Larry Broughton

Larry Broughton

Keynote Speaker: Award-Winning Serial Entrepreneur, CEO, Bestselling Author & Former Special Forces Operator

Larry Broughton Biography

Former Green Beret and #1 bestselling author, Larry Broughton, is an award-winning entrepreneur & CEO, and international keynote speaker. As a former U.S. Army Staff Sergeant, serving 8 years on Special Forces A-Teams, Broughton has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success. CBS News has called Broughton “the nation’s foremost expert on leadership and entrepreneurship" and LA Weekly has named him among their Top 10 Speakers in North America.

He is an experienced leader in the boutique hotel industry, and highly sought-after mentor and coach for entrepreneurs, leaders, and high achievers. Broughton has received several business awards, including Ernst & Young’s Entrepreneur of the Year®, the National Veteran-Owned Business Association’s Vetrepreneur® of the Year, Coastline Foundation’s Visionary of the Year, Passkeys Foundation’s National Business Leader of Integrity, and his firm was awarded HSMAI’s Best of the Best Hotel Management Company of the Year and has also been included on Entrepreneur Magazine’s Hot 500 List of Fastest Growing Private Companies.

Broughton has authored several articles and books on leadership, team building and entrepreneurial significance, including his Amazon #1 bestseller, “VICTORY: 7 Revolutionary Strategies for Entrepreneurs,” as well as “FLASHPOINTS for Achievers.” His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he’s been a guest on news and TV programs on every major network, including multiple appearances on CNBC’s “The Big Idea with Donny Deutsch,” MSNBC’s “Your Business with JJ Ramberg,” and Travel Channel’s hit show, “Hotel Impossible.”

He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, and overcoming fear and failure to Fortune 100 firms including Walmart and Toyota, universities, non-profits, medical facilities, and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff.

Broughton has attended the Executive Program at prestigious Stanford University; studied Russian at the world-renowned Defense Language Institute; and Political Science at the University of California, Santa Barbara.

Contact a speaker booking agent to check availability on Larry Broughton and other top speakers and celebrities.

Larry Broughton Speaking Topics

F* WORDS FOR LEADERSHIP & LIFE

Emotional barriers of fear and failure are part of every leader and high-achiever’s journey. Larry Broughton shares inspiring stories and practical tips to move audiences closer to their fullest potential and overcome any obstacle.

Audience Members Will Learn:

  • How to break through barriers of FEAR, FAILURE, and other F* Words that shackle them to mediocrity
  • A new approach to overcoming adversity
  • The keys of loving a more productive, high-impact and significant life

FIVE SPECIAL OPS STRATEGIES TO BUILD ELITE TEAMS

Based on his background serving on A-Teams in the U.S. Army's elite Green Berets and his entrepreneurial experience building teams that outmaneuver and outperform larger, better-funded organizations, Larry Broughton discusses the ideal profile of effective teams and offers tools, techniques, and resources to create and motivate teams to greatness.

Audience Members Will Learn:

  • Strategies to attract the top performers in their field while reducing recruitment costs
  • How to eliminate water cooler complaining and understand their team's needs and wants
  • Practical tips to foster loyalty, creativity, and a never-surrender spirit in their team

NAVIGATING CHANGE & UNCERTAINTY

Change happens when the cost of the status quo is greater than the risk of change. In business, leadership, and life, change is the one constant, yet scares and paralyzes most leaders and team members. Winston Churchill famously said, "We must take change by the hand or rest assuredly, change will take us by the throat."

Audience Members Will Learn:

  • Inspiring leadership techniques that will reduce fear and increase innovation in the face of change
  • How to pursue positive change to propel them toward a life of significance and success
  • Techniques to navigate the rough waters of change and to infuse a spirit of anticipation, confidence and excitement to any team challenge

CUSTOMIZABLE HALF-DAY, FULL-DAY AND TWO-DAY PROGRAMS ARE ALSO AVAILABLE FOR YOUR EVENT.

Larry Broughton Videos

Larry Broughton: Understanding the Reality of the Veteran Journey
Larry Broughton Speaker Reel 2019
Larry Broughton: Stop Seeking Success

How do I book Larry Broughton to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Larry Broughton for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Larry Broughton, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Larry Broughton or any other speaker of your choice.

How much does it cost to book Larry Broughton for a speaking engagement?

Speaking fees for Larry Broughton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Larry Broughton are $30,000 - $50,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Larry Broughton, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does Larry Broughton speak about?

