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Bert Jacobs

Bert Jacobs

Keynote Speaker: Co-Founder & Chief Executive Optimist of Life is Good

Bert Jacobs Biography

Bert Jacobs is Co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert and his brother John launched their business with $78 in their pockets, selling t-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 4,000 retailers across the US and Canada.

Bert worked as a ski instructor and pizza delivery guy in Vail, CO before teaming with his brother John to design and sell T-shirts in college dorms up and down the East Coast. After five years traveling in their van together, the brothers officially launched Life is Good.

Bert focuses his energy on guiding the Life is Good brand vision, and developing strategic partnerships and collaborations with organizations that extend the Life is Good brand to new product categories and customers. He enjoys live music, travel, and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC's Business Nation, ABC News' Nightline, NBC's The Today Show, and in The New York Times, The Wall Street Journal, Inc. Magazine, and Men's Health Magazine, among others.

Contact a speaker booking agent to check availability on Bert Jacobs and other top speakers and celebrities.

Bert Jacobs Speaking Topics

Life is not perfect. Life is Not Easy. Life is Good.

Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession and unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.

Embracing The Power Of Optimism To Innovate & Thrive In Times Of Change

Business leaders see significant change ahead for their companies as 71% of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities (not obstacles) and brand-building that will stand the test of time.

Cultivating A Culture Of Optimism From The Inside Out

Jacobs shares experience from Life is Good to help audiences discover their own sense of optimism to uncover a deeper meaning to the work they do. Lessons on gratitude, openness, and compassion show how simple mindset shifts can transform company culture that can be felt by your customers and beyond.

Positive Purpose

More than ever, consumers are demanding brands they buy from are socially responsible. Jacobs shares the LiG story and inspires audiences to integrate a deeper meaning into their work... the authentic way.

Bert Jacobs Videos

2021 CEO Summit - Embracing Optimism with Bert Jacobs and Life ...
Villanova Commencement Speaker 2019: Bert Jacobs - YouTube
Change YOUR Perspective and Live YOUR Success | Bert Jacobs | Goalcast

How do I book Bert Jacobs to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Bert Jacobs for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Bert Jacobs, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Bert Jacobs or any other speaker of your choice.

How much does it cost to book Bert Jacobs for a speaking engagement?

Speaking fees for Bert Jacobs, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Bert Jacobs are $50,000 - $100,000 for live events and $50,000 - $100,000 for virtual events. For the most current speaking fee to hire Bert Jacobs, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Bert Jacobs speak about?

Bert Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Creativity, Retail, Business Ethics, Entrepreneurship, Business Leadership, Happiness, Goal Setting, Personal Growth, Motivational, Culture, Leadership, Women, Sales, Psychology and Health.

Where does Bert Jacobs travel from?

Bert Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Bert Jacobs?

AAE Speakers Bureau has successfully secured keynote speakers like Bert Jacobs for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Bert Jacobs for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Bert Jacobs or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Bert Jacobs is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Creativity. The estimated speaking fee range to book Bert Jacobs for live events is $50,000 - $100,000, and for virtual events $50,000 - $100,000. Bert Jacobs generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Danny Meyer and Marc Randolph. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bert Jacobs for an upcoming event.

Bert Jacobs Speaking Topics

  • Life is not perfect. Life is Not Easy. Life is Good.

    Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession and unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.

  • Embracing The Power Of Optimism To Innovate & Thrive In Times Of Change

    Business leaders see significant change ahead for their companies as 71% of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities (not obstacles) and brand-building that will stand the test of time.

  • Cultivating A Culture Of Optimism From The Inside Out

    Jacobs shares experience from Life is Good to help audiences discover their own sense of optimism to uncover a deeper meaning to the work they do. Lessons on gratitude, openness, and compassion show how simple mindset shifts can transform company culture that can be felt by your customers and beyond.

  • Positive Purpose

    More than ever, consumers are demanding brands they buy from are socially responsible. Jacobs shares the LiG story and inspires audiences to integrate a deeper meaning into their work... the authentic way.

Bert Jacobs Videos

2021 CEO Summit - Embracing Optimism with Bert Jacobs and Life ...
Villanova Commencement Speaker 2019: Bert Jacobs - YouTube
Change YOUR Perspective and Live YOUR Success | Bert Jacobs | Goalcast
Life is Good | Our Story
Do What You Like, Like What You Do: Bert Jacobs at ...

Bert Jacobs Reviews

  • Thanks for everything! We love getting to work together!
    First Bank & Trust - Oct 26 2021

  • Thank you for all you do! We love getting to work together!
    First Bank & Trust - Oct 26 2021

  • “As you know this is the second time we have worked with Bert and he is more impressive than the first. I believe everyone in the audience had the same reaction. Even our EMCEE was speechless!”
    Discover - Jul 22 2019

Bert Jacobs News

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