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Magic Johnson

Magic Johnson

Keynote Speaker: Basketball Hall of Famer, Entrepreneur, Philanthropist & Motivational Speaker

Magic Johnson Biography

Earvin "Magic" Johnson Jr. is an American former professional basketball player and former president of basketball operations of the Los Angeles Lakers of the National Basketball Association (NBA). Often regarded as the best point guard of all time, Johnson played 13 seasons for the Lakers and was honored as one of the 50 Greatest Players in NBA History in 1996. After winning championships in high school and college, Johnson was selected first overall in the 1979 NBA draft by the Lakers. He won a championship and an NBA Finals Most Valuable Player Award in his rookie season, and won four more championships with the Lakers during the 1980s. Johnson retired abruptly in 1991 after announcing that he had contracted HIV, but returned to play in the 1992 All-Star Game, winning the All-Star MVP Award. After protests from his fellow players, he retired again for four years, but returned in 1996, at age 36, to play 32 games for the Lakers before retiring for the third and final time.

Johnson's career achievements include three NBA MVP Awards, nine NBA Finals appearances, twelve All-Star games, and ten All-NBA First and Second Team nominations. He led the league in regular season assists four times, and is the NBA's all-time leader in average assists per game, at 11.2. Johnson was a member of the 1992 United States men's Olympic basketball team ("The Dream Team"), which won the Olympic gold medal in 1992. After leaving the NBA in 1992, Johnson formed the Magic Johnson All-Stars, a barnstorming team that traveled around the world playing exhibition games.

Johnson became a two-time inductee into the Naismith Memorial Basketball Hall of Fame—being enshrined in 2002 for his individual career, and again in 2010 as a member of the "Dream Team". His friendship and rivalry with Boston Celtics star Larry Bird, whom he faced in the 1979 NCAA finals and three NBA championship series, are well documented.

Since his retirement, Johnson has been an advocate for HIV/AIDS prevention and safe sex, as well as an entrepreneur, philanthropist, broadcaster and motivational speaker. His public announcement of his HIV-positive status in 1991 helped dispel the stereotype, still widely held at the time, that HIV was a "gay disease" that heterosexuals need not worry about; his bravery in making this announcement was widely commended. Named by Ebony magazine as one of America's most influential black businessmen in 2009, Johnson has numerous business interests, and was a part-owner of the Lakers for several years. Johnson also is part of a group of investors that purchased the Los Angeles Dodgers in 2012 and the Los Angeles Sparks in 2014. During Johnson's ownership of both teams, the Sparks won the 2016 WNBA championship, and the Dodgers won the 2020 World Series championship. Combining his playing career and sports ownership career, Johnson has 10 NBA championships, five each as a player and later as a minority-owner of the Lakers.

Contact a speaker booking agent to check availability on Magic Johnson and other top speakers and celebrities.

Magic Johnson Speaking Topics

The Magic of Creating Meaningful Consumer Experiences

NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

My Life: An Evening with Magic Johnson

HIV Survivor

Basketball Legend

Magic Johnson Videos

Magic Johnson's practical advice for small businesses
Magic Johnson Credits Larry Bird for Making Each Other Better
Evolve 2019: Magic Johnson

How to book Magic Johnson?

Our booking agents have successfully helped clients around the world secure talent like Magic Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Magic Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Magic Johnson or any other celebrity of your choice.

How much does it cost to book Magic Johnson?

Booking fees for Magic Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Magic Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Magic Johnson?

All American Entertainment has successfully secured celebrity talent like Magic Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Magic Johnson for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Magic Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Magic Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Magic Johnson is a keynote speaker and industry expert who speaks on a wide range of topics including Basketball, Business and Inspirational. The estimated speaking fee range to book Magic Johnson for live events is $100,000 - $200,000, and for virtual events $50,000 - $100,000. Magic Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Marc Randolph and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Magic Johnson for an upcoming event.

Magic Johnson Speaking Topics

  • The Magic of Creating Meaningful Consumer Experiences

    NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

  • My Life: An Evening with Magic Johnson

  • HIV Survivor

  • Basketball Legend

Magic Johnson Videos

Magic Johnson's practical advice for small businesses
Magic Johnson Credits Larry Bird for Making Each Other Better
Evolve 2019: Magic Johnson
Earvin "Magic" Johnson: Understand Your Customers and Over-Deliver

Magic Johnson Reviews

  • TIAA - Mar 28 2022

  • This is the second year we have worked with All American Entertainment and we have enjoyed the process both times. The speakers are always wonderful and add a lot of value to our conference. Katie is great to work with, she gives relevant suggestions when we are searching for our next keynote (Magic was one she added to our list) and makes the proposal process easy. Edie was a wonderful contact throughout the year. She always answers our questions extremely fast, and we felt prepared to work with the speaker when the conference came around.
    MINDBODY, Inc. - Oct 06 2017

  • The Php Agency - Feb 03 2017

  • “Magic was amazing, inspirational, memorable, and just plain fun. What a great guy! Truly magical! He made our event. Thank you!”
    Telogis - Nov 13 2014

Magic Johnson News

How to book Magic Johnson?

Our booking agents have successfully helped clients around the world secure talent like Magic Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Magic Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Magic Johnson or any other celebrity of your choice.

How much does it cost to book Magic Johnson?

Booking fees for Magic Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Magic Johnson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Magic Johnson?

All American Entertainment has successfully secured celebrity talent like Magic Johnson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Magic Johnson for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Magic Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Magic Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Magic Johnson is a keynote speaker and industry expert who speaks on a wide range of topics including Basketball, Business and Inspirational. The estimated speaking fee range to book Magic Johnson for live events is $100,000 - $200,000, and for virtual events $50,000 - $100,000. Magic Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Marc Randolph and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Magic Johnson for an upcoming event.

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MAGIC JOHNSON

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

The 2022 Speaking Industry Benchmark Report