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John Jacobs

John Jacobs

Keynote Speaker: Co-Founder & Chief Creative Optimist of Life is Good

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  • Speaking Fee:
    Live Event Fee: $50,000 - $100,000
    Virtual Event Fee: $30,000 - $50,000
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John Jacobs Biography

John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. John and his brother Bert launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Early on, John and Bert were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and fueled the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 1 million kids every year facing poverty, violence, and illness.

John provides the creative vision to guide the art and messaging direction of Life is Good to inspire optimism in everyone the brand touches. John enjoys outdoor adventures with his family, awkward dancing and diving into the water to catch things.

To inspire others to choose optimism and grow the good in their lives, John and Bert wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015. John has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others. John and Bert are the youngest of six siblings from Needham, MA. They credit their mother as the first powerful optimist in their lives, and the inspiration for Life is Good.

Contact a speaker booking agent to check availability on John Jacobs and other top speakers and celebrities.

John Jacobs Speaking Topics

Optimism Can Take You Anywhere

John combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother Bert, with a combined sum of just $78 in the bank, launched a business that now sells products in over 4,500 retailers nationwide. Life is good attracts a rapidly growing community of optimists, including over 1.5 million followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

John Jacobs Videos

Life is Good | Our Story
Positive Purpose and Spreading Optimism - John Jacobs - YouTube
Massachusetts Conference for Women 2014 Keynote - John Jacobs ...

How do I book John Jacobs to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like John Jacobs for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Jacobs, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Jacobs or any other speaker of your choice.

How much does it cost to book John Jacobs for a speaking engagement?

Speaking fees for John Jacobs, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John Jacobs are $50,000 - $100,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire John Jacobs, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does John Jacobs speak about?

John Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Marketing, Business Leadership, Retail and Sales.

Where does John Jacobs travel from?

John Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for John Jacobs?

AAE Speakers Bureau has successfully secured keynote speakers like John Jacobs for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Jacobs for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Jacobs or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


John Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Marketing. The estimated speaking fee range to book John Jacobs for live events is $50,000 - $100,000, and for virtual events $30,000 - $50,000. John Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bert Jacobs, Peter Diamandis and Sara Blakely. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Jacobs for an upcoming event.

John Jacobs Speaking Topics

  • Optimism Can Take You Anywhere

    John combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother Bert, with a combined sum of just $78 in the bank, launched a business that now sells products in over 4,500 retailers nationwide. Life is good attracts a rapidly growing community of optimists, including over 1.5 million followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

John Jacobs Videos

Life is Good | Our Story
Positive Purpose and Spreading Optimism - John Jacobs - YouTube
Massachusetts Conference for Women 2014 Keynote - John Jacobs ...

John Jacobs Reviews

  • “John is one of the most beloved speakers we've had in ten years of The Vine. Funny, inspiring, edifying, wise, and most of all, heartwarmingly human. His infectious energy and optimism lifts the entire room.”
    The Vine - Jul 22 2019

  • John Jacobs was fabulous.
    Indeed, Inc. - May 31 2019

John Jacobs News

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