Almost every website is leaving money on the table, either in missed opportunities for new products, services or other revenue sources, for reaching new target markets, or in wasted money and resources. These insights are often far from obvious and can only be found using web analytics.
In this program, Philippa will show you how to make full use of the diamond mine that digital analytics can be – in English and free of technical jargon! Learn how using these tools can grow your business, and how you can discover key nuggets of relevant actionable information without going into data overwhelm.
Attendee results:
People buy emotionally, and if possible, from other people that they like. Yet many websites are dry, impersonal, full of “corporate-speak” and jargon, and fail to engage visitors, or to create any authenticity or empathy.
In this program, Philippa Gamse will show business owners and executives how to create meaningful and profitable emotional connections on a screen.
Your audience will learn how to:
Even the most well-thought-out and carefully designed websites can have unexpected gaps in content or user experience, leading to less-than-optimal outcomes. Over time, these gaps can become very expensive in terms of missed opportunities and wasted resources.
In this program, Philippa Gamse will show business owners and marketing professionals key pointers for reviewing their website and online promotional strategies to ensure peak performance.
Your audience will learn how to:
I’ve audited over 5,000 web presences since 1995, and over 95% of them were leaving money on the table – either through missed opportunities for sales and leads, or through time and energy expended to little or no avail.
There are plenty of evaluation tools, both for your website, and increasingly, for social and mobile media. Yet many business owners are still not sure how to measure their digital success, or how to identify clear problems – and they’re leaking money and other resources every day.
Find out what’s really going on with your digital marketing efforts – and how to leverage them effectively. This program will help you to ensure that you’re using the best tactics, allocating an appropriate mix of resources, making the most of all opportunities, and maximizing your return on investment.
You’ll learn how to:
This presentation explores best governance and leadership practices for ensuring digital success.
Following the program, you will understand how to:
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