Barbara McHugh
Keynote Speaker: Senior Vice President, Marketing, MLB
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Barbara McHugh Biography
Barbara McHugh is the Senior Vice President of Marketing for Major League Baseball. In her role, McHugh oversees all aspects of MLB’s Marketing including New Media and Content Marketing, Club Marketing Initiatives, Digital Marketing & Media, Analytics and International Events.
McHugh reorganized the league’s Marketing department leading to a number of new and impactful campaigns, programs and events. McHugh’s team introduced “Let The Kids Play” and “We Play Loud,” critically-acclaimed, digital-first, content-driven campaigns that celebrate the passion and skill of MLB players. Her team created MLB FoodFest, which has brought unique food items from MLB ballparks to fan events in New York, Los Angeles and London. In addition, McHugh’s team developed the Player Social program, which delivers photos, videos and original content to players for use on their personal social accounts. The effort has significantly increased the following and engagement for the more than 400 players participating in the program. In addition, McHugh took a leading role in planning and executing MLB’s largest international play plan in 2019, which featured 10 games on three continents including the first ever MLB games in Europe. McHugh has also led promotional partnerships with entertainment brands including Game of Thrones, Stranger Things, and The Sandlot resulting in theme nights in MLB ballparks throughout the league.
In March 2009, McHugh joined MLB’s digital arm, MLB Advanced Media (MLBAM), where she was responsible for its marketing and digital advertising strategies, online ticket sales campaigns, and cross-platform promotion of other e-commerce businesses and digital products, such as MLB.TV and the MLB At Bat and MLB Ballpark mobile apps.
Prior to her time at MLBAM, McHugh worked for the Sports Museum of America, and also spent more than six years in the marketing department at the New York Mets.
A native of Brooklyn, N.Y., McHugh holds a Bachelor’s Degree in business administration with a concentration in marketing and a minor in communications from Le Moyne College in Syracuse, NY.
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What topics does Barbara McHugh speak about?
Barbara McHugh is a keynote speaker and industry expert who speaks on a wide range of topics such as Sports, Baseball, Marketing, Female Leadership, Women in Business, Women and Sports Motivation.
Where does Barbara McHugh travel from?
Barbara McHugh generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Barbara McHugh?
AAE Speakers Bureau has successfully secured keynote speakers like Barbara McHugh for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Barbara McHugh for your next private or corporate function.
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Barbara McHugh is a keynote speaker and industry expert who speaks on a wide range of topics including Sports, Baseball and Marketing. Please contact us for live or virtual event fee details. Barbara McHugh generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jessica Berman, Jodi Bondi Norgaard and Rachel Balkovec. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barbara McHugh for an upcoming event.
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Barbara McHugh News
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