Sam Geist

Sam Geist

Keynote Speaker: Business Management Expert, Consultant & Bestselling Author

Sam Geist Biography

Sam Geist is a business management expert and best-selling author who has made significant strides as a professional speaker, consultant, and facilitator. Over the past 15 years, he has engaged with various organizations across North and South America, and Europe, imparting knowledge on pivotal business concepts. According to Geist, "As a speaker and facilitator, my role is to motivate, to stimulate, to challenge, to ask questions, to search for answers. I always ask, 'Why should someone do business with you rather than someone else?' It's the toughest question I know. One that every organization must ask every day—and must answer honestly."

In the competitive realm of business, Geist underscores the necessity for organizations to scrutinize their unique qualities that set them apart from the competition. He believes that it is not merely about quality, service, and operations; rather, it's about how these elements are integrated and leveraged to be perceived as distinct, special, and superior. Geist asserts, "Questions inspire thought and answers motivate action."

Drawing from his extensive background as the former owner/operator of a $40 million, 15-store national sporting goods chain in Canada and as president of a full-service marketing and consulting firm, Geist tailors his motivational seminars, training sessions, and interactive workshops. His programs are rich with actionable insights, focusing on business strategy, leadership, customer service, the evolving marketplace, and optimizing staff productivity. Participants invariably leave his sessions more knowledgeable, invigorated, and, crucially, prepared to translate strategic thinking into strategic doing.

Geist has authored several influential books including "Execute…or Be Executed," "Why Should Someone Do Business With You...Rather Than Someone Else?," and "Would You Work for You?" In these works, he explores essential themes such as strategic execution, self-leadership, and the power of differentiation in the business landscape. Through his talks like "Frontline = Bottomline" and "Execute or Be Executed," he provides pragmatic strategies and stresses the importance of execution in business, emphasizing that the role of employees is central to driving an organization forward under effective leadership.

Contact a speaker booking agent to check availability on Sam Geist and other top speakers and celebrities.

Sam Geist Speaking Topics

Would You Work For You?: Tactics To Become a Company of Leaders

Whether you lead many, lead few or lead only yourself, effective leadership is necessary for both personal and business success. The challenge to lead well—very well has never been greater. A positive answer to "would you work for you?" has never been more vital.

This fast-paced program focuses on the tenets of leadership, concentrating on increasing participants' effectiveness in their role. Specifically the program highlights three tough challenges faced by leaders:

-Uncertain marketplace forces -Today’s staff demands -New leadership expectations

In this program, Sam Geist encourages participants to look in the mirror and be accountable for who they see there. Once participants really see themselves, they are able to make the changes necessary to be the leader they would like to work for. Participants leave with a renewed vision, viable ideas and adaptable strategies to enable an affirmative answer to, "would you work for you?"

Execute....Or Be Executed: Tactics to Move Strategic Thinking Into Strategic Doing

This program is a wake-up call to the vital issue in business today: a failure to execute.

We talk about what we’re going to do—but talk doesn’t move ideas. When Sam asks marketers for their biggest challenge, most reply it is the struggle to move strategy to reality. When he asks, “how would you rate yourself (on a scale of 1 to 10) on implementing your strategy?”—he discovers that the average rating is 6.2. The fact is in today’s marketplace 6.2 just doesn’t cut it.

Recognizing the huge gap between talk and action, Sam focuses on the premise that what drives business today is execution.

He helps participants move their knowledge to action. He assists them develop a personal step-by-step approach that enables them to implement their strategies successfully into their everyday work lives.

How-to execute questions such as the following, are answered:

What steps need to be taken?… how to engage everyone in the execution process… what particular skills are needed… how to best use available resources… how to maximize the use of technology… and many, many more.

The complete execution process is detailed. All perspectives are discussed from the customer to the organization, from the distribution channel to current technology.

Why Should Someone Do Business With You . . . Rather Than Someone Else?: Tactics to Get and Keep Customers

"The purpose of every business, large and small, is to get and keep customers. To do it well. It is the ongoing responsibility of everyone in the organization to ask the questions and to find the answers to determine 'why someone should do business with them . . . rather than someone else'.

Every business must ensure those answers are clearly evident to their customers to ensure customer loyalty and their own business longevity. After all, a business without customers . . . isn't.”

This most-requested, fast-paced program encourages participation. Facts are presented. Questions are asked. Specific "action" techniques, strategies and relevant examples are discussed. Throughout the program participants are encouraged to search for new viewpoints, discover new possibilities, offer up their ideas and find appropriate answers to "must-ask" questions—in order to capitalize on their business opportunities.

Take Action! It Matters: Doing Nothing Is Making a Choice

As marketers we decide by our action or inaction what our future will hold. Quite simply if we do nothing, we are making a choice. Doing nothing is scary stuff. Taking action is absolutely necessary stuff. It’s the growth engine of your business. Taking action matters to all of us.

This new program focuses on all the components involved in taking action!

-Sam highlights the causes of inaction, the how-to’s of taking action effectively -He outlines the consequences of doing nothing, the rewards of taking action. -He explains why taking action really matters today ... and will matter tomorrow. -He discusses effective how-to’s to initiate companywide action by all staff.

By the conclusion of the program participants will have had the opportunity to develop engagement strategies; understand why an accountable attitude matters; discover 18 extra minutes of productivity in their day and recognize the rewards to be found by taking action in a timely manner whether you are an organization of one or one thousand.

