Chris Dyer

Every career, every relationship, every organization has defining moments that determine its trajectory. Most people recognize these moments only in hindsight. Chris Dyer’s Moments That Matter framework, drawn from his bestselling book of the same name, teaches leaders and teams to see moments coming, shape them intentionally, and scale their impact across the organization.

Chris identifies seven types of moments that matter: Inception, Transition, Decision, Recognition, Connection, Truth, and Culmination. Drawing on case studies from IKEA, General Motors, and MetLife, Chris gives audiences a practical methodology for designing moments that strengthen culture, deepen relationships, and drive better decisions.

Takeaways:

• A framework for the seven types of moments that shape outcomes
• Tools to recognize moment signals: somatic, resistance, and disproportionate impact signals
• Strategies to design recognition, onboarding, and connection moments that strengthen retention
• A personal moments audit for immediate application

AI, shifting workforce expectations, hybrid models, and market volatility are hitting organizations simultaneously. In this energizing keynote, Chris Dyer delivers a practical roadmap built on three proven pillars: transparent communication, boundary-honoring collaboration, and the seven types of rest that sustain energy.

Chris draws on his experience as a CEO who grew a company through two recessions and a pandemic, as well as insights from his work with NASA, Intuit, and Caesars. Attendees leave with meeting hacks, email strategies, and boundary-setting approaches that prevent burnout while fostering belonging.

Takeaways:

• Resilience and adaptability mindsets for navigating uncertainty
• Practical communication and collaboration tools for immediate use
• Energy management rooted in the science of rest
• Confidence to lead through AI, organizational change, and market disruption

Are you stuck figuring out where to focus (WTF) to improve engagement and performance? After years of research and countless interviews with top leaders across industries, Chris Dyer has uncovered seven key ingredients that matter in every workplace. These unconventional factors have the power to transform any culture, kick-starting productivity, performance, and profits.

In this dynamic and interactive keynote, Chris shares the seven things every leader can do better to improve culture and make a real difference, from the C-suite all the way down to new managers. Audience members will assess their effectiveness with all seven pillars of workplace culture and learn where they stand. This keynote has been shared with tens of thousands of people, averaging 4.9 out of 5 stars and comes from his bestselling book: "The Power of Company Culture."

Seriously, WTF?! Do you make your employees’ strengths stronger or improve their weaknesses? Come find out!

Learning Objectives:

• Uncovering the top seven things that make a difference at work
• Learning how to better budget time and effort to make improvements
• Developing a personal plan to connect with your employees and determine WTF
• Identifying tactical tips to change your culture for the better

Who chooses this keynote?

Corporate buyers for leadership events, Large Conferences

Who chooses this keynote?

VPs of Sales, CROs, and sales leaders responsible for pipeline, revenue targets, and team performance. Ideal for sales kickoffs, national sales meetings, and revenue-focused conferences where the audience is 50+ reps or mixed sales/leadership.

Summary:

Most sales keynotes teach a system. Chris Dyer teaches your team to think more strategically about every part of the sale, using what’s already working, adapted to how they actually sell. 87% of sales training is forgotten within a month — not because reps don’t care, but because rigid methodologies don’t stick. This keynote installs five thinking shifts your team will actually use, because they adapt to how your reps already sell. No system to buy. No certification to upsell. Just sharper thinking.

Outcomes:

Shorter deal cycles, stronger executive conversations, protected margins on pricing, and pipeline built through smarter selling. Reps leave with thinking frameworks they actually use because they adapt to how they already sell.

The five field-tested moves:

• One-Size-Fits-One Selling: stop using one-size-fits-all pitches, read each buyer’s situation and adapt in real time

• Credibility & Fluency: establish trust early so buyers see reps as strategic partners, not vendors

• Ladder of Abstraction: know when to talk strategy with executives and when to get tactical with practitioners

• Sensemaking Seller: guide buyers through confusion, competing priorities, and internal politics without losing control

• Price & Closing Confidence: stop leading with discounts, reframe value and handle price objections

Participants will be able to:

• Tailor every conversation to the specific buyer’s situation

• Match messaging to the right altitude for each audience

• Build credibility faster and position as a strategic partner

• Navigate complex buying decisions with multiple stakeholders

• Price with confidence, close without discounting, and hold margins