Jia Jiang

Most productivity advice tells you to push harder. Easy Discipline shows you how to achieve more by removing the resistance that’s holding you back.

Most teams are still operating on a simple belief: if we want better results, we need to push harder. But pushing harder is not the problem, it is the resistance people feel while doing the work. In this keynote, Jia Jiang challenges the traditional model of discipline and introduces a new approach to achieving ambitious goals by making the work feel better, not heavier. Because the highest performers are not the ones who grind the most, they are the ones who have learned how to do hard things without burning out.

5 Key Points:

• The difference between Hard Discipline vs. Easy Discipline, and why most teams are stuck in the wrong one
• Why willpower fails, and how to replace it with systems that sustain performance
• How to build momentum loops that make progress feel natural (not forced)
• Turning work into a “game within the game” to increase engagement and consistency
• The role of presence and energy in driving better decisions and outcomes.

Audience Outcomes

• A new, practical definition of discipline that actually works long- term
• Simple frameworks teams can apply immediately (no extra time required)
• Greater consistency without increasing pressure or workload
• Increased engagement and ownership at every level
• A shift from burnout-driven effort to sustainable high performance

Discipline is the ability to consistently take hard action. It is the key to achieving any long-term success.

Most people think discipline is obtained through a combination of inspiration, willpower, and pain tolerance. But that’s not reality. In the long term, people will do anything to avoid pain. As a result, most people fail to achieve personal goals, and most organizations fall short of their expected results. In his paradigm-shifting keynote, bestselling author Jia Jiang introduces a hidden alternative way for people and teams to achieve real, sustainable discipline — love. It’s not about tolerating the work you hate but building tools to love the work you do.

Key Takeaways:

Through inspiring, humor-filled stories, Jia illustrates tools and systems he uses to make himself fall in love with the hard actions needed to achieve his ambitious goals, including business building, sales mastery, networking, fear conquering, public speaking, language learning, and even parenting. After this experience, the audience will not only gain a brand-new perspective on success and discipline but also be equipped with the tools and system to realize any long-term goal with positivity and fulfillment.

For too many of us, the fear of rejection is the #1 obstacle to achieving our goals and dreams. Our natural tendency is to avoid the risk of rejection, even when it’s detrimental to our businesses, careers, and lives.

Nobody knows this like entrepreneur Jia Jiang. To overcome his own fear of rejection, he conducted an experiment where he intentionally sought it out every day for 100 days. From asking complete strangers for $100 to requesting a “burger refill” at a fast food restaurant, Jia’s experiences (and surprising results) became the basis for one of the most-watched TED Talks of all time and the bestselling book Rejection Proof. It also transformed Jia Jiang into the world’s foremost authority on rejection.

Key Takeaways:

In this engaging presentation, Jia shares insightful—and often laugh-out-loud—stories from his 100 Days of Rejection. Audiences learn how to become more resilient and make becoming rejection-proof their superpower for success in life. He also explores the basic principles of turning a NO into a YES, as well as how to get more YESes. By transforming a keynote speech into a unique and inspiring experience, Jia has earned rave reviews from Fortune 500 audiences and praise from individuals who have thanked him for changing their lives.

This interactive workshop filled with laughter, inspiration, and practical tools is a deep dive into the topics of resilience, rejection, and negotiation.

After experiencing this workshop and embracing the Rejection Therapy® method, your team will see and do everything differently. They will become more courageous and be inspired to open up more, sell harder, and innovate more creatively. And maybe, just maybe, someone will also request a “burger refill” at a restaurant or ask to play soccer in someone’s backyard. Just like Jia Jiang did.

Key Takeaways:

• Overcome fear when asking
• Turn NO into YES
• Get more YESes by asking
• Get more YESes without asking
• Say NO to others without hurting relationships
• Make rejections their biggest assets

Based on race, gender, education, and cultural background, society has put us into different boxes and tagged us with stereotypes and expectations. Equally damaging, however, are the ways we also conform to these boxes in unconscious ways. As an Asian American who has broken multiple boxes, Jia takes on the DE&I topic with a unique two-way approach for both organizations and individuals.

For organization leaders, Jia helps them to understand and actively install a fearless box-breaking culture. And for employees, Jia challenges them to seek opportunities to influence beyond their box.