Rita Moreno Biography

Rita Moreno is one of the very few performers to win an Oscar, an Emmy, a Tony and a Grammy, thus becoming an EGOT. She was born Rosita Dolores Alverío in the hospital in Humacao, Puerto Rico on December 11, 1931, to seamstress Rosa María (Marcano) and farmer Francisco José "Paco" Alverío. Her mother moved to New York City in 1937, taking Rita with her while leaving her reportedly unfaithful husband and Rita's younger brother behind. Rita's professional career began before she reached adolescence.

At age 11, she landed her first movie experience, dubbing Spanish-language versions of US films. Less than a month before her 14th birthday on November 22, 1945, she made her Broadway debut in the play "Skydrift" at the Belasco Theatre, co-starring with Arthur Keegan and a young Eli Wallach. Although she would not appear again on Broadway for almost two decades, Rita Moreno, as she was billed in the play, had arrived professionally. She appeared in Father Knows Best, Singin' in the Rain, and The King and I.

Director Robert Wise, who was chosen to co-direct "West Side Story," cast Moreno as "Anita", the Puerto Rican girlfriend of Sharks' leader Bernardo, whose sister Maria is the piece's Juliet. She then had a break from working until she had a career renaissance in her roles in Carnal Knowledge and "The Electric Company."

Moreno won a 1972 Grammy Award for her contribution to "The Electric Company"'s soundtrack album, following it up three years later with a Tony Award as Best Featured Actress in a Musical for "The Ritz." She then won Emmy Awards for "The Muppet Show" and "The Rockford Files."

Moreno also wrote "Rita Moreno: A Memoir" in 2014. In this New York Times bestselling memoir, she shares her remarkable journey from a young girl with simple beginnings in Puerto Rico to Hollywood legend—and one of the few performers, and the only Hispanic, to win an Oscar, Grammy, Tony and two Emmys.

She is currently portraying the role of the matriarch Lydia Margarita del Carmen Inclán Maribona Leyte-Vidal de Riera in the 2017 remake of One Day at a Time.

In 2019 she was awarded the Peabody Career Achievement Award.

She has continued to work steadily on screen (both large and small) and on stage, solidifying her reputation as a national treasure, a status that was officially ratified with the award of the Presidential Medal of Freedom by President George W. Bush in June 2004. She also won the 2013 SAG Life Achievement Award.

Contact a speaker booking agent to check availability on Rita Moreno and other top speakers and celebrities.

Rita Moreno Videos

Rita Moreno's Oscar Speech Do-Over
Rita Moreno's Oscar Speech Do-Over
'West Side Story' Star Rita Moreno Talks About Her Life And Legacy
'West Side Story' Star Rita Moreno Talks About Her Life And Legacy
Rita Moreno | Berklee Commencement Address 2016
Rita Moreno | Berklee Commencement Address 2016

How to book Rita Moreno?

Our booking agents have successfully helped clients around the world secure talent like Rita Moreno for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Rita Moreno, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rita Moreno or any other celebrity of your choice.

How much does it cost to book Rita Moreno?

Booking fees for Rita Moreno, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rita Moreno, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Rita Moreno?

All American Entertainment has successfully secured celebrity talent like Rita Moreno for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rita Moreno for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rita Moreno or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rita Moreno or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Rita Moreno is a keynote speaker and industry expert who speaks on a wide range of topics including Hispanic Heritage, Health and Women. The estimated speaking fee range to book Rita Moreno for live events is $30,000 - $50,000, and for virtual events $30,000 - $50,000. Rita Moreno generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joan Lunden, Diane Guerrero and J.R. Martinez. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rita Moreno for an upcoming event.

Rita Moreno Videos

Rita Moreno's Oscar Speech Do-Over
Rita Moreno's Oscar Speech Do-Over
'West Side Story' Star Rita Moreno Talks About Her Life And Legacy
'West Side Story' Star Rita Moreno Talks About Her Life And Legacy
Rita Moreno | Berklee Commencement Address 2016
Rita Moreno | Berklee Commencement Address 2016
Rita Moreno Acts Out Own Career in 'Life Without Makeup'
Rita Moreno Acts Out Own Career in 'Life Without Makeup'

Rita Moreno Speaking Topics

  • A History of the Arts in Film, TV & Theatre

  • My Life with Words & Music

  • The Lively Arts: Film Television and Theater - Past, Present and Possibilities

  • The Value of Diversity to our Culture

  • Getting Older Without Getting Old

Rita Moreno News

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