Jonathan MacDonald

Jonathan MacDonald

Keynote Speaker: Bestselling Business Author & Consultant

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  • Speaking Fee:
    Live Event Fee: $10,000 - $20,000
    Virtual Event Fee: $10,000 - $20,000
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Jonathan MacDonald Biography

Jonathan MacDonald is one of the world's most in-demand and internationally renowned strategic changemakers, unlocking success for individuals and businesses who are shaping the future. He is also an award-winning, bestselling author and keynote speaker on the topics of change, digital transformation, mindset.

With a background in retail, entertainment and strategy, MacDonald has been creating and advising businesses for over three decades. He was the youngest ever Chairman of the British Music Industries Association. Later, as Commercial Director for Ministry of Sound, MacDonald turned an analogue company into a digital powerhouse, helping to expand the global franchise around the world. He also launched the first-ever Sky TV station specifically for musicians.

An entrepreneur and investor, MacDonald has over ten start-ups to his credit. Most recently he founded SELF, an adaptive AI for an ever-changing life, whilst you retain ownership and control of your data. He has also advised well-known, blue-chip companies including Google, Microsoft, Apple, P&G, Unilever, Nestle, Lego, Heineken, Sony and IKEA, and is trusted by senior executives around the world to convert his insights on perpetual change into profitable business strategies and personal success. As a thought-leader, he contributes to numerous publications including Forbes, Google’s Think Insights, and The British Airways Business Life magazine.

MacDonald’s book “Powered By Change“ became a Sunday Times Bestseller and won the 2019 Business Book Awards. The book introduces ‘The Windmill Theory’, demonstrating how businesses can be designed for perpetual success. His latest book, The Rise Of Advanced Thought, also available on Spotify, is about how to train your thinking to achieve almost anything. To complement this volume of work, MacDonald founded The Academy of Advanced Thought, a training system for the brain that focuses on developing your thought muscle to enable it to be in the best condition it can be. The Academy is full of insightful content and a wide range of cutting-edge resources. Click here to look deeper.

To fuel his quest for new insights into the human mind, and to create the foundation for The Rise Of Advanced Thought, MacDonald recently received a diploma from the National Research University High School of Economics in Neuroeconomics, an emerging interdisciplinary field looking at how economic decision-making actually happens inside the brain and how it determines a course of action. In 2019, MacDonald took the bronze medal in the Sports Jiu-Jitsu World Championships, after winning the British Sports Jiu-Jitsu Heavyweight Championship in 2018. He has been a blackbelt martial artist for many years, specializing in full-contact kickboxing.

Contact a speaker booking agent to check availability on Jonathan MacDonald and other top speakers and celebrities.

Jonathan MacDonald Speaking Topics

Managing Transformation

Is your organization in need of a major makeover to cope with the disruptions that are sweeping through your sector? Where to start? Is there a fail-safe model? What are the key success factors? And what are the common pitfalls or roadblocks ? What to do when things are not going to plan? In this speech, Jonathan translates his extensive business transformation and development experience into a tried and tested framework that helps you tackle organizational transformation with growth and success in mind, with a side order of trouble-shooting. Peppered with humorous war-stories and astonishing insights, this speech equips your audience with practical advice as well as an infectious readiness to make things happen.

What Does the Future Hold?

Would you like to be able to gaze into the crystal ball and see what the future holds for you and your company? Are we really going to be visiting the moon during our annual leaves soon? Are robots going to run our lives in due course? An early adopter of blockchain, an entrepreneur and an investor, Jonathan moonlights as an advisor, and is on first-name terms with senior executives at Google, Apple, Nestle and IKEA, to name but a few. Drawing on the intelligence he has gathered from the business trenches, he provides an up-to-the-minute report on the key trends and thinking that will help shape the world we live in in the not-to-distant future, how they impact your organization, and what you can do to stay ahead of the curve.

The Change Mindset

Are you frustrated by the lack of urgency in the implementation of change initiatives in your business? Are you baffled by your colleagues’ lack of enthusiasm for the new processes you have installed to improve productivity? Or are you the one who struggles with the winds of change that are constantly coursing through the business landscape these days? As the saying goes, ‘it’s all in your head.’ In this speech, Jonathan dissects the human resistance to change from a neuro-economical perspective. Did you know that we think around 70,000 thoughts a day, 90% of which are repeated thoughts from before? Jonathan will detail a road map that will enable the most stubborn brains to retrain themselves, to be ready for fresh challenges, and to make top-quality strategic decisions that allow organizations to survive and thrive.

