Jocko Willink
Keynote Speaker: Retired Navy SEAL Officer & Co-Author of "Extreme Ownership: How U.S. Navy SEALs Lead and Win"; Co-founder of Echelon Front LLC
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Jocko Willink Biography
Jocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller “Extreme Ownership: How U.S. Navy SEALs Lead and Win,” “Dichotomy of Leadership,” host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker and strategic advisor.
Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the U.S. Army’s First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War.
Jocko Willink returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. Jocko Willink is the recipient of the Silver Star, the Bronze Star, and numerous other personal and unit awards.
Upon retiring from the Navy, Jocko Willink co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles he learned on the battlefield to help others lead and win. Jocko also authored the “Discipline Equals Freedom Field Manual,” a New York Times Bestseller, and the best selling “Way of the Warrior Kid” children’s book series.
Contact a speaker booking agent to check availability on Jocko Willink and other top speakers and celebrities.
Jocko Willink Speaking Topics
Focused online webinars provide a remote training session tailored to client needs, concentrating on key concepts for each specific group of attendees. The interactive webinars identify the most pertinent subjects and create granular understanding of how to actually apply the leadership principles to solve the most pressing problems. There are also opportunities to conduct experiential learning through live presentations to reinforce how the lessons apply directly to your team.
A standard webinar presentation includes a 20-60 minute topic presentation plus a 30-minute interactive Q&A session with webinar participants. Topics will be customized to meet the specific needs of your team.
Individual coaching sessions with EF instructors enable personalized growth, development, and application of the principles of Extreme Ownership to overcome leadership challenges.
Initial sessions are structured to quickly get the EF Instructor familiar with your company, organizational and positional friction, and areas of focus for leadership development.
In most engagements, EF utilizes a proprietary leadership assessment tool to identify areas of growth for individuals. The tool can be run as both a self-assessment and a 360-degree assessment. Results of the 360-degree survey provide objective insight into leaders’ hidden strengths, weaknesses, and blind spots. The output of the tool is used during strategic advising sessions to focus the conversations to help to increase a leader’s self-awareness, a key skill in the most effective leaders in combat and in business.
Jocko Willink Videos
The Need to Lead: A TOPGUN Instructor's Lessons on How Leadership Solves Every Challenge (Extreme Ownership Trilogy, 3)
Leadership Strategy and Tactics: Field Manual
The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win
Extreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition)
Discipline Equals Freedom: Field Manual
How do I book Jocko Willink to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Jocko Willink for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jocko Willink, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jocko Willink or any other speaker of your choice.
How much does it cost to book Jocko Willink for a speaking engagement?
Speaking fees for Jocko Willink, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jocko Willink are $200,000 and above for live events and $50,000 - $100,000 for virtual events. For the most current speaking fee to hire Jocko Willink, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
What topics does Jocko Willink speak about?
Jocko Willink is a keynote speaker and industry expert who speaks on a wide range of topics such as Navy, Veterans, Author, Non-Fiction Authors, Military, World Affairs, Human Resources, Teamwork & Teambuilding, Motivational, Inspirational, Personal Growth, Virtual, Bestselling Authors, Political, Leadership, Business, Business Leadership and Sales.
Where does Jocko Willink travel from?
Jocko Willink generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Jocko Willink?
AAE Speakers Bureau has successfully secured keynote speakers like Jocko Willink for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Jocko Willink for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jocko Willink or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Jocko Willink is a keynote speaker and industry expert who speaks on a wide range of topics including Navy, Veterans and Author. The estimated speaking fee range to book Jocko Willink for live events is $200,000 and above, and for virtual events $50,000 - $100,000. Jocko Willink generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Earvin “Magic” Johnson and Leif Babin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jocko Willink for an upcoming event.
SPEAKING TOPICS
Jocko Willink Speaking Topics
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WEBINAR – Live Online Leadership Training and Development
Focused online webinars provide a remote training session tailored to client needs, concentrating on key concepts for each specific group of attendees. The interactive webinars identify the most pertinent subjects and create granular understanding of how to actually apply the leadership principles to solve the most pressing problems. There are also opportunities to conduct experiential learning through live presentations to reinforce how the lessons apply directly to your team.
