Al Comeaux

Al Comeaux

Keynote Speaker: Former VP of Travelocity and Change Champion at GE and American Airlines

Al Comeaux Biography

Al Comeaux ignites new thinking when he speaks about leadership and change. Because he’s sat in our seat leading organizations during change—plus he’s authored what’s now considered one of The Best Change Management Books of All Time*—he’s that unique, sought-after speaker who understands us and finally explains change from our perspective.

More than 25 years ago Comeaux realized that something was wrong with how we think about and lead change. For example, we think we can change our organizations. (But organizations don’t change; people do.)

From his first failed change initiative in the late 1990s, he began studying scores of organizations going through change while also leading countless changes at the C-level inside companies large and small: an IPO, hostile takeover, leveraged buyout, globalization, technology launches, digital transformations, startups, CEO transitions and too many other changes to count.

The enormous task of leading change inside companies such as American Airlines, GE, Travelocity and Sabre brought him new and very different thinking on the topic of leadership and change. After decades in leadership roles, he’s made his passion for change personal by dedicating the last third of his career to sharing what he’s learned, hoping that his own children will have change-adept, adaptable companies to join when they enter the workforce in the next decade.

Nowadays, Comeaux is making the difference he set out to make: In addition to his book’s recognition, organizations of all sorts seek him out to speak on leadership, change and related topics. His keynotes bring fresh approaches and excitement about new ways to lead change. He weaves together science and research with fun and engaging stories that support his very different understanding about leading change—an understanding you need to have.

With two-thirds of change efforts failing, you owe it to your organization, your people, your career and legacy to get change right. Al would be honored to help you, your leadership team, partners, future leaders—anyone aspiring to lead—learn what it really (truly) takes to create lasting change. Let him make a difference for you—and for his kids’ generation.

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Contact a speaker booking agent to check availability on Al Comeaux and other top speakers and celebrities.

Al Comeaux Speaking Topics

The Change Paradox

Turns out, the skills that make us great as leaders every day—habits and thinking ingrained in us, traits that make us leaders from the start—these very same capabilities and conventions can make us terrible at leading change. It’s a mind-boggling paradox I’ve discovered that holds us back as change-leaders, and we need to understand and embrace it to drive lasting changes. Because change efforts, unlike everyday initiatives, depend so much on our people—the very folks who will carry the change on their backs, but only if they decide to—we need to challenge our habits and depart from familiar leadership approaches—sometimes leading in counterintuitive ways—lest we cripple our change efforts. In this lively, groundbreaking keynote I share powerful stories and lessons to ignite the imagination and bring this paradox to life, so we all recognize the changes needed in ourselves, and we grasp the habit-breaking mindset necessary if we intend to win at change.

Give Your Innovation a Runway

You’re about to launch a market-moving innovation, something that’s bound to give you an advantage. The catch: It requires change at your customers, distributors, franchisees, partners—the third parties in your value chain in between you and success. Their people—their workers—will carry this change on their backs, but only if they choose to. Are their leaders up to the task? This keynote is for the leaders at your partner organizations…the ones whose leadership approach can make or break your innovation’s success. Bring them in, help them understand the mindset that leads to innovation-ready change. In this keynote, I ignite your partners’ imagination, so they think the right way about leading change. It makes their businesses stronger, and this gives your innovation the runway needed for take-off.

Leading Change in the Age of AI

Global forces and technology like artificial intelligence are driving the need for change in our organizations…and the need for change only becomes greater, faster with each development. So, how do we take advantage of these technologies? How do we change our organizations to keep up with the demands they drive? Well, it turns out, technologies don’t drive change; people do. If we lose our people—the ones who must decide to adopt the change and carry it on their backs—we lose the change. In this keynote, I bring to life what’s needed to ready our people for lasting change: It’s about focusing on inputs instead of outcomes, walking-the-change-talk, listening and aligning before acting. It’s common sense, just not common practice…and I explain why, using science, great stories and examples from my three decades in corporate life, plus my 25-year journey studying change. After all, AI and other capabilities are incredibly important, but to seize their possibilities, we must first focus on things at home.

The Four Ways to Win at Change

Given the trillions wasted on failed change efforts each year, how must we as leaders go about change differently? What do leaders at companies that win at change do vs the unsuccessful among us? In this signature keynote, I offer an insider’s view—having led changes of all sorts at the C-level for two decades, in addition to a quarter century studying change at scores of companies—to share a brutal truth: Organizations don’t change. People do. It turns out, change is a decision made by every single person. As leaders we lose when trying to get our people to change; we win by getting our people to want to change. How? By getting our own hands dirty as leaders. Pulling our people through the change. Understanding the invaluable role that listening and modeling play. This keynote uses stories, science and humor to lay out how we as leaders can win our change efforts, and this sets us up for success as leaders overall.

Al Comeaux Videos

Al Comeaux Highlight Reel
Al Comeaux - Full Speaker Reel: "Winning at Change"
Al Comeaux - "Winning at Change"

How do I book Al Comeaux to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Al Comeaux for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Al Comeaux, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Al Comeaux or any other speaker of your choice.