Jonathan MacDonald Videos

Showreel - Jonathan MacDonald
What We Don't Know: Jonathan MacDonald at TEDxWarsaw

How do I book Jonathan MacDonald to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Jonathan MacDonald for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jonathan MacDonald, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonathan MacDonald or any other speaker of your choice.

How much does it cost to book Jonathan MacDonald for a speaking engagement?

Speaking fees for Jonathan MacDonald, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jonathan MacDonald are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Jonathan MacDonald, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Jonathan MacDonald speak about?

Jonathan MacDonald is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Leadership, Marketing, Business Growth, Innovation, Leadership, E-Commerce and Business Consulting.

Where does Jonathan MacDonald travel from?

Jonathan MacDonald generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Jonathan MacDonald?

AAE Speakers Bureau has successfully secured keynote speakers like Jonathan MacDonald for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan MacDonald for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonathan MacDonald or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Jonathan MacDonald is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Leadership and Marketing. The estimated speaking fee range to book Jonathan MacDonald for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Jonathan MacDonald generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Libby Gill, Erik Qualman and Mike Walsh. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan MacDonald for an upcoming event.

Speaker profile last updated by AAE Talent Team on 22/05/2025.

Jonathan MacDonald Speaking Topics

  • Managing Transformation

    Is your organization in need of a major makeover to cope with the disruptions that are sweeping through your sector? Where to start? Is there a fail-safe model? What are the key success factors? And what are the common pitfalls or roadblocks ? What to do when things are not going to plan? In this speech, Jonathan translates his extensive business transformation and development experience into a tried and tested framework that helps you tackle organizational transformation with growth and success in mind, with a side order of trouble-shooting. Peppered with humorous war-stories and astonishing insights, this speech equips your audience with practical advice as well as an infectious readiness to make things happen.

  • What Does the Future Hold?

    Would you like to be able to gaze into the crystal ball and see what the future holds for you and your company? Are we really going to be visiting the moon during our annual leaves soon? Are robots going to run our lives in due course? An early adopter of blockchain, an entrepreneur and an investor, Jonathan moonlights as an advisor, and is on first-name terms with senior executives at Google, Apple, Nestle and IKEA, to name but a few. Drawing on the intelligence he has gathered from the business trenches, he provides an up-to-the-minute report on the key trends and thinking that will help shape the world we live in in the not-to-distant future, how they impact your organization, and what you can do to stay ahead of the curve.

  • The Change Mindset

    Are you frustrated by the lack of urgency in the implementation of change initiatives in your business? Are you baffled by your colleagues’ lack of enthusiasm for the new processes you have installed to improve productivity? Or are you the one who struggles with the winds of change that are constantly coursing through the business landscape these days? As the saying goes, ‘it’s all in your head.’ In this speech, Jonathan dissects the human resistance to change from a neuro-economical perspective. Did you know that we think around 70,000 thoughts a day, 90% of which are repeated thoughts from before? Jonathan will detail a road map that will enable the most stubborn brains to retrain themselves, to be ready for fresh challenges, and to make top-quality strategic decisions that allow organizations to survive and thrive.

Jonathan MacDonald Videos

Showreel - Jonathan MacDonald
What We Don't Know: Jonathan MacDonald at TEDxWarsaw
  • How do I book Jonathan MacDonald to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jonathan MacDonald for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jonathan MacDonald, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonathan MacDonald or any other speaker of your choice.
  • How much does it cost to book Jonathan MacDonald for a speaking engagement?

    Speaking fees for Jonathan MacDonald, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jonathan MacDonald are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Jonathan MacDonald, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jonathan MacDonald speak about?

    Jonathan MacDonald is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Leadership, Marketing, Business Growth, Innovation, Leadership, E-Commerce and Business Consulting.
  • Where does Jonathan MacDonald travel from?

    Jonathan MacDonald generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Jonathan MacDonald?

    AAE Speakers Bureau has successfully secured keynote speakers like Jonathan MacDonald for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan MacDonald for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonathan MacDonald or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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JONATHAN MACDONALD

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