James Lawrence
Keynote Speaker: Endurance Athlete Known as The Iron Cowboy; World Record Holder, Author & Motivational Speaker
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James Lawrence Biography
James Lawrence - better known as the Iron Cowboy - is a world-renowned speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states - and then doing the unthinkable - 100 full-distance triathlons in 100 consecutive days.
Before becoming the greatest endurance athlete in history, Lawrence was a successful entrepreneur, running a thriving mortgage company and helping hundreds of clients build wealth through homeownership and strategic refinancing. That same relentless mindset that powered him through thousands of miles now fuels his ventures in multi-family real estate and ownership of Crumbl Cookie franchises.
He’s been named one of Sports Illustrated’s “Fittest 50,” featured in two acclaimed documentaries, and honored alongside icons like LeBron James and Conor McGregor. But Lawrence’s story isn’t just about athletic records - it’s about purpose, resilience, and refusing to settle for average.
Originally from Calgary, Canada, and now based in Utah, Lawrence is a devoted husband to Sunny and father of five. The cowboy hat he wore during races so his kids could spot him in the crowd has become a global symbol of grit, heart, and family-driven ambition.
Whether he’s conquering the impossible on the racecourse or building businesses from the ground up, Lawrence shows audiences how to lead themselves, crush excuses, and break through their perceived limits.
Contact a speaker booking agent to check availability on James Lawrence and other top speakers and celebrities.
James Lawrence Speaking Topics
How do you go from being “unspecial in every way” to doing what no other human in history has done?
James Lawrence - the Iron Cowboy - is the only person to complete 50 Ironmans in 50 days across all 50 states - and then raise the bar again with 100 Ironmans in 100 consecutive days.
But this keynote isn’t just about breaking records - it’s about setting new standards.
Through raw storytelling, behind-the-scenes insights, and a high-energy, multimedia experience, James challenges audiences to rethink what they believe is possible - not just physically, but mentally, professionally, and personally. He equips them to win the internal battle, push through self-doubt, and reset under pressure - especially when everything in them wants to quit.
Because when you change your internal narrative, you don’t just break limits - you redefine them.
If your team is navigating change, chasing big goals, or feeling stuck, James won’t just inspire them. He’ll equip them with a blueprint to unlock untapped performance and turn the impossible into the next milestone.
Because the finish line isn’t out there somewhere - it starts with one step, one promise, one “Here we go.”
Audiences will walk away ready to:
- Go all in on goals that matter and follow through with relentless commitment
- Break mental and physical barriers by shifting mindset and embracing challenge
- Build grit and resilience to thrive through change, setbacks, and uncertainty
- Align priorities and execute toward bold, meaningful, and seemingly impossible outcomes
This is the story James shares about his daughter (Lucy) running at 50, 5Ks with him during ‘The 50’ and his mom, who has struggled with her weight throughout her life, who ran 5 consecutive 5Ks with him. I have found repeatedly that if I’m able to personally tell this story to a client, or get them to watch this clip, most often they wind up booking James.
Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.
James Lawrence Videos
How do I book James Lawrence to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like James Lawrence for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for James Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for James Lawrence or any other speaker of your choice.
How much does it cost to book James Lawrence for a speaking engagement?
Speaking fees for James Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book James Lawrence are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire James Lawrence, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does James Lawrence speak about?
James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics such as Peak Performance, Author, Motivational, Overcoming Adversity, Sports, Athlete, Resilience, Extreme Sports and Sports Coaching.
Where does James Lawrence travel from?
James Lawrence generally travels from Utah, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for James Lawrence?
AAE Speakers Bureau has successfully secured keynote speakers like James Lawrence for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host James Lawrence or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics including Peak Performance, Author and Motivational. The estimated speaking fee range to book James Lawrence for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. James Lawrence generally travels from Utah, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John "GUCCI" Foley, Eric Boles and Carey Lohrenz. Contact All American Speakers for ratings, reviews, videos and information on scheduling James Lawrence for an upcoming event.
SPEAKING TOPICS
James Lawrence Speaking Topics
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Redefine Impossible
How do you go from being “unspecial in every way” to doing what no other human in history has done?
James Lawrence - the Iron Cowboy - is the only person to complete 50 Ironmans in 50 days across all 50 states - and then raise the bar again with 100 Ironmans in 100 consecutive days.
But this keynote isn’t just about breaking records - it’s about setting new standards.
Through raw storytelling, behind-the-scenes insights, and a high-energy, multimedia experience, James challenges audiences to rethink what they believe is possible - not just physically, but mentally, professionally, and personally. He equips them to win the internal battle, push through self-doubt, and reset under pressure - especially when everything in them wants to quit.
Because when you change your internal narrative, you don’t just break limits - you redefine them.
If your team is navigating change, chasing big goals, or feeling stuck, James won’t just inspire them. He’ll equip them with a blueprint to unlock untapped performance and turn the impossible into the next milestone.
Because the finish line isn’t out there somewhere - it starts with one step, one promise, one “Here we go.”
Audiences will walk away ready to:
- Go all in on goals that matter and follow through with relentless commitment
- Break mental and physical barriers by shifting mindset and embracing challenge
- Build grit and resilience to thrive through change, setbacks, and uncertainty
- Align priorities and execute toward bold, meaningful, and seemingly impossible outcomes
-
Everyone’s Hard Is Different
This is the story James shares about his daughter (Lucy) running at 50, 5Ks with him during ‘The 50’ and his mom, who has struggled with her weight throughout her life, who ran 5 consecutive 5Ks with him. I have found repeatedly that if I’m able to personally tell this story to a client, or get them to watch this clip, most often they wind up booking James.
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Cerebral Palsy / Dayton / Ironman
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BREAKING BARRIERS - ONE STEP AT A TIME
Today, we’re faced with mounting pressures, demands from every angle, being told we need to do more – except with less resources. In this talk, James Lawrence brings his combination of energy, humor, determination, and achievements to captivate the audience and create an inspirational and awakening phenomenon for all. James’ story of reaching new limits is one that all of us can relate to–in business, at home, in school. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher. James has spoken all over the world, on stages in more than 20 countries.
VIDEO
James Lawrence Videos
BOOKS
REVIEWS
James Lawrence Reviews
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HarbourVest Partners L.P. - Oct 31 2025
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James was incredible and very professional onsite. He knocked it out of the park and left zero excuses for our field. Our entire Executive team thought his message was amazing!
Xyngular - Oct 12 2022
FAQS
-
How do I book James Lawrence to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like James Lawrence for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for James Lawrence, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for James Lawrence or any other speaker of your choice. -
How much does it cost to book James Lawrence for a speaking engagement?
Speaking fees for James Lawrence, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book James Lawrence are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire James Lawrence, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does James Lawrence speak about?
James Lawrence is a keynote speaker and industry expert who speaks on a wide range of topics such as Peak Performance, Author, Motivational, Overcoming Adversity, Sports, Athlete, Resilience, Extreme Sports and Sports Coaching. -
Where does James Lawrence travel from?
James Lawrence generally travels from Utah, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for James Lawrence?
AAE Speakers Bureau has successfully secured keynote speakers like James Lawrence for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book James Lawrence for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host James Lawrence or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK JAMES LAWRENCE
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