How much does it cost to book Al Comeaux for a speaking engagement?

Speaking fees for Al Comeaux, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Al Comeaux are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Al Comeaux, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Al Comeaux speak about?

Al Comeaux is a keynote speaker and industry expert who speaks on a wide range of topics such as Change Management, Artificial Intelligence, Human Resources, Corporate Culture, Future of Work, Futurism, Customer Experience, Strategic Leadership and Corporate Strategy.

Where does Al Comeaux travel from?

Al Comeaux generally travels from Fort Worth, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Al Comeaux?

AAE Speakers Bureau has successfully secured keynote speakers like Al Comeaux for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Al Comeaux for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Al Comeaux or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Al Comeaux is a keynote speaker and industry expert who speaks on a wide range of topics including Change Management, Artificial Intelligence and Human Resources. The estimated speaking fee range to book Al Comeaux for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. Al Comeaux generally travels from Fort Worth, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Horst Schulze, Tom Koulopoulos and Alex Goryachev. Contact All American Speakers for ratings, reviews, videos and information on scheduling Al Comeaux for an upcoming event.

Speaker profile last updated by AAE Talent Team on 25/08/2025.

Al Comeaux Speaking Topics

  • The Change Paradox

    Turns out, the skills that make us great as leaders every day—habits and thinking ingrained in us, traits that make us leaders from the start—these very same capabilities and conventions can make us terrible at leading change. It’s a mind-boggling paradox I’ve discovered that holds us back as change-leaders, and we need to understand and embrace it to drive lasting changes. Because change efforts, unlike everyday initiatives, depend so much on our people—the very folks who will carry the change on their backs, but only if they decide to—we need to challenge our habits and depart from familiar leadership approaches—sometimes leading in counterintuitive ways—lest we cripple our change efforts. In this lively, groundbreaking keynote I share powerful stories and lessons to ignite the imagination and bring this paradox to life, so we all recognize the changes needed in ourselves, and we grasp the habit-breaking mindset necessary if we intend to win at change.

  • Give Your Innovation a Runway

    You’re about to launch a market-moving innovation, something that’s bound to give you an advantage. The catch: It requires change at your customers, distributors, franchisees, partners—the third parties in your value chain in between you and success. Their people—their workers—will carry this change on their backs, but only if they choose to. Are their leaders up to the task? This keynote is for the leaders at your partner organizations…the ones whose leadership approach can make or break your innovation’s success. Bring them in, help them understand the mindset that leads to innovation-ready change. In this keynote, I ignite your partners’ imagination, so they think the right way about leading change. It makes their businesses stronger, and this gives your innovation the runway needed for take-off.

  • Leading Change in the Age of AI

    Global forces and technology like artificial intelligence are driving the need for change in our organizations…and the need for change only becomes greater, faster with each development. So, how do we take advantage of these technologies? How do we change our organizations to keep up with the demands they drive? Well, it turns out, technologies don’t drive change; people do. If we lose our people—the ones who must decide to adopt the change and carry it on their backs—we lose the change. In this keynote, I bring to life what’s needed to ready our people for lasting change: It’s about focusing on inputs instead of outcomes, walking-the-change-talk, listening and aligning before acting. It’s common sense, just not common practice…and I explain why, using science, great stories and examples from my three decades in corporate life, plus my 25-year journey studying change. After all, AI and other capabilities are incredibly important, but to seize their possibilities, we must first focus on things at home.

  • The Four Ways to Win at Change

    Given the trillions wasted on failed change efforts each year, how must we as leaders go about change differently? What do leaders at companies that win at change do vs the unsuccessful among us? In this signature keynote, I offer an insider’s view—having led changes of all sorts at the C-level for two decades, in addition to a quarter century studying change at scores of companies—to share a brutal truth: Organizations don’t change. People do. It turns out, change is a decision made by every single person. As leaders we lose when trying to get our people to change; we win by getting our people to want to change. How? By getting our own hands dirty as leaders. Pulling our people through the change. Understanding the invaluable role that listening and modeling play. This keynote uses stories, science and humor to lay out how we as leaders can win our change efforts, and this sets us up for success as leaders overall.

Al Comeaux Videos

Al Comeaux Highlight Reel
Al Comeaux - Full Speaker Reel: "Winning at Change"
Al Comeaux - "Winning at Change"
  • How do I book Al Comeaux to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Al Comeaux for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Al Comeaux, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Al Comeaux or any other speaker of your choice.
  • How much does it cost to book Al Comeaux for a speaking engagement?

    Speaking fees for Al Comeaux, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Al Comeaux are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Al Comeaux, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Al Comeaux speak about?

    Al Comeaux is a keynote speaker and industry expert who speaks on a wide range of topics such as Change Management, Artificial Intelligence, Human Resources, Corporate Culture, Future of Work, Futurism, Customer Experience, Strategic Leadership and Corporate Strategy.
  • Where does Al Comeaux travel from?

    Al Comeaux generally travels from Fort Worth, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Al Comeaux?

    AAE Speakers Bureau has successfully secured keynote speakers like Al Comeaux for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Al Comeaux for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Al Comeaux or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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