This conference offers a complete vision of the different generations, their media consumption and their relationship with brands. Carlos Jiménez starts from the description of generations Z, Y or Millennials, X and Baby Boomers in terms of their year of birth, their purchasing power and their values ??and interests, which allows him to demystify many false beliefs about the so-called Millennials and Zs, and, in addition, to identify the main differences between the different generations in such a way as to propose communication strategies and marketing initiatives that really connect with the consumers of each one of them.
In this conference, Carlos Jiménez offers a vision of the main trends identified in the retail sector at an international level, describing the main changes experienced by the retail industry and the most recent innovations in different elements such as stores, payment processes, marketing, etc. It also shows how to coexist with e-commerce through omnichannel. The conference offers an overview of the best practices in the industry, illustrating them with examples to help companies in the commerce sector that undertake planning or innovation processes.
Competing successfully in today's markets requires that companies know how to use electronic means, but above all that they have a comprehensive understanding of them and what particularities must be taken into account depending on the business objectives, the activity sector and the audience characteristics. In this conference Carlos Jiménez is based on the concepts of his book Global Customers to offer a complete vision of the main elements that must be considered when designing a digital strategy for the business, going through digital properties, SEO, interactive advertising and social media.
Based on the characteristics of current markets, digital transformation has become a competitive imperative, which is why today we necessarily find ourselves with two types of companies: the so-called pure players or companies that arise from the Internet and, therefore, they use technology in their processes and, a second type of companies: those that must necessarily undertake a digital transformation. This conference is aimed at those companies that want to understand digital transformation and guide their change processes. In it, Carlos Jiménez offers a description of current markets and the role of technology in business, as well as suggestions to address the digital transformation of companies. Business.
Based on the market research carried out by Tendencias Digitales in Latin America, Carlos Jiménez offers in this conference an overview of the Internet, describing the main changes observed in the use of the Internet in the region. The conference analyzes the role of the Internet as a medium and as a market and presents a review of the digital trends that characterize the digital world in Latin America, allowing companies to identify opportunities. The conference can be customized according to the country and sector of activity of your business.
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