Roger Martin

Roger Martin

Keynote Speaker: Strategy Advisor, Global Business Thinker & Author

Roger Martin Biography

Roger Martin is a trusted strategy advisor to the CEOs of companies worldwide, including Procter & Gamble, Lego, and Ford. An accomplished writer, he has authored several business books, including "The Opposable Mind," "The Design of Business," and "Canada: What It Is, What It Can Be." He is also the co-author of the book "Playing to Win" with A.G. Lafley. In 2017, Martin was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers. He continued to influence the business world, and in 2019, Thinkers50 ranked him the second most influential management thinker globally.

Martin is a Professor Emeritus at the Rotman School of Management at the University of Toronto, where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019, and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants. He has been recognized as one of the field's most important thinkers by several business publications.

His most recent work and research on integrative thinking, business design, and corporate responsibility have made significant contributions to the business community. Martin has argued for an overhaul in how we evaluate the success of companies, advocating for a shift in focus from the stock market. His viewpoints and insights are regularly shared in Businessweek's Innovation and Design Channel, the Washington Post's On Leadership blog, and the Financial Times' Judgement Call column.

Outside of his academic and writing career, Martin has served on several boards, including Thomson Reuters Corporation and Tennis Canada. He has also been appointed to the Order of Canada. Martin received his BA from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981. His wealth of knowledge, experience, and insight make him an influential figure in the business world and a sought-after speaker and advisor.

Contact a speaker booking agent to check availability on Roger Martin and other top speakers and celebrities.

Roger Martin Speaking Topics

Play to Win: Improve the Architecture of Your Strategic Choices

Roger Martin is devoted to helping senior management teams improve the architecture of their strategy choices. They often find themselves struggling to determine what choices really need to be tackled to advance the cause of their organizations. And when they tackle whatever choices they think important, they tend to struggle to make the choices and even more to see those choices convert to action. As a result, there is perceived to be a crisis of "implementation" in organizations. Martin sees the problem as one of how strategic choices are made. In this talk, he shares his process of Strategic Choice Structuring, designed to help management teams focus on high-value choices, making inspired choices, and making them in a way that leads to productive action. It is a process used by major companies like Procter & Gamble and Dun & Bradstreet.

Martin also shares five essential strategic choices that will move your company ahead of your competitors: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

Roger Martin Videos

A Plan Is Not a Strategy - YouTube
Roger L. Martin: "When More is Not Better"
Roger Martin | When More Is Not Better | Talks at Google - YouTube

How do I book Roger Martin to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Roger Martin for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Roger Martin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Roger Martin or any other speaker of your choice.

How much does it cost to book Roger Martin for a speaking engagement?

Speaking fees for Roger Martin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Roger Martin are $100,000 - $200,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire Roger Martin, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Roger Martin speak about?

Roger Martin is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Human Resources, Business Leadership, Ethics & Integrity, Peak Performance, Technology, Art & Design, Architecture, Entrepreneurship, Social Entrepreneurship, World Affairs, Change Management, Creativity, Strategic Leadership, Corporate Strategy, Innovation, Environment, Sustainability, Author, Education, Leadership, Economy, Thought Leadership, Disruptive Thinking and ESG.

Where does Roger Martin travel from?

Roger Martin generally travels from Fort Lauderdale, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Roger Martin?

AAE Speakers Bureau has successfully secured keynote speakers like Roger Martin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Roger Martin for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Roger Martin or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Roger Martin is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Human Resources and Business Leadership. The estimated speaking fee range to book Roger Martin for live events is $100,000 - $200,000, and for virtual events $30,000 - $50,000. Roger Martin generally travels from Fort Lauderdale, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Patrick Lencioni and Richard Florida. Contact All American Speakers for ratings, reviews, videos and information on scheduling Roger Martin for an upcoming event.

Speaker profile last updated by AAE Talent Team on 07/01/2026.

Roger Martin Speaking Topics

  • Play to Win: Improve the Architecture of Your Strategic Choices

    Roger Martin is devoted to helping senior management teams improve the architecture of their strategy choices. They often find themselves struggling to determine what choices really need to be tackled to advance the cause of their organizations. And when they tackle whatever choices they think important, they tend to struggle to make the choices and even more to see those choices convert to action. As a result, there is perceived to be a crisis of "implementation" in organizations. Martin sees the problem as one of how strategic choices are made. In this talk, he shares his process of Strategic Choice Structuring, designed to help management teams focus on high-value choices, making inspired choices, and making them in a way that leads to productive action. It is a process used by major companies like Procter & Gamble and Dun & Bradstreet.

    Martin also shares five essential strategic choices that will move your company ahead of your competitors: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

Roger Martin Videos

A Plan Is Not a Strategy - YouTube
Roger L. Martin: "When More is Not Better"
Roger Martin | When More Is Not Better | Talks at Google - YouTube
When More Is Not Better: Overcoming America's Obsession with ...
Strategyzer Webinar with Roger Martin: Making Better Choices In ...

Roger Martin News

  • Taking Innovation Outcomes to the Next Level — An Interview With Roger Martin

    In many markets, innovation is less an impetus for growth and more of an imperative for survival. However, in surveys of senior management, innovation is often cited as the business process with the biggest gap between expectations and actual performance. Why is this? More importantly, what can be done about it? To answer this question (and others), we turn to Roger Martin, father of "integrative thinking", a strategic business methology that facilitates long-term competitive advantage

  • How do I book Roger Martin to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Roger Martin for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Roger Martin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Roger Martin or any other speaker of your choice.
  • How much does it cost to book Roger Martin for a speaking engagement?

    Speaking fees for Roger Martin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Roger Martin are $100,000 - $200,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire Roger Martin, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Roger Martin speak about?

  • Where does Roger Martin travel from?

    Roger Martin generally travels from Fort Lauderdale, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Roger Martin?

    AAE Speakers Bureau has successfully secured keynote speakers like Roger Martin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Roger Martin for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Roger Martin or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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