Larry Broughton is a keynote speaker and industry expert who speaks on a wide range of topics such as Entrepreneurship, Bestselling Authors, Hospitality, Executive Leadership, Human Resources, Teamwork & Teambuilding, Creativity, Leadership, Public Health, Business, Economy, Military, Veterans, TED and Change Management.

Where does Larry Broughton travel from?

Larry Broughton generally travels from Anaheim, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Larry Broughton?

AAE Speakers Bureau has successfully secured keynote speakers like Larry Broughton for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Larry Broughton for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Larry Broughton or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Larry Broughton is a keynote speaker and industry expert who speaks on a wide range of topics including Entrepreneurship, Bestselling Authors and Hospitality. The estimated speaking fee range to book Larry Broughton for live events is $30,000 - $50,000, and for virtual events Below $10,000. Larry Broughton generally travels from Anaheim, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Horst Schulze, Libby Gill and Dr. Jackie Freiberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Larry Broughton for an upcoming event.

Speaker profile last updated by AAE Talent Team on 10/06/2026.

Larry Broughton Speaking Topics

  • F* WORDS FOR LEADERSHIP & LIFE

    Emotional barriers of fear and failure are part of every leader and high-achiever’s journey. Larry Broughton shares inspiring stories and practical tips to move audiences closer to their fullest potential and overcome any obstacle.

    Audience Members Will Learn:

    • How to break through barriers of FEAR, FAILURE, and other F* Words that shackle them to mediocrity
    • A new approach to overcoming adversity
    • The keys of loving a more productive, high-impact and significant life

  • FIVE SPECIAL OPS STRATEGIES TO BUILD ELITE TEAMS

    Based on his background serving on A-Teams in the U.S. Army's elite Green Berets and his entrepreneurial experience building teams that outmaneuver and outperform larger, better-funded organizations, Larry Broughton discusses the ideal profile of effective teams and offers tools, techniques, and resources to create and motivate teams to greatness.

    Audience Members Will Learn:

    • Strategies to attract the top performers in their field while reducing recruitment costs
    • How to eliminate water cooler complaining and understand their team's needs and wants
    • Practical tips to foster loyalty, creativity, and a never-surrender spirit in their team

  • NAVIGATING CHANGE & UNCERTAINTY

    Change happens when the cost of the status quo is greater than the risk of change. In business, leadership, and life, change is the one constant, yet scares and paralyzes most leaders and team members. Winston Churchill famously said, "We must take change by the hand or rest assuredly, change will take us by the throat."

    Audience Members Will Learn:

    • Inspiring leadership techniques that will reduce fear and increase innovation in the face of change
    • How to pursue positive change to propel them toward a life of significance and success
    • Techniques to navigate the rough waters of change and to infuse a spirit of anticipation, confidence and excitement to any team challenge

  • CUSTOMIZABLE HALF-DAY, FULL-DAY AND TWO-DAY PROGRAMS ARE ALSO AVAILABLE FOR YOUR EVENT.

Larry Broughton Videos

Larry Broughton: Understanding the Reality of the Veteran Journey
Larry Broughton Speaker Reel 2019
Larry Broughton: Stop Seeking Success
Entrepreneur Insight: Finding a Mentor, Larry Broughton
How Arete will change the world: Larry Broughton at TEDxMalibu

Larry Broughton Reviews

  • Larry and his team were very professional! They kept us constantly in the loop.
    Industrial Fasteners Institute - Mar 13 2023

  • How do I book Larry Broughton to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Larry Broughton for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Larry Broughton, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Larry Broughton or any other speaker of your choice.
  • How much does it cost to book Larry Broughton for a speaking engagement?

    Speaking fees for Larry Broughton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Larry Broughton are $30,000 - $50,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Larry Broughton, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does Larry Broughton speak about?

    Larry Broughton is a keynote speaker and industry expert who speaks on a wide range of topics such as Entrepreneurship, Bestselling Authors, Hospitality, Executive Leadership, Human Resources, Teamwork & Teambuilding, Creativity, Leadership, Public Health, Business, Economy, Military, Veterans, TED and Change Management.
  • Where does Larry Broughton travel from?

    Larry Broughton generally travels from Anaheim, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Larry Broughton?

    AAE Speakers Bureau has successfully secured keynote speakers like Larry Broughton for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Larry Broughton for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Larry Broughton or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.