A standard webinar presentation includes a 20-60 minute topic presentation plus a 30-minute interactive Q&A session with webinar participants. Topics will be customized to meet the specific needs of your team.
-
STRATEGIC ADVISING – Virtual Executive Coaching, Small Group
Individual coaching sessions with EF instructors enable personalized growth, development, and application of the principles of Extreme Ownership to overcome leadership challenges.
Initial sessions are structured to quickly get the EF Instructor familiar with your company, organizational and positional friction, and areas of focus for leadership development.
In most engagements, EF utilizes a proprietary leadership assessment tool to identify areas of growth for individuals. The tool can be run as both a self-assessment and a 360-degree assessment. Results of the 360-degree survey provide objective insight into leaders’ hidden strengths, weaknesses, and blind spots. The output of the tool is used during strategic advising sessions to focus the conversations to help to increase a leader’s self-awareness, a key skill in the most effective leaders in combat and in business.
VIDEO
Jocko Willink Videos
BOOKS
The Need to Lead: A TOPGUN Instructor's Lessons on How Leadership Solves Every Challenge (Extreme Ownership Trilogy, 3)
Leadership Strategy and Tactics: Field Manual
The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win
Extreme Ownership: How U.S. Navy SEALs Lead and Win (New Edition)
Discipline Equals Freedom: Field Manual
REVIEWS
Jocko Willink Reviews
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Jocko was great! His session was a favorite of the audience and photo op went smoothly. The attendees were thrilled to see him, and it was definitely a highlight of the event.
New Reach Education - Mar 20 2026 -
We LOVED Jocko!!! Our attendees were so excited to have him and were really bought into his keynote. I saw many people taking notes during his presentation and everyone was locked in during the Q&A to see what other information he was going to share in the less formal setting. Jocko was personable, funny, and captivating. Our team especially enjoyed the behind-the-scenes time we got with Jocko and getting to chat with him as a person and not a presenter. We really appreciated him on a personal level and are grateful we had such an excellent experience from start to finish with him. Would recommend Jocko and the AAE team to anyone looking to book for a similar event!
Sunder Energy - Dec 19 2025 -
RillaVoice - Oct 06 2023
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Jocko was a pleasure to work with. Everything from the kickoff meeting through the event was extremely professional and pleasant. We enjoyed the experience and cannot wait to work with your firm again.
Aptean - Jan 21 2021 -
Young Presidents’ Organization (YPO) - Nov 30 2020
NEWS
Jocko Willink News
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Former Navy SEAL commanders who have worked with more than 400 businesses explain how to decide whether to mentor someone — or fire them
As Navy SEAL commanders, Jocko Willink and Leif Babin were not only responsible for completing missions, they were responsible for protecting the lives of their men.
FAQS
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How do I book Jocko Willink to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Jocko Willink for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jocko Willink, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jocko Willink or any other speaker of your choice. -
How much does it cost to book Jocko Willink for a speaking engagement?
Speaking fees for Jocko Willink, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jocko Willink are $200,000 and above for live events and $50,000 - $100,000 for virtual events. For the most current speaking fee to hire Jocko Willink, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent. -
What topics does Jocko Willink speak about?
Jocko Willink is a keynote speaker and industry expert who speaks on a wide range of topics such as Navy, Veterans, Author, Non-Fiction Authors, Military, World Affairs, Human Resources, Teamwork & Teambuilding, Motivational, Inspirational, Personal Growth, Virtual, Bestselling Authors, Political, Leadership, Business, Business Leadership and Sales. -
Where does Jocko Willink travel from?
Jocko Willink generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Jocko Willink?
AAE Speakers Bureau has successfully secured keynote speakers like Jocko Willink for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Jocko Willink for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jocko Willink or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK JOCKO WILLINK
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
