• How to balance corporate brand and local/relationship manager efforts.
• Regulatory considerations, such as FINRA/SEC for financial services.
II. Digital and Social Selling (Sales Effectiveness) during a pandemic– how to keep your sales reps producing and successful when golf outings, fancy dinners, and in-person meetings must be indefinitely postponed:
• How to leverage LinkedIn and other social media for prospecting, nurturing customer relationships as well as retention and relationship growth
• How to establish expert credibility and convey empathy over digital channels
• Why this is a critical time for building customer trust which will last a lifetime
III. How to build employee engagement virtually during the pandemic and post-pandemic Special support needed for single parents and dual-working parents of young children
• How managers must manage differently than before
• Setting boundaries, management team role modeling behaviors, no weekends/nights, virtual coffees, creating structures for more frequent and more personal interaction moments
• How Recruiting needs to adapt to a virtual environment of no in-person interviews or candidate dinners
• How to think about returning to work
Every day, a billion people share the most important moments of their lives on social media, from new jobs to newborns -- and everything in between. Your own social networks are full of these “social signals” and your competitors are acting on this information in real time. The days of cold outreach are over-- today's savvy agents leverage these real-time insights to get smart about whom to reach out to, when to reach out, and what to say as well as to build deep lasting relationships that result in renewal, upsell, and referrals. Bestselling author, social media expert and Silicon Valley tech CEO Clara Shih will walk through how to succeed in today's radically different selling environment.
Scholastic - Mar 25 2024
When US tech entrepreneurs Clara Shih Chong-wai first set up her social media marketing company Hearsay Social, people would often mistake her as her partner’s secretary. With 22 markets under her belt – Hong Kong being the latest addition – she has now shown how women can overcome all odds and run successful ventures.
We’re excited to share that our CEO and founder, Clara Shih, was named this week to Investment Advisor’s prestigious 2016 IA 25 list of the most influential people in the financial services industry.
Hearsay Social CEO and founder Clara Shih (@ClaraShih) will join Adam Nash (@AdamNash), president/CEO of Wealthfront; Sallie Krawcheck (@SallieKrawcheck), CEO/co-founder of Ellevest; and Aydin Senkut (@ASenkut), founder/managing director of Felicis Ventures, for a lively discussion on the impact of artificial intelligence at 2016 Fortune Brainstorm Tech (@BrainstormTech) this week in Aspen, Colo.
Tech Apr 26, 2016 @ 05:00 AM views The Little Black Book of Billionaire Secrets ... In her new book, Silicon Valley entrepreneur and founder Clara Shih says ... and Hearsay Social founder Clara Shih says every employee — in every industry ...
"The Social Business Imperative" written by Hearsay Social CEO Clara Shih. ... Image Credit: The Social Business Imperative, Pearson Education Inc., 2016.
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