To achieve true digital health transformation, stakeholders across the digital health ecosystem must adopt a posture of curiosity, wonderment, passion, and healthy skepticism to disrupt current norms of care in favor of those that are truly game changers. Astute healthcare organizations have adopted a culture that supports innovation from the “bedside to the boardroom,” synthesizing the experiences gained throughout the patient journey into meaningful and lasting transformation. To ensure that patient-centric care is focused on quality outcomes, and ease of access for all, care delivery must harness the power of innovation, leveraging and responding to market forces that are influencing how we innovate.
Learning Objective #1: Receive a high-level overview of the positive impact that digital health start-ups are making in today’s healthcare environment
Learning Objective #2: Identify the macro trends affecting the adoption of new technology in healthcare
Learning Objective #3: Identify ways to begin one’s own journey of disrupting and improving care delivery
This session identifies blind spots and how to avoid the most common pitfalls of starting a digital health company. Having spent time with founders, VC companies, and most importantly, prospective digital health startups, patterns have emerged regarding those startups that are successful and those that die an often slow and painful death. While not a recipe for guaranteed success, having a guidebook of sorts can help navigate the perils associated with building a digital health company and can very likely improve the odds of success.
The session goes through the typical life cycle of an early-stage company, from ideation to the first few customer deals, and highlight best practices for tackling the challenges at each stage including:
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