The Need for Differentiation: Service, Operations and Staff

Sam Geist Videos

Sam Geist Speaks on Execution

How do I book Sam Geist to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Sam Geist for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sam Geist, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sam Geist or any other speaker of your choice.

How much does it cost to book Sam Geist for a speaking engagement?

Speaking fees for Sam Geist, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Sam Geist, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Sam Geist speak about?

Sam Geist is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Change Management, Customer Experience, Personal Growth, Business Authors, Business Leadership, Retail, Human Resources, Teamwork & Teambuilding, Marketing, Business Growth, Innovation, Peak Performance, Business Coaching, Motivational, Entrepreneurship, Inspirational, Leadership and Strategic Leadership.

Where does Sam Geist travel from?

Sam Geist generally travels from Toronto, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Sam Geist?

AAE Speakers Bureau has successfully secured keynote speakers like Sam Geist for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sam Geist for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sam Geist or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Sam Geist is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Change Management. The estimated speaking fee range to book Sam Geist for live events is $10,000 - $20,000. Please contact us for virtual event fees. Sam Geist generally travels from Toronto, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mark C. Thompson, Tim Sanders and David Goldsmith. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sam Geist for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

Sam Geist Speaking Topics

  • Would You Work For You?: Tactics To Become a Company of Leaders

    Whether you lead many, lead few or lead only yourself, effective leadership is necessary for both personal and business success. The challenge to lead well—very well has never been greater. A positive answer to "would you work for you?" has never been more vital.

    This fast-paced program focuses on the tenets of leadership, concentrating on increasing participants' effectiveness in their role. Specifically the program highlights three tough challenges faced by leaders:

    -Uncertain marketplace forces -Today’s staff demands -New leadership expectations

    In this program, Sam Geist encourages participants to look in the mirror and be accountable for who they see there. Once participants really see themselves, they are able to make the changes necessary to be the leader they would like to work for. Participants leave with a renewed vision, viable ideas and adaptable strategies to enable an affirmative answer to, "would you work for you?"

  • Execute....Or Be Executed: Tactics to Move Strategic Thinking Into Strategic Doing

    This program is a wake-up call to the vital issue in business today: a failure to execute.

    We talk about what we’re going to do—but talk doesn’t move ideas. When Sam asks marketers for their biggest challenge, most reply it is the struggle to move strategy to reality. When he asks, “how would you rate yourself (on a scale of 1 to 10) on implementing your strategy?”—he discovers that the average rating is 6.2. The fact is in today’s marketplace 6.2 just doesn’t cut it.

    Recognizing the huge gap between talk and action, Sam focuses on the premise that what drives business today is execution.

    He helps participants move their knowledge to action. He assists them develop a personal step-by-step approach that enables them to implement their strategies successfully into their everyday work lives.

    How-to execute questions such as the following, are answered:

    What steps need to be taken?… how to engage everyone in the execution process… what particular skills are needed… how to best use available resources… how to maximize the use of technology… and many, many more.

    The complete execution process is detailed. All perspectives are discussed from the customer to the organization, from the distribution channel to current technology.

  • Why Should Someone Do Business With You . . . Rather Than Someone Else?: Tactics to Get and Keep Customers

    "The purpose of every business, large and small, is to get and keep customers. To do it well. It is the ongoing responsibility of everyone in the organization to ask the questions and to find the answers to determine 'why someone should do business with them . . . rather than someone else'.

    Every business must ensure those answers are clearly evident to their customers to ensure customer loyalty and their own business longevity. After all, a business without customers . . . isn't.”

    This most-requested, fast-paced program encourages participation. Facts are presented. Questions are asked. Specific "action" techniques, strategies and relevant examples are discussed. Throughout the program participants are encouraged to search for new viewpoints, discover new possibilities, offer up their ideas and find appropriate answers to "must-ask" questions—in order to capitalize on their business opportunities.

  • Take Action! It Matters: Doing Nothing Is Making a Choice

    As marketers we decide by our action or inaction what our future will hold. Quite simply if we do nothing, we are making a choice. Doing nothing is scary stuff. Taking action is absolutely necessary stuff. It’s the growth engine of your business. Taking action matters to all of us.

    This new program focuses on all the components involved in taking action!

    -Sam highlights the causes of inaction, the how-to’s of taking action effectively -He outlines the consequences of doing nothing, the rewards of taking action. -He explains why taking action really matters today ... and will matter tomorrow. -He discusses effective how-to’s to initiate companywide action by all staff.

    By the conclusion of the program participants will have had the opportunity to develop engagement strategies; understand why an accountable attitude matters; discover 18 extra minutes of productivity in their day and recognize the rewards to be found by taking action in a timely manner whether you are an organization of one or one thousand.

  • The Need for Differentiation: Service, Operations and Staff

Sam Geist Videos

Sam Geist Speaks on Execution
  • How do I book Sam Geist to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sam Geist for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sam Geist, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sam Geist or any other speaker of your choice.
  • How much does it cost to book Sam Geist for a speaking engagement?

    Speaking fees for Sam Geist, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Sam Geist, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Sam Geist speak about?

  • Where does Sam Geist travel from?

    Sam Geist generally travels from Toronto, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Sam Geist?

    AAE Speakers Bureau has successfully secured keynote speakers like Sam Geist for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sam Geist for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sam Geist or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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