Bert Jacobs

Bert Jacobs

Keynote Speaker: Co-Founder & Chief Executive Optimist of Life is Good

Bert Jacobs Biography

Bert is the co-founder of the $100 million lifestyle brand Life is Good. When he and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely.

It has been 25 years since they sold their first t-shirt, but Bert and John champion the same mission: to spread the power of optimism. On their journey, they’ve been inspired by a vibrant community of resilient optimists—people from all walks of life who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words “Life is Good.”

But here’s the thing: While Bert and John believe life is good, they also know life isn’t perfect, which is why Life is Good donates 10% of its annual net profits to the Life is Good Kids Foundation. Through its signature Playmaker Program, the Life is Good Kids Foundation helps over 1 million kids overcome the impact of poverty, violence, and illness each year. In making their company a fully integrated for-profit/ non-profit model, the brothers hope to use their business as a vehicle to do good in the world.

As the co-host of the Life is Good Ping Podcast, Jacobs interviews some of the world’s most influential thought leaders about using optimism as a practical way to overcome adversity and lead a fulfilling life—all over a game of ping pong. Naturally. Guests include Ringo Starr, Katie Couric, Scott Avett, and more.

Because of his unique perspective that ties rational optimism to business, Jacobs has been asked to share his transformative message at a wide range of corporate and thought leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and John have been featured in Forbes, NPR’s How I Built This, CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.

Contact a speaker booking agent to check availability on Bert Jacobs and other top speakers and celebrities.

Bert Jacobs Videos

2021 CEO Summit - Embracing Optimism with Bert Jacobs and Life ...
Villanova Commencement Speaker 2019: Bert Jacobs - YouTube
Change YOUR Perspective and Live YOUR Success | Bert Jacobs | Goalcast

How to book Bert Jacobs?

Our booking agents have successfully helped clients around the world secure talent like Bert Jacobs for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Bert Jacobs, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Bert Jacobs or any other celebrity of your choice.

How much does it cost to book Bert Jacobs?

Booking fees for Bert Jacobs, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Bert Jacobs, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Bert Jacobs?

All American Entertainment has successfully secured celebrity talent like Bert Jacobs for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Bert Jacobs for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Bert Jacobs or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Bert Jacobs or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Bert Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Creativity. The estimated speaking fee range to book Bert Jacobs for live events is $50,000 - $100,000. Please contact us for virtual event fees. Bert Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Randi Zuckerberg and Shawn Achor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bert Jacobs for an upcoming event.

Bert Jacobs Videos

2021 CEO Summit - Embracing Optimism with Bert Jacobs and Life ...
Villanova Commencement Speaker 2019: Bert Jacobs - YouTube
Change YOUR Perspective and Live YOUR Success | Bert Jacobs | Goalcast
Life is Good | Our Story
Do What You Like, Like What You Do: Bert Jacobs at ...

Bert Jacobs Reviews

  • Thanks for everything! We love getting to work together!
    First Bank & Trust - Oct 26 2021

  • Thank you for all you do! We love getting to work together!
    First Bank & Trust - Oct 26 2021

  • “As you know this is the second time we have worked with Bert and he is more impressive than the first. I believe everyone in the audience had the same reaction. Even our EMCEE was speechless!”
    Discover - Jul 22 2019

Bert Jacobs Speaking Topics

  • Life is Good – the Power of Optimism

  • Optimism Can Take You Anywhere

    Bert combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother John, with a combined sum of just $78 in the bank, launched a business that now sells products in over 4,500 retailers nationwide. Life is good attracts a rapidly growing community of optimists, including over 1.5 million followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

Bert Jacobs News

How to book Bert Jacobs?

Our booking agents have successfully helped clients around the world secure talent like Bert Jacobs for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Bert Jacobs, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Bert Jacobs or any other celebrity of your choice.

How much does it cost to book Bert Jacobs?

Booking fees for Bert Jacobs, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Bert Jacobs, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Bert Jacobs?

All American Entertainment has successfully secured celebrity talent like Bert Jacobs for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Bert Jacobs for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Bert Jacobs or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Bert Jacobs or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Bert Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Creativity. The estimated speaking fee range to book Bert Jacobs for live events is $50,000 - $100,000. Please contact us for virtual event fees. Bert Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Randi Zuckerberg and Shawn Achor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bert Jacobs for an upcoming event.

BOOKING INFORMATION REQUEST
BERT JACOBS

We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.

Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.

Tell us about your event!

We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.


This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.