The game has changed. Gone are the days when provocative newspaper ads and great television spots meant the difference between being elected and looking for a new job after Election Day. Now more than ever, political and public affairs campaigns rely on a full-fledged media mix that involves traditional media and online organizing, blogs and other new media technologies to make the difference in swaying public opinion. A veteran who has cut his teeth on public affairs campaigns for the last three decades, McCurry looks at the use of technology in affecting politics and diplomacy, discussing what trends will rule our digital future.
There is always news coming out of Washington and there are few who are as qualified to talk about what it all means than Mike McCurry. A respected Washington veteran best known for his jovial yet commanding presence as the Press Secretary for President Clinton, McCurry offers exceptional, candid, insider analysis of current national and world events. From politics, the press and the presidency to national and foreign policy, McCurry gives audiences his take on the always-charged world of life in the White House and Washington D.C. McCurry forecasts what's ahead for Congress and Obama Administration, providing an insightful and often humorous look at politics in America.
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