understand this important market and provide best practices for successfully creating breakthrough strategies. He will provide strategic and executional guidance to penetrate the Hispanic market to build true brand loyalty for longterm profitable growth.
Too many things to do, few resources to do it... don't fall into the trap and use scientific marketing to accelerate the value creation. Marketing is too important for Fortune 500 companies, and even more important for a smaller company's growth. Having worked for a large corporation like The Coca-Cola Company for so long, the question is constantly asked of Zyman, "Coke, yes. But how does that apply to a small business?" The reality is that the principles that apply to small, medium, and large businesses are the same for all, commercially speaking. In this presentation, Zyman discusses the principles of marketing that have evolved over the past 30 years, and how they apply to businesses ranging in size from a one-person entrepreneurial company to a three-store pizza chain or medium-sized business.
From counting calories in the '70s to severely limiting fat intake in the '80s to shakes and bars replacing meals in the '90s to counting carbs instead of calories in 2000 to today's focus on everything organic and functional... what is a reality and what is a myth? What are the major trends and the perceptions among consumers? "Better-for-you food and drinks" are impacting the market and the lifestyle of many consumers today. With many stories and battle scars, Zyman will show audiences how understanding these mega-trends is the easy part. He will also detail how to effectively activate these trends across brand touchpoints and to achieve a wellness marketer's mandate: growth.
What do candidates and brands have in common? What can a brand strategy mimic from a campaign strategy? What can marketing learn from a campaign that has an expiration date? Businesses keep reminding themselves: "It's all about the customer," but politics never needs the reminder: "It's all about the voter." Zyman will show audiences differences and similarities between marketing a brand and marketing a candidate, but most importantly he will lay out the principles and guidelines to successfully apply the political model to your brand to create breakthrough strategies.
Sergio Zyman Videos
How do I book Sergio Zyman to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Sergio Zyman for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sergio Zyman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sergio Zyman or any other speaker of your choice.
How much does it cost to book Sergio Zyman for a speaking engagement?
Speaking fees for Sergio Zyman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sergio Zyman are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Sergio Zyman, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Sergio Zyman speak about?
Sergio Zyman is a keynote speaker and industry expert who speaks on a wide range of topics such as Sales, Business Leadership, Diversity & Inclusion, Author, Business Authors, Marketing, Creativity, Customer Experience, Business Growth, Hispanic Heritage, Environment, Sustainability, Innovation, Leadership, Business, Motivational, Business Consulting, Political, Strategic Leadership and Economy.
Where does Sergio Zyman travel from?
Sergio Zyman generally travels from Florida, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Sergio Zyman?
AAE Speakers Bureau has successfully secured keynote speakers like Sergio Zyman for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sergio Zyman for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sergio Zyman or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Sergio Zyman is a keynote speaker and industry expert who speaks on a wide range of topics including Sales, Business Leadership and Diversity & Inclusion. The estimated speaking fee range to book Sergio Zyman for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Sergio Zyman generally travels from Florida, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Richard Florida, R "Ray" Wang and Jim Carroll. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sergio Zyman for an upcoming event.
SPEAKING TOPICS
Sergio Zyman Speaking Topics
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Green Marketing: The Good, the Bad & the Ugly About Going Green
9/11, the Tsunami in Thailand, Katrina, globalization, and the Internet, among others, are events that increased pressure over environmental issues and have raised the awareness of "going green"... but has "green" really gone mainstream? Are SUV sales really down? Are companies really investing to undergo green transformation? Zyman will give you an interesting perspective on the myths and realities behind green marketing and the potential opportunity this endeavor will create for companies pursuing green, thereby enabling them to play a protagonist role in the future.
-
Why Hispanic Marketing Is a Hoax
Everyone knows that Hispanics make up a large, growing, and increasingly wealthy demographic, but very few companies are getting it right when trying to market to them. It's not about sombreros, mariachi bands, and Chihuahuas—or what is commonly known as Hispanic marketing. It's about marketing to Hispanics in a deeper and more meaningful way that entails understanding Hispanics' needs, motivations, and purchase drivers, and then creating strategies and solutions that meet these needs. The companies that get it will benefit significantly. The ones that don't will miss a tremendous opportunity. Zyman, a Mexico City native, will show audiences how to better understand this important market and provide best practices for successfully creating breakthrough strategies. He will provide strategic and executional guidance to penetrate the Hispanic market to build true brand loyalty for longterm profitable growth.
-
SMEB Marketing: Marketing is Not Only For The Big Boys
Too many things to do, few resources to do it... don't fall into the trap and use scientific marketing to accelerate the value creation. Marketing is too important for Fortune 500 companies, and even more important for a smaller company's growth. Having worked for a large corporation like The Coca-Cola Company for so long, the question is constantly asked of Zyman, "Coke, yes. But how does that apply to a small business?" The reality is that the principles that apply to small, medium, and large businesses are the same for all, commercially speaking. In this presentation, Zyman discusses the principles of marketing that have evolved over the past 30 years, and how they apply to businesses ranging in size from a one-person entrepreneurial company to a three-store pizza chain or medium-sized business.
-
So You're On the Health and Wellness Bandwagon? Going Beyond Trends to Generate Growth
From counting calories in the '70s to severely limiting fat intake in the '80s to shakes and bars replacing meals in the '90s to counting carbs instead of calories in 2000 to today's focus on everything organic and functional... what is a reality and what is a myth? What are the major trends and the perceptions among consumers? "Better-for-you food and drinks" are impacting the market and the lifestyle of many consumers today. With many stories and battle scars, Zyman will show audiences how understanding these mega-trends is the easy part. He will also detail how to effectively activate these trends across brand touchpoints and to achieve a wellness marketer's mandate: growth.
-
Why Marketers Need To Be More Like Politicans
What do candidates and brands have in common? What can a brand strategy mimic from a campaign strategy? What can marketing learn from a campaign that has an expiration date? Businesses keep reminding themselves: "It's all about the customer," but politics never needs the reminder: "It's all about the voter." Zyman will show audiences differences and similarities between marketing a brand and marketing a candidate, but most importantly he will lay out the principles and guidelines to successfully apply the political model to your brand to create breakthrough strategies.
VIDEO
Sergio Zyman Videos
BOOKS
NEWS
Sergio Zyman News
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11 razones para considerar el marketing en tu startup
Sergio Zyman, el genio detrás de la reinvención de Coca-Cola como marca, explicaba cómo diversas áreas de una empresa veían a los de mercadotecnia: ...
FAQS
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How do I book Sergio Zyman to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Sergio Zyman for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sergio Zyman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sergio Zyman or any other speaker of your choice. -
How much does it cost to book Sergio Zyman for a speaking engagement?
Speaking fees for Sergio Zyman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sergio Zyman are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Sergio Zyman, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Sergio Zyman speak about?
Sergio Zyman is a keynote speaker and industry expert who speaks on a wide range of topics such as Sales, Business Leadership, Diversity & Inclusion, Author, Business Authors, Marketing, Creativity, Customer Experience, Business Growth, Hispanic Heritage, Environment, Sustainability, Innovation, Leadership, Business, Motivational, Business Consulting, Political, Strategic Leadership and Economy. -
Where does Sergio Zyman travel from?
Sergio Zyman generally travels from Florida, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Sergio Zyman?
AAE Speakers Bureau has successfully secured keynote speakers like Sergio Zyman for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sergio Zyman for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sergio Zyman or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK SERGIO ZYMAN
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