Ross Shafer
Keynote Speaker: Six-Time Emmy Award-Winning Comedian, Network TV Host & Bestselling Business Author
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Ross Shafer Biography
Ross Shafer is an Emmy Award-winning entertainer and business expert who’s rescued 23 companies from bankruptcy. His 10 best-selling books include "Nobody Moved Your Cheese," "Customer Empathy," "No More Customer Friction," and "RATTLED."
Shafer has worked with 3,000+ clients, including Apple, Microsoft, Hilton, Toyota, and FedEx. His WOW vs. POW method has revolutionized how companies retain customers and improve satisfaction scores—by eliminating pain points rather than relying on flashy extras.
Contact a speaker booking agent to check availability on Ross Shafer and other top speakers and celebrities.
Ross Shafer Speaking Topics
A funny and unforgettable keynote by six-time Emmy-winning comedian, TV host, and business author, Ross Shafer.
Takeaways:
- Authentic, Emotional Storytelling – Ross will teach your teams why telling an interesting story proves you care about your customers. Great stories explain why your company matters more than a competitor with similar products or services.
- How to Weave Your Personal Story into your Brand Story – Many people in your audience strive for World-Class success. Ross uses his own life story as a blueprint for how they can achieve it, too. Want a hint? You will learn how Ross coached (and launched) Bill Nye, the Science Guy.
- Create Compelling Stories Your Customers Repeat to Their Friends – We live in a recommendation economy (Yelp, Trust Pilot, Trip Advisor, Amazon Reviews, Anji, et al). Your customers use such forums to either brag about you - or undermine your brand credibility. Ross will show you how to create positive, memorable stories your customers cannot wait to share.
- You will Never Run Out of Stories – Ross can teach you a reliable and ethical way to harvest fresh ideas from outside your industry. When you know Ross's secret, you will be able to create an endless supply of interesting tales that will help grow your organization.
A fun and engaging keynote for Future-Proofing your organization.
Takeaways:
- Relevance Is a Moving Target – A truly relevant culture must be constantly curated. Your organization needs to be nimble enough to adapt on demand. Ross will inspire your teams to replace complacency with out-of-the-silo thinking. Ross will share his tactics for breakthrough solutions.
- Customer Expectations Have Evolved – In his book, No More Customer Friction, Ross Shafer reveals research, which shows why his WOW vs POW customer experience coaching escalates satisfaction scores. Cracking the code evolved by preventing customer gut punches, fixing reckless disappointments, and eliminating inexcusable blunders..
- The Relationship Secret that Builds Instant Rapport – Ross shares a TV talk show technique that generates instant trust and loyalty. No fluff here. Just consistent results.
- The Final Moment of the Transaction Determines Loyalty – Loyalty hinges on the emotional story you tell in the last few moments of every transaction. Beware: the wrong post-sale survey can undo an otherwise perfect engagement. Ross will reveal how to craft closing interactions that can cement customers for life.
Ross Shafer explains why eliminating the POW moments (organizational failures, unforced errors, feeling neglected) raises satisfaction scores more than many WOW “gestures."
Takeaways:
- Real-World Experience – Ross will explain how he rescued 23 companies from bankruptcy simply by delivering honesty, resolving problems quickly, and focusing on fun.
- Proven Thought Leadership – Ross takes this subject very seriously. He’s written 5 best-selling books on the Customer Experience, 16 human resource training films on customer effort, customer empathy, and reducing customer friction.
- Research-Driven Simplicity – Traditional loyalty strategies no longer work like they did in the past. Ross’s method simplifies customer satisfaction by removing the pain points, making it easy to train frontline teams to execute WOW vs. POW smoothly. The C-Suite loves the results.
- Engaging Style – Ross’s energetic style—fueled by humor, storytelling, and real-world examples—makes complex customer strategies easy to understand and implement. His fast-paced, inspiring keynotes resonate from the C-suite to the sales floor. The WOW vs. POW method is simple, scalable, and effective.
OPTION A: Ross Shafer customizes a 30–40-minute keynote aligned with your goals, using visuals and videos for engagement.
OPTION B: Ross Shafer prepares tailored content based on your event goals, answers live questions, and connects his case studies and stories directly to your objectives.
Ideal for after-dinner entertainment.
Ross Shafer’s material is non-political, non-controversial, and 100% HR-safe. Audiences love his quick-witted stories about misadventures and successes.
Ross Shafer Videos
How do I book Ross Shafer to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Ross Shafer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Ross Shafer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ross Shafer or any other speaker of your choice.
How much does it cost to book Ross Shafer for a speaking engagement?
Speaking fees for Ross Shafer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Ross Shafer are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Ross Shafer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Ross Shafer speak about?
Ross Shafer is a keynote speaker and industry expert who speaks on a wide range of topics such as Innovation, Customer Experience, Business, Inspirational, Sales, Change Management, Work-Life Balance, Host & Emcee, Health & Wellness, Business Growth, Personal Growth, Author, Business Authors, Motivational, College, Celebrity, Leadership, Marketing and Comedian.
Where does Ross Shafer travel from?
Ross Shafer generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Ross Shafer?
