Barbara McHugh is the Senior Vice President of Marketing for Major League Baseball. In her role, McHugh oversees all aspects of MLB’s Marketing including New Media and Content Marketing, Club Marketing Initiatives, Digital Marketing & Media, Analytics and International Events.
McHugh reorganized the league’s Marketing department leading to a number of new and impactful campaigns, programs and events. McHugh’s team introduced “Let The Kids Play” and “We Play Loud,” critically-acclaimed, digital-first, content-driven campaigns that celebrate the passion and skill of MLB players. Her team created MLB FoodFest, which has brought unique food items from MLB ballparks to fan events in New York, Los Angeles and London. In addition, McHugh’s team developed the Player Social program, which delivers photos, videos and original content to players for use on their personal social accounts. The effort has significantly increased the following and engagement for the more than 400 players participating in the program. In addition, McHugh took a leading role in planning and executing MLB’s largest international play plan in 2019, which featured 10 games on three continents including the first ever MLB games in Europe. McHugh has also led promotional partnerships with entertainment brands including Game of Thrones, Stranger Things, and The Sandlot resulting in theme nights in MLB ballparks throughout the league.
In March 2009, McHugh joined MLB’s digital arm, MLB Advanced Media (MLBAM), where she was responsible for its marketing and digital advertising strategies, online ticket sales campaigns, and cross-platform promotion of other e-commerce businesses and digital products, such as MLB.TV and the MLB At Bat and MLB Ballpark mobile apps.
Prior to her time at MLBAM, McHugh worked for the Sports Museum of America, and also spent more than six years in the marketing department at the New York Mets.
A native of Brooklyn, N.Y., McHugh holds a Bachelor’s Degree in business administration with a concentration in marketing and a minor in communications from Le Moyne College in Syracuse, NY.
How do I book Barbara McHugh to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Barbara McHugh for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Barbara McHugh, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Barbara McHugh or any other speaker of your choice.
How much does it cost to book Barbara McHugh for a speaking engagement?
Speaking fees for Barbara McHugh, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Barbara McHugh, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Barbara McHugh speak about?
Where does Barbara McHugh travel from?
Barbara McHugh generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Barbara McHugh?
AAE Speakers Bureau has successfully secured keynote speakers like Barbara McHugh for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Barbara McHugh for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Barbara McHugh or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Barbara McHugh is a keynote speaker and industry expert who speaks on a wide range of topics including Sports, Baseball and Marketing. Please contact us for live or virtual event fee details. Barbara McHugh generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jessica Berman, Jodi Bondi Norgaard and Rachel Balkovec. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barbara McHugh for an upcoming event.
... Nascar's Jill Gregory, the NHL's Heidi Browning, MLB's Barbara McHugh, WTA president Micky Lawler, WWE's Stephanie McMahon, Kate Jhaveri of the NBA ...
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
I cannot say enough positive things about AAE Speakers Bureau. They were prompt in their responses, and were incredibly helpful with all of my questions and concerns. Their role in the planning process allowed for a smooth and successful event. It truly felt like they were invested in the event and wanted the best outcome for our organization.
- C. Gross, Target
We want to thank you for all your efforts to ensure the speaker's visit to Facebook was a success. Everything you did, all the communication and coordination you shared with us, led to an event that will no doubt be remembered by attendees for the rest of their lives. We are enormously grateful he was able to share his story with us.
- M. Piro, Facebook
The event was a strong success, and we are getting rave reviews from individuals all throughout the organization. Thank you for your support with booking and coordinating the speakers. You were very professional, customer service focused, and execution oriented. We appreciate your approach and look forward to the potential opportunity to work with AAE Speakers Bureau again.
- A. Yiadom, Pfizer
I have worked with many agencies to book guest speakers over the past 5 years. My experience with AAE has been the best. The website, search facilitation software, and speaker briefs were great. The follow-up and support from the sales agent and logistics manager were excellent. We will no doubt be in touch next year.
- K. Sanders, Coca Cola HBC
Thank you, thank you, thank you for your agency's incredible support in arranging for this event. I can say that our enthusiasm - which was already high - has now gone through the roof. The team at AAE has been essential in the process and are now heroes in our office.
- R. Douglas, University of Virginia
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.