AAE Speakers Bureau has successfully secured keynote speakers like Ross Shafer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ross Shafer for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Ross Shafer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Ross Shafer is a keynote speaker and industry expert who speaks on a wide range of topics including Innovation, Customer Experience and Business. The estimated speaking fee range to book Ross Shafer for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Ross Shafer generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jon Petz, Eric Boles and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ross Shafer for an upcoming event.
SPEAKING TOPICS
Ross Shafer Speaking Topics
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HOW TO SELL YOUR BRAND IDENTITY & CUSTOMIZE YOUR SALES STORY
A funny and unforgettable keynote by six-time Emmy-winning comedian, TV host, and business author, Ross Shafer.
Takeaways:
- Authentic, Emotional Storytelling – Ross will teach your teams why telling an interesting story proves you care about your customers. Great stories explain why your company matters more than a competitor with similar products or services.
- How to Weave Your Personal Story into your Brand Story – Many people in your audience strive for World-Class success. Ross uses his own life story as a blueprint for how they can achieve it, too. Want a hint? You will learn how Ross coached (and launched) Bill Nye, the Science Guy.
- Create Compelling Stories Your Customers Repeat to Their Friends – We live in a recommendation economy (Yelp, Trust Pilot, Trip Advisor, Amazon Reviews, Anji, et al). Your customers use such forums to either brag about you - or undermine your brand credibility. Ross will show you how to create positive, memorable stories your customers cannot wait to share.
- You will Never Run Out of Stories – Ross can teach you a reliable and ethical way to harvest fresh ideas from outside your industry. When you know Ross's secret, you will be able to create an endless supply of interesting tales that will help grow your organization.
-
HOW TO SUSTAIN A RELEVANT CULTURE
A fun and engaging keynote for Future-Proofing your organization.
Takeaways:
- Relevance Is a Moving Target – A truly relevant culture must be constantly curated. Your organization needs to be nimble enough to adapt on demand. Ross will inspire your teams to replace complacency with out-of-the-silo thinking. Ross will share his tactics for breakthrough solutions.
- Customer Expectations Have Evolved – In his book, No More Customer Friction, Ross Shafer reveals research, which shows why his WOW vs POW customer experience coaching escalates satisfaction scores. Cracking the code evolved by preventing customer gut punches, fixing reckless disappointments, and eliminating inexcusable blunders..
- The Relationship Secret that Builds Instant Rapport – Ross shares a TV talk show technique that generates instant trust and loyalty. No fluff here. Just consistent results.
- The Final Moment of the Transaction Determines Loyalty – Loyalty hinges on the emotional story you tell in the last few moments of every transaction. Beware: the wrong post-sale survey can undo an otherwise perfect engagement. Ross will reveal how to craft closing interactions that can cement customers for life.
-
WOW-ING CUSTOMERS DOESN’T GUARANTEE LOYALTY
Ross Shafer explains why eliminating the POW moments (organizational failures, unforced errors, feeling neglected) raises satisfaction scores more than many WOW “gestures."
Takeaways:
- Real-World Experience – Ross will explain how he rescued 23 companies from bankruptcy simply by delivering honesty, resolving problems quickly, and focusing on fun.
- Proven Thought Leadership – Ross takes this subject very seriously. He’s written 5 best-selling books on the Customer Experience, 16 human resource training films on customer effort, customer empathy, and reducing customer friction.
- Research-Driven Simplicity – Traditional loyalty strategies no longer work like they did in the past. Ross’s method simplifies customer satisfaction by removing the pain points, making it easy to train frontline teams to execute WOW vs. POW smoothly. The C-Suite loves the results.
- Engaging Style – Ross’s energetic style—fueled by humor, storytelling, and real-world examples—makes complex customer strategies easy to understand and implement. His fast-paced, inspiring keynotes resonate from the C-suite to the sales floor. The WOW vs. POW method is simple, scalable, and effective.
-
VIRTUAL KEYNOTE OPTIONS
OPTION A: Ross Shafer customizes a 30–40-minute keynote aligned with your goals, using visuals and videos for engagement.
OPTION B: Ross Shafer prepares tailored content based on your event goals, answers live questions, and connects his case studies and stories directly to your objectives.
-
CLEAN, CORPORATE COMEDY SHOW
Ideal for after-dinner entertainment.
Ross Shafer’s material is non-political, non-controversial, and 100% HR-safe. Audiences love his quick-witted stories about misadventures and successes.
VIDEO
Ross Shafer Videos
BOOKS
REVIEWS
Ross Shafer Reviews
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SOPREMA - Feb 06 2025
FAQS
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How do I book Ross Shafer to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Ross Shafer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Ross Shafer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ross Shafer or any other speaker of your choice. -
How much does it cost to book Ross Shafer for a speaking engagement?
Speaking fees for Ross Shafer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Ross Shafer are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Ross Shafer, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Ross Shafer speak about?
Ross Shafer is a keynote speaker and industry expert who speaks on a wide range of topics such as Innovation, Customer Experience, Business, Inspirational, Sales, Change Management, Work-Life Balance, Host & Emcee, Health & Wellness, Business Growth, Personal Growth, Author, Business Authors, Motivational, College, Celebrity, Leadership, Marketing and Comedian. -
Where does Ross Shafer travel from?
Ross Shafer generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Ross Shafer?
AAE Speakers Bureau has successfully secured keynote speakers like Ross Shafer for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ross Shafer for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Ross Shafer or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK ROSS SHAFER
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